Posts Tagged "hyperlocal"

8
Nov 10

Outside.in is Hiring: Content Manager

Outside.in is the leading provider of hyperlocal news and information. We show consumers neighborhood news and information from local bloggers and mainstream media on hundreds of trusted news sites across the Outside.in Network as well as on our destination site, Outside.in.

ROLE:
Content is an essential component of our hyperlocal experience. We’re looking for an analytical and creative Content Manager to lead the organization, refinement, and expansion of our database of more than 50,000 content sources. By doing so, you will be playing a critical role in Outside.in’s success.

Reporting to the VP of Partner Relations, the Content Manager will be responsible for:

  • Ensuring that our content source database covers all U.S. markets comprehensively
  • Monitoring various channels for new sources of hyperlocal content and adding them to our database as they become available
  • Maintaining titles, categorizations, and other data points of content sources to ensure high-quality results across the Outside.in Network
  • Continuously refining the taxonomy by which we organize our content sources to accommodate new types of content
  • Managing a team of remote freelancers and reviewing their work for inclusion in our content database
  • Using mechanical turk to efficiently outsource large-scale tasks
  • Supporting content needs of key partners based on needs shared by the business development and partner relations teams
  • Monitoring trending news topics and ensuring that our content tagging is optimized for search queries for those stories
  • Assisting the product team in researching roadmap for inclusion of new content sources and the QA team in testing the release of new content-related features
  • Monitoring key metrics for diversity and quality of content database and focusing work to optimize those metrics
  • Regularly monitor and be a passionate advocate for the quality of our content

REQUIREMENTS:

  • Highly analytical, detail-oriented, and driven worker comfortable working in a demanding, fast-paced environment
  • Experience using Excel to organize and manipulate large sets of data
  • Ability to orchestrate systems to manage many simultaneous, ongoing tasks with a knack for finding an easier way
  • 1-2 years of experience in an analytical position or an online editorial position

ICING ON THE CAKE:

  • Passion for news and local content
  • Experience with or interest in learning to use Mechanical Turk
  • Familiarity with SQL

INTERESTED?
Please send cover letter, resume and/or LinkedIn profile to careers@outside.in

3
Nov 10

Outside.in Co-Founder & Bestselling Author, Steven Berlin Johnson, to Keynote AdTech New York

As we mentioned yesterday, Steven Berlin Johnson, one of our founders and a bestselling author, will be giving the keynote at AdTech New York tomorrow at 9:00 A.M. In his keynote, Steven will be talking about ‘Where Good Ideas Come From: The Patterns of Innovation in a Networked World.’ As the AdTech website explains:

Drawing on insights from his acclaimed new book, Where Good Ideas Come From, bestselling author Steven Johnson will discuss the power of new technology platforms that are changing the rules of advertising, from location-based technologies to social networks, and explain how you can use those platforms to create innovative new products, services and work environments. From the individual level to large-scale corporations, Johnson will show how entities of all sizes can create environments where we can have, recognize and share good ideas.

If you’ve ever heard Steven speak or read one of his books, you know that the folks at AdTech New York are in for a treat. I think it’s safe to say that this keynote will be one of the highlights of the conference. Here’s the trailer for the book, in case you’d like a preview:

Lucky for the rest of us at Outside.in, Steven will be giving us our own private ‘Where Good Ideas Come From,’ keynote over lunch soon. Jealous? Don’t be! Just be sure to make it to AdTech bright and early tomorrow, or pick-up your very own copy of Where Good Ideas Come From: The Natural History of Innovation.

2
Nov 10

New Revenue Chief, Rob DelaCruz, Talks Ads at AdTech New York

Rob DelaCruz, our new CRO, will be on the 2:30 P.M. Geo-Loco panel at AdTech New York tomorrow, aptly-titled ‘How Big Brands Will Make Money with Location-Based Services.’

I say ‘aptly-titled,’ because I know that Rob DelaCruz knows a thing or two about the ways big brands can make money in this space— which, of course, is one of the major reasons we’re all thrilled that he chose to leave Microsoft (where he launched new businesses across Microsoft’s online portfolio in Search, Advertising and MSN), move his entire family from Seattle to New York, and join us here at Outside.in (the fact that Rob is an all-around great guy wasn’t lost on us, either).

In just a few short months, Rob has already forged key partnerships and shaped new advertising opportunities in 57k+ neighborhoods across the country. He’ll be sharing more about these at AdTech, to be sure.

P.S. Don’t forget to arrive at AdTech bright and early on Thursday morning to catch Steven Johnson, our co-founder and a bestselling author, who’ll be giving the 9:00 A.M. keynote address. He’ll be drawing insights from his new book, Where Good Ideas Come From, and discussing ‘The Patterns of Innovation in a Networked World.’

