BLOGGER: Jill Harrison
FEATURED BLOG(S): For the Love of Brooklyn
TWITTER: @LoveofBrooklyn
FACEBOOK: For the Love of Brooklyn
FLICKR: For the Love of Brooklyn
One thing I’ve learned by conducting our ‘Bloggers We Love,’ interviews is that a hyperlocal blog can be a powerful platform for community organizing – and not just in the political sense. What a hyperlocal or local blog can do especially well (better than a blog that’s not locally-oriented, in many cases) is create communities both online AND offline.
One blogger who is building a vibrant community of like-minded individuals via her blog is Jill Harrison of the inspirational photoblog For the Love of Brooklyn. Not only is For the Love of Brooklyn a great local photoblog chronicling the entire New York City borough of Brooklyn, it’s a collective, meaning the photographs showcased on the site are not just taken by Harrison and the seven other original organizers of the blog, but they’re submitted by an entire community of photographers, both professionals and amateurs alike. Submissions are then curated into photo essays by Harrison and her editorial team.
We could all learn a lot about community building from this collective of artists and enthusiasts who share the same subject: Brooklyn, in all its varied incarnations. With that in mind, I am pleased to present:
10 Ways to Build Community as a Hyperlocal Blogger
(or, what I learned from For the Love of Brooklyn)
10. Enroll Others
“About a year ago I realized that I had a lot of photographer friends and I basically polled some of my friends and asked if they were interested in starting [a blog for] more or less a collective of photographers [which is how For the Love of Brooklyn started.]“
9. Start Your Own Meetup
“In January, we started holding monthly Meetups. We go out into Brooklyn neighborhoods with our cameras and explore them – and invite whoever is interested into the group to come exploring with us. For instance, we went to Gowanus, right after the Gowanus [Canal] was declared a Superfund site – more than 35 people walked through Gowanus shooting [photographs]. It was great because I got to meet all these people that I correspond with on the internet.”
8. Reconsider Your ‘Target’ Audience
“[Our Meetups aren't just for photographers]. Several amateur historians come along and narrate [our exploratory forays into Brooklyn neighborhoods]. That’s one of my favorite parts about our Meetups – all kinds of people come along – from longtime Brooklyn residents to tourists from Europe who are just curious.”
7. Embrace Flickr
“Flickr – that was my gateway drug [to social media]. If you submit to our Flickr pool, your work could get featured [on For the Love of Brooklyn]. I always do a lot of due diligence, but overall the feedback has been really positive. People are totally PUMPED to have their work featured. Even with professional photographers I’ve had really good results. I’ve been really inspired by [the way the blog has shown me] how the old ways of thinking about art — ‘it’s MY intellectual property, it’s MY work,’ – are changing. You have to be very aware that this social networking creates ties instead of boundaries. People want their work re-blogged. Artistic boundaries are changing, and they seem to be changing really rapidly.”
6. Get Out There (Yes, You)!
“I’ve been trying to personally attend more events this year – more networking events and more events that interest me, personally – just to meet people who are doing similar things. We have quite a few photographers who have had gallery openings as well – so when we visit gallery openings we’re evangelizing the blog: a little word of mouth [marketing].”
5. Organize Events to Celebrate & Promote Your Community Members
“Yes! [We are] definitely [going to organize a show]. Last fall we had several photographers exhibit in the the D.U.M.B.O. Art Under the Bridge Festival. We’re also hoping to do some limited run installations – hopefully some of them in my new house [that I just brought in Crown Heights]!”
4. Delegate Responsibility to Community Members
“I often ask people for submissions – it’s a great way to build both leadership and a follower base [on a collaborative blog]. It’s a great way to do things – I’ve literally never had anybody say ‘No.’”
3. Take the Time to Learn About & Spotlight Your Community Members
“I do interviews with the photographers we feature [on For the Love of Brooklyn]. Some of my favorites are the ones I did with with Brooklyn photographers Claire Voelkel and Lyouba Assadourova. Another favorite was with my good friend Anna Gordon from The Good Batch at the Brooklyn Flea – she turned her hobby into a fairly booming business. It’s really turned into a this big thing, built by sheer hard work and by the support she’s gotten from the Brooklyn community.”
2. Teach & Learn
“A lot of teaching and learning occurs informally at our Meetups. We don’t have any formal lessons or Master Classes at the moment, but that’s something that I think is missing from Brooklyn. I’d love to organize volunteer-based art instruction. Someday!”
1. Be Open to the Ways Your Blog & Its Community Will Change YOU
“I get inspired by other people and hopefully I can inspire other people with what I’m doing, too. For instance, [because of the need to create content for the blog, I have to] constantly challenge myself to get out with my camera to create photo essays. Also, through these interviews I’m conducting and [my increased] exposure to other artists in the borough, I’ve refined my perspective about photography and how I propose the genre. Over the last 6 months I’ve actually almost fully become a film photographer – it forces me to identify my perspective before I shoot – and because I’m more careful about how I’m shooting, when I’m creating photo essays I have a tighter narrative.”









