Check out Mark’s recent interview with the Geoweb Report’s Peter Verkoojen.
Don’t mind the glare.
A quick recap (for those who’ve not been following this blog over the last few months):
- Outside.in provides consumers with compelling local news; optimization tools for content creators; and neighborhood news for publishers.
- Trends we see:
- Consumers have increased demand for personalization of content on the internt; easy to do this for verticals like sports or politics, currently much more difficult for local media.
- There is an explosion of hyperlocal content from thousands of bloggers
- A lot of new investment in infustrure around location awareness
- An increase in applications that are location aware
- Geoweb = [location awareness] + [location-specific content]
- Huge opportunity for local advertising. “We’re only scratching the surface.”
- Outside.in is a technology platform that creates new hyperlocal ad inventory and we’re happy to be based in New York– the media capital of the world.