25
Oct 10

Why Do You Blog?

Recently, I surveyed the bloggers who subscribe to our occasional newsletter, asking them questions about their blogs and themselves (a big thank you to everyone who submitted answers!). While I don’t purport to have conducted an in-depth, analytical survey of the entire blogosphere, at least one the questions I asked received some answers that definitely warrant further examination.

I asked the bloggers – the majority of whom identified themselves as ‘hyperlocal,’ bloggers – what motivates them to blog. I listed four possible answer choices:

  • For money
  • For fun/as a hobby
  • For fame/notoriety
  • Other

The answers I got broke down like this:

What surprised me was not how few of the bloggers said they were motivated by money. My interviews with bloggers have already told me that very few bloggers (particularly hyperlocal bloggers) are making significant income from blogging, and those that do make money are generally motivated to write by something else.  For these bloggers, any income is simply a happy bonus.

Rather, what surprised me was how many bloggers selected the mysterious ‘Other’ as their motivation. After reading through the write-in answers, though, I realized that I had left out an important and likely answer choice to the question. What was it?

  • To increase community awareness/to make a difference/as a public service

Public service! It makes perfect sense. So many of the bloggers I’ve spoken to say they not only feel an obligation to their blog audience, but they also feel a larger sense of purpose and dedication to their communities.

Even though most of the bloggers I’ve interviewed don’t think of themselves as journalists, strictly speaking, a lot of them speak about their devotion to hyperlocal blogging in words similar to those a journalist might use to speak about their obligation to the truth. (Some bloggers do think of themselves as journalists, of course, but let’s not open the whole blogger-versus-journalist can of worms today.)

Instead, today I’d like to hear from more bloggers:

Why do you blog? What motivates you, and how have those reasons evolved?

18
Oct 10

Outside.in Sr. Product Manager Lauren Sperber to Speak at Mashery’s Business of API Conference 10/19 in NYC

Tomorrow at 1:00 P.M. EST, Outside.in Sr. Product Manager Lauren Sperber will speak at The Business of APIs Conference, sponsored by Mashery. The conference will be held at SunWest Studio, located at 450 West 31st Street here in New York City.

Lauren will be talking about our API as a case study for  how APIs can power relationships between large and small companies (take Outside.in and CNN, for example). Though we’re probably a bit biased, we think that sounds really interesting, and we can’t wait to hear Lauren’s take on things.

The rest of the speakers at the conference sound similarly compelling:

Interested in attending? Tickets are still available through the conference site. The conference will be followed by a cocktail hour at 6 P.M. and sounds like an incredibly interesting event for developers and others interested in the business of APIs.

Lauren Sperber, Sr. Product Manager, Outside.In


As Outside.in’s first product manager, Lauren introduced order and documentation to the company’s small, scrappy development team. She moved on to head up product management of Outside.in’s hyperlocal search and syndication platform, including the newly released API, which enables developers to access local news in any U.S. state, city, ZIP code, or neighborhood. Before Outside.in, Lauren worked in product development and marketing in the education and non-profit sectors. She studied literature at Georgetown University and NYU, where she wrote her MA thesis on how search engines construct the authoritativeness of online text.

11
Oct 10

Congrats! You’ve Won a Scholarship to The New York Times’ Hyperlocal Blogging Course!

Last week, we ran a simple contest on our blog. We offered entrants a chance at winning a scholarship to an online, self-paced course on Hyperlocal Blogging, which is being taught by our friends at The New York Times. As promised, we randomly selected two lucky winners from the entries we received, and they are… (drum roll, please)…

  • Clay Williams, a NYC blogger, foodie, ‘professional geek,’ and aspiring photographer who’s interested in learning hyperlocal blogging skills (always great to see photographer-types getting in on the fun: photography is a core blogging skill, and it’s one that’s especially useful for hyperlocal bloggers);
  • Ginger Fawcett, a St. Louis-area real estate agent who’s interested in learning how she can launch a hyperlocal blog in her neck of the woods (a stellar example of one thing real estate agents can do to really stand out: after all, there probably aren’t a whole lot of people who spend as much time thinking about their communities as real estate agents).

Judging from the conversations I’ve had with each of them so far, they’re both really excited to begin the course, which starts today.

We’re certainly happy to sponsor both of them and we look forward to seeing how their hyperlocal blogging projects evolve (No pressure, guys, seriously! Just have fun with it and learn as much as you can).

6
Oct 10

Annandale Blogger’s Advice? Stay in School.

