Posts Tagged "steven johnson"

7
Dec 10

Where Do Good Ideas Come From? Find Out as Outside.in’s Steven Johnson Keynotes ILM: 10

Posted by Esther Brown in Announcements / Events / General / News — View Comments

As we mentioned yesterday, Outside.in has a strong presence at BIA/Kelsey’s Interactive Local Media conference this year, culminating with the event’s final keynote address, which will be delivered by Steven Johnson, our Co-Founder and Chairman. If you’ve ever heard Steven speak, you know that, as BIA/Kelsey so aptly put it, “attendees of Interactive Local Media 2010 are in for a real-treat.”

Steven will take the stage at 8:45 A.M. on Thursday, December 9 and will be talking about where good ideas come from (for instance in the interactive local media space, which he knows well). As the conference agenda further explains:

Steven Johnson, the urban scholar, bestselling author (and cofounder and chairman of Outside.in) has identified seven key patterns behind genuine innovation, and traces them across time and disciplines. A brilliant speaker, Johnson applies the seven patterns for “good ideas” to his intimate and hard-earned knowledge of interactive local media. His presentation, which is followed by a book signing, will surely be a highlight of ILM:10 and will include many valuable takeaways.

We simply couldn’t have said it better ourselves. Hope to see you out in Santa Clara!

About ILM:10

Interactive Local Media 2010 (ILM:10) is BIA/Kelsey’s annual conference devoted to digital media with a local focus. This event features the true innovators of interactive local media and marketing, encompassing directories, search, mobile, social and direct marketing. For more information, please visit the conference’s official site.

15
Nov 10

Outside.in Co-Founder & Bestselling Author, Steven Berlin Johnson, to Speak at Web 2.0 Summit TODAY

Posted by Esther Brown in Announcements / Events / News — View Comments

Steven Berlin Johnson, one of our founders and a bestselling author, will be speaking at the Web 2.0 Summit today. He’ll be discussing ‘Where Good Ideas Come From,’ and other ideas from his newest book, Where Good Ideas Come From: The Natural History of Innovation. The talk will take place at 3:55 P.M. in the Grand Ballroom at The Palace Hotel in San Francisco.

If you’re not attending the conference, you can watch the whole thing on LiveStream or check out Steven’s Ted talk on the subject:

Of course, you can always pick-up your own copy of the book, or follow Steven on Twitter, where a great conversation has started using the #goodideas hashtag.

3
Nov 10

Outside.in Co-Founder & Bestselling Author, Steven Berlin Johnson, to Keynote AdTech New York

Posted by Esther Brown in Announcements / Events / General / News — View Comments

As we mentioned yesterday, Steven Berlin Johnson, one of our founders and a bestselling author, will be giving the keynote at AdTech New York tomorrow at 9:00 A.M. In his keynote, Steven will be talking about ‘Where Good Ideas Come From: The Patterns of Innovation in a Networked World.’ As the AdTech website explains:

Drawing on insights from his acclaimed new book, Where Good Ideas Come From, bestselling author Steven Johnson will discuss the power of new technology platforms that are changing the rules of advertising, from location-based technologies to social networks, and explain how you can use those platforms to create innovative new products, services and work environments. From the individual level to large-scale corporations, Johnson will show how entities of all sizes can create environments where we can have, recognize and share good ideas.

If you’ve ever heard Steven speak or read one of his books, you know that the folks at AdTech New York are in for a treat. I think it’s safe to say that this keynote will be one of the highlights of the conference. Here’s the trailer for the book, in case you’d like a preview:

Lucky for the rest of us at Outside.in, Steven will be giving us our own private ‘Where Good Ideas Come From,’ keynote over lunch soon. Jealous? Don’t be! Just be sure to make it to AdTech bright and early tomorrow, or pick-up your very own copy of Where Good Ideas Come From: The Natural History of Innovation.

2
Nov 10

New Revenue Chief, Rob DelaCruz, Talks Ads at AdTech New York

Posted by Esther Brown in Announcements / General / News — View Comments

Rob DelaCruz, our new CRO, will be on the 2:30 P.M. Geo-Loco panel at AdTech New York tomorrow, aptly-titled ‘How Big Brands Will Make Money with Location-Based Services.’

