Posts Tagged "Partners"

29
Sep 09

Outside.in Partner Roster Keeps Growing with the Addition of Dow Jones Local

Posted by camilla in Announcements / Events / General / News / Outside.in for Publishers — View Comments

seacoast online logo

Dow Jones Local Media Group, which operates community newspapers in California, Massachusetts, Maine, New Hampshire, New York, Oregon and Pennsylvania, has recently partnered with Outside.in to power “Your Town” news sections on their sites.

The first site we are live with is SeacoastOnline.com, where you can find an Outside.in powered map of the Portsmouth, NH metro area on their homepage.

seacoast online homepage map

Outside.in for Publishers was also used to create Neighborhood News Pages for some of their key “Your Town” neighborhoods. Check out the Hampton or Portsmouth town pages where they have aggregated some great local content.

This partnership is a great example of how we collaborate with local media partners in smaller markets to expand our coverage and help publishers reach a hyperlocal audience.

18
Sep 09

New York Post, Welcome to Outside.in for Publishers!

Posted by camilla in Announcements / General / News / Outside.in for Publishers — View Comments

Ever since the beta launch of Outside.in for Publishers, we’ve been busy over here at Outside.in headquarters working with numerous local publishers in markets all over the country. And as we continue to talk to interested publishers and help existing partners optimize their online local experience, we often get asked the same question: “What other companies are you working with?” Thus, we recently started to announce new (and existing) partners on this blog (so be sure to check in often). Well, here’s one of our newest: the New York Post.

The New York Post recently launched a nifty redesign of their site NYPOST.com and have expanded their Local News section. There are separate sections for each of the five boroughs, and better yet, users can now drill into specific neighborhoods within each of the boroughs for hyperlocal news. You can see the Neighborhood News Pages in action whether you’re looking for Brooklyn news or the latest on Chelsea. With Outside.in for Publishers, NYPOST.com is able to provide their users with comprehensive local coverage amassed from news outlets and local blogs.

We’re excited to be working with the New York Post team and welcome them to our growing network of publisher partners.

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17
Sep 09

The News Tribune Partners with Outside.in

Posted by camilla in Announcements / General / News / Outside.in for Publishers — View Comments

Outside.in for Publishers recently added a new publisher to our ever-growing partnership network: The News Tribune of Tacoma, WA. We welcome The News Tribune, the third largest newspaper in the state of Washington serving news to the South Puget Sound area.

tacoma news tribune logoThe News Tribune is leveraging the Outside.in for Publishers platform to to power the Tacoma Blog Central, which is a curated set of blogs and other news sources in the Tacoma region. This allows them to feature and prioritize their own collection of blogs, while supplementing it with feeds from other sources. Check out their implementation of the map widgets on town pages and headline lists in the news section.

16
Sep 09

More Partners Join Outside.in for Publishers

Posted by camilla in Announcements / General / News / Outside.in for Publishers — View Comments

We are powering hyperlocal news for local TV news sites through a a partnership with Local TV LLC, which owns and manages a portfolio of 19 television stations across all major networks. Outside.in for Publishers delivers an easy and quick solution for these sites to cover every neighborhood in their markets by supplementing their content with other news and blog sources in the area and creating new local pages and inventory for additional ad sales opportunities. Some of the Local TV sites were able to go live with our product on the same day they registered for their accounts–it really doesn’t get much faster than that!

Many of these sites have put up interactive maps and headlines for select neighborhoods, while others have chosen to use a list of local headlines on their homepage. We are also seeing an increasing number of partners driving traffic to their Neighborhood News Pages with direct links in their navigation. We are paying close attention to engagement metrics to see what works for each of the partners and how we can help them execute on their local needs.

We are excited to be working with the teams at Milwaukee’s Fox6Now, St. Louis’s Fox2Now, Kansas City’s fox4kc, Memphis’ WREG and Cleveland’s Fox 8, just to mention a handful. We’ll be implemented across more sites within the Local TV LLC family soon, so stay tuned.

20
Aug 09

CASE STUDY: Neighborhood News for Chicagoland

Posted by camilla in Announcements / General / Outside.in for Publishers — View Comments

chicago tribune and chicago breaking news logos

Sites: ChicagoTribune.com and ChicagoBreakingNews.com
Market: Chicagoland Metro Area
Neighborhood News Pages: http://www.chicagobreakingnews.com/neighborhoods.html

The Chicago Breaking News Center is a combined news force from Chicago Tribune, CLTV, WGN-TV and WGN-AM, but with the launch of Outside.in for Publishers (OIP) we’ve created Neighborhood News Pages that not only present Tribune sources, but we’ve also aggregated all the major local news sites to provide Chicagoans with the most comprehensive local news maps in the area. OIP has enabled us to bring our readers hyper-local content by presenting detailed Neighborhood News Pages for downtown districts such as Lincoln Park, to suburbs in the Chicagoland area like Arlington Heights, Evanston, Naperville, and Joliet. —Yvette Quintanar, Product Manager, Tribune

Automated aggregation and audience targeting by town and neighborhood

Prior to OIP, Chicago Breaking News Center (CNBC) aggregated its own news feeds for Chicagoland.  With OIP, CNBC saw an opportunity to leverage Outside.in‘s network of aggregated hyperlocal content and OIP’s automated solutions to expand and specify their own news coverage.

Easy set-up and implementation

It took the Tribune less than two weeks to set up their account and launch OIP-created Neighborhood News Pages on ChicagoBreakingNews.com. By incorporating these pages into their primary nav, CBNC drives traffic to over 180 newly created hyperlocal story listing pages, which surface local stories from CBNC and from around the web, subdivided by region and neighborhood.

chicago breaking news nav bar

Neighborhood map components can also be found on key local pages of ChicagoTribune.com, which cross-link users to neighborhood news sections on ChicagoBreakingNews.com.  To further increase user engagement, the Tribune is currently testing hyperlinking neighborhood names within articles to their corresponding neighborhood news pages.

sidebar maps

Improved user engagement

The Tribune is experiencing strong user engagement on their Neighborhood News Pages. 20-30% of online visitors on a Neighborhood News Page click through to an article (from the map or headlines below the map). Neighborhood News Pages also increase the time users spend on-site by offering over 180 pages of quality hyperlocal inventory that can also be leveraged by the Tribune’s ad-sales team.

Outside.in and the Tribune continue to work together on ways to increase traffic to Neighborhood News Pages and optimize results, such as the recent cross-link integration between ChicagoTribune.com and ChicagoBreakingNews.com. With a comprehensive set of hyperlocal news updated in real-time, ChicagoTribune.com and CBNC are ensuring their sites become the key destination for local news in Chicago.

chicago breaking news neighborhood news page screenshot

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