Annandale’s Tollhouse Park

Last week I had the pleasure of speaking with Ellie Ashford, who blogs about Annandale, VA, a suburb of Washington, DC. I used to live in Northern Virginia myself, so I know that the area is a huge suburban expanse– however there’s also a diversity of communities that exist within the general ‘NoVA’ umbrella. Annandale is a unique enclave all on it’s own, and its residents are lucky to have a dedicated hyperlocal blogger like Ashford, who’s always looking for new happenings and stories to share with her friends and neighbors.

That said, what I found most compelling about Ashford is her obvious passion and her intense curiosity about the world around her: this is clearly her driving force. So, let’s all take a cue from Ashford and explore some of the ways we can continue learning and becoming even better bloggers.

TIP #1: KEEP REINVENTING YOURSELF

When I first started blogging, I began because my job was winding down and I knew I would be laid off. So I started the blog as a way to make some contacts and learn about blogging and social networking and new media. It’s been great. My background was in education writing, so now that I’m freelancing, a lot of my clients are in education. I’ve gotten a blogging job working as a freelancer on a technology blog, too– blogging has just been really helpful. I’m working on lots of different projects and I’ve met so many people doing it.

TIP #2: TAKE A COURSE ONLINE

I’m always looking for ways to learn new things, like how to promote my blog using Twitter and Facebook. I’m also taking advantage of online courses at Lynda.com– they have all these technology subjects you can learn about. You can explore all the classes for free, and then you pay $25 a month for unlimited access to the classes, which are all on video online. I’ve taken classes on WordPress and also SEO techniques. It’s a great place for people who are new to blogging.

TIP #3: SEE PARTNERSHIPS AS LEARNING OPPORTUNITIES

I’m a part of TBD‘s network, which has been great– they’re starting to offer some free classes to whoever is in their network through an arrangement they have with American University– I’m taking a class this Saturday!

Some of my blog items are also posted on the local WUSA Channel 9 news website. I usually post two or three pieces a week on that site– after I post them on my own blog– to increase visibility for my blog.

Local bloggers should also try to get listed in whatever networks and directories they can find, like Outside.in, it really helps. Ask your local newspaper if they have a blog directory, too. Partnerships help you to keep learning about new technologies, stay current and meet other people.

TIP #4: USE TECH TOOLS TO STAY ON TOP OF TRENDS & STORIES

Fairfax County has all kinds of alerts you can sign-up for through their website – they’re a really good tool for bloggers. Google Alerts have also been really great for getting story ideas.  I find a story idea that way almost every day. Here’s a really good example: I have an alert set up for Annandale, and I just found out there was some kind of cake decorating contest in Oklahoma, and the winner was a guy from Annandale. They have a catering company here, but they don’t even have a store– but they’ve been on all these cake decorating shows on TV. That was one of my favorite interviews.

Oh, and I just got something about 10 minutes ago from the school system, too– one of the National Merit Scholar Finalists is from one of the local high schools. So, I found her name on Facebook and sent her a message asking her to contact me, because I’d like to highlight her.

TIP #5: YOUR COMMUNITY IS YOUR CLASSROOM

I’ve been involved in community affairs all my life, so it come naturally to me. I’m involved with the Fairfax County Superintendent’s Advisory Committee right now, so that helps me get story ideas. I’ll also write about the issues that the Community Association is involved with, and I go to a lot of Chamber of Commerce events. I’ve learned a lot about how local communities work, how local government procedure works.

I’ve also been covering a lot of the Planning Commission’s meetings lately, because they recently approved a new plan to encourage landowners to consolidate small pieces of land to encourage developers to do larger, multi-use developments. Things have been in kind of a slump economically, but as soon as it picks up, there will be a lot of changes here.

TIP #6: LEARN HOW THE PROS DO IT… THEN FOLLOW SUITE

When I started doing this, I went to an event and I said: ‘I want to be at the media table, I’m a blogger,’ — and they let me.  I’ve been a ‘professional journalist’ in my career, I have a degree in journalism. I use the AP Style Guide, which I’m comfortable with, and I try to verify facts. I won’t put out anything that I haven’t confirmed. So, yeah, I treat myself like regular media and that’s how they treat me.

Sure, I’ve had things where people have come in and submitted clarifications and I’ve published them as comments. But I think in the age of the 24-hour news cycle, being online — being able to correct things immediately, as opposed to having to wait for the next printing and burying the correction — that almost improves things.

5
Oct 10

Outside.in CEO Mark Josephson to Serve as Panelist at Ad Revenue Conference this Thursday in NYC

On Thursday, October 7, Outside.in CEO Mark Josephson will participate in a panel at the Ad Revenue Conference at the Times Center in New York City.