I say ‘aptly-titled,’ because I know that Rob DelaCruz knows a thing or two about the ways big brands can make money in this space— which, of course, is one of the major reasons we’re all thrilled that he chose to leave Microsoft (where he launched new businesses across Microsoft’s online portfolio in Search, Advertising and MSN), move his entire family from Seattle to New York, and join us here at Outside.in (the fact that Rob is an all-around great guy wasn’t lost on us, either).

In just a few short months, Rob has already forged key partnerships and shaped new advertising opportunities in 57k+ neighborhoods across the country. He’ll be sharing more about these at AdTech, to be sure.

P.S. Don’t forget to arrive at AdTech bright and early on Thursday morning to catch Steven Johnson, our co-founder and a bestselling author, who’ll be giving the 9:00 A.M. keynote address. He’ll be drawing insights from his new book, Where Good Ideas Come From, and discussing ‘The Patterns of Innovation in a Networked World.’

29
Jan 09

Reading and Eating in Portland and Baltimore

Posted by Jared in Uncategorized — View Comments

Finally, I know something about Baltimore that I didn’t get from The Wire!  Adventures in Baltimore Restaurants is a high volume restaurant review and food news blog in Baltimore. The posts are thorough and frequent so you can get a lot of information fast and visit them frequently for updates.  AND…since they put up a StoryMap, you can quickly access reviews about restaurants in the Baltimore area you care about.  Just like any Wire watching foodie might expect, there are lots of orange pins around the Inner Harbor and scarcely any in West Baltimore.

Reading Local has caught a niche that is occupied in few cities and is particularly well-suited to Portland, OR: Book News.  It does an excellent job of tracking book-related events in Portland, such as a post including outside.in’s own Steven Johnson reading from his new book, The Invention of Air, at Powell’s City of Books.  Want to know what’s happening at your local bookstore?  Click on its pin on the StoryMap and you’ll see everything Reading Local has written about it.

Remind me to start a blog about great places to read books over dinner.

19
May 08

Financing & News

Posted by mark in General / News — View Comments

We are excited to announce the closing of our latest round of financing. You can read all of the details here. We’re pleased that all of our venture investors, including Union Square Ventures, Milestone Venture Partners and Betaworks are all participating alongside our existing angels. We are also happy to welcome the New York City Investment Fund to the Outside.in neighborhood.

The other news today is that I have joined as CEO and that co-founder Steven Johnson is becoming Executive Chairman. Steven is going to be spending more time this summer working on his next bestseller, but will be actively involved with the team and me as we continue to build out the vision that he and John Geraci had when they founded the company.

It is an exciting time in “local” and here at Outside.in; I am thrilled to join such a passionate forward thinking team.

What does “local” mean? Well, to us “local” means something different to every user. There is a huge demand for knowledge about what is happening around you…the news, discussions, information and trends…the things you want to know to be a better neighbor. But there is a general lack of ability to truly personalize that local information beyond basic zip code structure. We are building a business that centers around the neighborhoods and places where people actually live their lives…the elementary school, the dangerous intersection down the street or the park where you play with your dog.

“Local” also means something different if you are a publisher. Think about how your readers interact with your content. They look for how your coverage of news and events translates to their world…the world that starts at their door and gets — literally and figuratively — farther and farther away with each step. (This is what Chris Anderson calls “The Vanishing Point Theory of News“.) Imagine being able to bridge your online content to their real world lives. We do this already for some great publishers. Expect much more along these lines in the coming months.

We have a great pipeline of innovative products and businesses that build on the success we’ve had to date. We are going to spend the next few months rolling them out and talking a whole lot more with you, our users and partners…our neighbors. If you are a publisher, big or small, or advertiser, expect to hear from us about how we can help you get more local than ever before. If you just can’t wait to hear from us, reach out to us. We’d love to talk.

So, if you are new to Outside.in like I am, welcome to the neighborhood.

Mark

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