The panel, ‘Embracing Change: Exploring New Business Models For Publishers,’ will be moderated by Jeff Jarvis, who serves as Associate Professor/Director of Interactive Journalism at CUNY’s Graduate School of Journalism, as well as a Columnist/Consultant at Guardian News and Media. Here’s what you can expect, according to the official agenda:

Embracing Change: Exploring New Business Models For Publishers

Some of the largest media companies in the world have built their empires upon foundations with too much reliance on brand advertising from their print and television divisions. Business models need to change in order for today’s publisher, especially ones with more traditional roots, to continue producing quality content and maintain relevancy and revenue growth. Salvation isn’t likely to come in one form (i.e. paywall, iPad, etc.), so this panel will explore a combination of ideas and ideologies about what it actually means to be a premium publisher in today’s digital age and how to best adapt to today’s competitive marketplace.

Other panelists include:

  • Andy Jacobson – VP, Digital Sales at Gannett Digital/USA Today
  • Jeremy Helfand – President, United Online Media Group
  • Kyoo Kim – VP, Sales, MSNBC.com

The Ad Revenue Conference is an annual, invitation-only event focused on helping online publishers develop strategies to improve their ad revenue through both direct and indirect sales channels. For additional details, please visit the conference’s official site.

5
Oct 10

CONTEST ALERT: Enter by THURSDAY to Win a Spot in The New York Times’ Online Course in Hyperlocal Blogging

We recently heard that our friends at The New York Times are now offering a course on Hyperlocal Blogging, which we think is great news. The online, self-paced course is designed for people who want to start a blog to serve the news and information needs of their community— no journalism experience required (though experienced hands are welcome as well). We think this is such great news that we’re offering scholarships to two lucky individuals who want to take the course.

If you’re interested in winning a scholarship, it’s easy to enter, but you have to act FAST: simply fill out this form by midnight on Thursday, October 7.

The two lucky winners will be randomly selected on the morning of Friday, October 8. Winners will be contacted via email and then announced publicly, right here on our blog.

According to Jim Schachter, associate managing editor of The New York Times:

There is no single right way to establish a successful community news site. But the experience that we’ve gleaned publishing The Local sites in and around New York – combined with our rich, deep experience as reporters and editors at The Times – gives us a lot of wisdom and short-cuts to share with anyone who wants to dive into this emerging world.

Taught by Deputy Metro Editor Mary Ann Giordano, Hyperlocal Blogging will cover:

  • The fundamentals of community journalism and local reporting, including how to find and present information, how to check facts and how to preserve fairness in local coverage;
  • Fundamentals of designing a site and building it out;
  • How to find and develop an audience, how to use social media to get a blog noticed, and how to get the community (including potential sponsors) involved and engaged.

Too excited to wait on contest results? Visit www.nytimes.com/knownow for more information or to register for Hyperlocal Blogging.

The first session of this brand-new course begins October 12, and runs through November 8, with course registrations accepted through October 10. Cost for the course is $175 (unless you win a scholarship, in which case it’s FREE!).

30
Sep 10

FACT: Adirondack Almanack = Awesome

Did you know that New York State’s Adirondack Park is the size of the state of Vermont?

I didn’t know that, either… until I spent some time reading the Adirondack Almanack and chatting with its founder, freelancer John Warren (as John put it: “The size of the Adirondacks is incredible. In fact, the Adirondack Park is the largest protected area in the contiguous United States. It’s larger than Yellowstone, Yosemite, Glacier, Grand Canyon and Great Smokies combined – and it covers 7 counties and 2 Congressional districts.”).

It turns out that Warren is not only a great local blogger (or, in this case, regional blogger) but he’s also a historian, among other things– so I learned a lot of interesting facts from him. Here are a few of my favorites!

FACT: The Adirondacks are more than just a tourist destination (though they’re that, too).

It’s also a place where people live, year-round. It’s like a microcosm for the country, because there are a lot of issues that are important here that are also national issues: development, the environment, the outdoors. That makes it a unique place and a great location to blog about.

Like any tourist place, the Adirondacks is divided between locals, newcomers and tourists. The newcomers tend to be more environmentally focused. The locals tend to be more interested in hunting and fishing in their backyard. So, the different camps come into contact a lot in terms of development issues.

FACT: Adirondack Almanack was started because Warren felt that local media outlets weren’t covering issues like development well enough.

Development is a big issue here: how do we develop an area that’s supposed to be a park? There are also economic issues involved: the need for industrial and good-paying jobs, for instance. We have traditionally had industries like logging and paper-making here, a lot of forestry products. Mining as well. But those jobs have basically disappeared over the last 50 years, and now ours is a tourist economy. So, affordable housing for locals in a tourist economy is another important issue.

I saw that none of the local papers were covering these important issues. The papers are usually pro-development– to a fault. They’re also usually against the Adirondack Park Agency — it’s been a traditional target for the local media for years. Property rights advocates and local newspapers have really hounded the Adirondack Park Agency for years, as well as the Department of Environmental Conservation. So, we needed another voice in the local conversation [which is why I started the Adirondack Almanack 5 years ago.]

FACT: The Adirondack Almanack is a group effort and a labor of love.

At first [the blog] was really me ranting [about local issues], but over the last 3 years or so it’s really transformed into a regular media outlet. We now have over 20 contributors from all parts of the Adirondack region. They write about different topics, from natural history to outdoor recreation to local politics, commentaries and family events. I write about history. They’re all volunteers I found and approached, and they volunteer for a variety of reasons: some want their voice to be heard, and some want to raise awareness about issues that they care about.

I’ve been really lucky in that I’ve had the ability to gather contributors who are all quality writers. They understand the issues they’re covering in-depth. They really contribute to the community. No one person can do this thing at all – there are over 20 people who make it happen.

FACT: You can also run a locally-oriented site without a small army of volunteers.

New York History is another site I run. I just do it myself – it’s mostly media-release driven. It’s kind of an interesting thing, because it shows how a local site can operate with low energy input. I don’t write all the press releases, I just re-craft the press releases. I edit them, then publish them using no byline, which is what a lot of major media sources do. I think of it as a resource for history, which is important because public history is really suffering. They’re closing historic sites all the time. I’m confident that New York History will help – that it’s going to be an up-and-coming sort of thing.

FACT: Bloggers can add a fresh voice to their local conversations.

We are providing a voice that wasn’t heard before in local media — the voice of the people who support the environment. But it’s not just an environmental blog. We also provide other perspectives: not just from the property rights angle, but also from those who just want to paddle down the river freely, even if it happens to flow through private land.

I also grew up as a hunter and a fisherman, so I understand those issues, too. I remember what it was like to have nothing, not even a movie theater. So, I have a different take on things. We live here in this park, so we have to work here and live here and survive, and we can’t do that without some development. But we’re interested in smart development – it’s the last real wilderness East of the Mississippi, and it’s something that we need to protect. I want to see every town connected by snowmobile trails, but they shouldn’t go through ecologically sensitive areas.

FACT: Your local blog can help you land a book deal (& get other cool gigs).

[Blogging] helps raise recognition of my work, for sure. For instance, the History Press contacted me and asked me to combine some of my essays into a book, which was published last year: Historic Tales from the Adirondack Almanack. So, I got a book deal. I’ve also gotten some research jobs — I do research for documentary films about the Adirondacks. It’s boosted my freelance work, for sure… only now I have less time to do freelance work.

You have to have a bunch of ways to make money [when you live in the Adirondacks]. I work several jobs: I teach media production and new media at Burlington College. I also work at the New York State Writer’s Institute, and I do development work for Maryland Public Television. I also get to go to conferences to speak, to lecture here and there. I recently found out that the Adirondack Mountain Club is going to give me their Communications Award this year. It’s a great honor, because it’s not given out to just anyone.

FACT: Bloggers shouldn’t be afraid to contact local sources for their stories.

Sometimes I’ll contact people who are in the news. In the winter, we had somebody who survived an avalanche. So, I found them on Faceboook and said:

‘Hey, would you mind writing a guest post about your experience’?

No one else did that.  And you know, people are reluctant to talk to the [mainstream] media — but here [was] his opportunity to tell his story in his own words.

FACT: Even if you’re not a “Professional Journalist,” you can still set your own journalistic standards for your blog.

I try to have reasonable journalistic standards on the blog. I teach media, so I know what journalism standards are. We try to present a balanced story – which doesn’t always mean two sides, since there aren’t always two sides of a story. It means we try to have a variety of voices and tell stories that aren’t told. Are we doing straight-up journalistic reporting? No, we’re not. But we try to adhere to good balance, and I think that’s important. We label something as ‘commentary,’ if it’s commentary.

I also believe that in journalism we all have a point of view. There’s no such thing as not having a point of view. Be clear about what your intentions are — it’s this foggy middle ground that just uses deceptive wording to send a message — that’s what really gets me. Every person who writes regularly knows that they can change a word or two and add a little phrase here or there that will change the meaning of a story.


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