Posts Tagged "geoweb"

5
Nov 08

Outside.in Featured on Geoweb Report

Check out Mark’s recent interview with the Geoweb Report’s Peter Verkoojen.

Don’t mind the glare.

A quick recap (for those who’ve not been following this blog over the last few months):

  • Outside.in provides consumers with compelling local news; optimization tools for content creators; and neighborhood news for publishers. 
  • Trends we see:
    1. Consumers have increased demand for personalization of content on the internt; easy to do this for verticals like sports or politics, currently much more difficult for local media. 
    2. There is an explosion of hyperlocal content from thousands of bloggers
    3. A lot of new investment in infustrure around location awareness
    4. An increase in applications that are location aware
  • Geoweb = [location awareness] +  [location-specific content]
  • Huge opportunity for local advertising. “We’re only scratching the surface.”
  • Outside.in is a technology platform that creates new  hyperlocal ad inventory and we’re happy to be based in New York– the media capital of the world. 
29
Aug 08

dConstruct Across the Pond

Will you be spending labor day weekend in the UK?

Our chairman and co-founder Steven Berlin Johnson will be giving the opening keynote at the ever cool dConstruct conference in Brighton Dome, UK on Friday, September 5th.

From their site:

Johnson will launch dConstruct with a keynote address on the information networks that form on the sidewalks and public spaces of urban life. He’ll examine the many ways that those social systems are migrating to the emerging platform of the geoweb. The rise of location-aware devices and increasingly mainstream geotagging presents an unique opportunity to unite the real and virtual worlds, and bring new life to the troubled newspaper industry. But that opportunity is going to require innovative new tools for navigating the geoweb, which the keynote will explore in some detail — including a first look at some new projects under development at outside.in.

If you’re a developer, designer, content creator, or entrepreneur, this is the place to hear from some amazing folks on the future of the ‘social web.’

If you go, will you bring us back some Hobnob tea biscuits?

14
Jul 08

What’s Inside Your GeoToolkit?

After several months of hard work we’re happy to announce the launch of outside.in’s GeoToolkit—the first and only set of tools designed specifically for local content creators. Since the founding of outside.in, we’ve been focused on celebrating and promoting placebloggers and others who write about neighborhood faces and places. (Feel free to take a celebratory sip of bubbly right…now). We hope that by using GeoToolkit, those publishers will become even better at what they do. We’ve got lots more goodies on the way, so stay tuned.

GeoToolkit helps both publishers who write full and part-time time (the occasional story about a diner, a local policy meeting, new construction, playground moment, or great new local store) get better distribution on our site and our partners’ sites, as well as amazing stats to get more connected to their neighborhoods. Still to come: gnarly widgets and the option to start making some money$.

http://outside.in/toolkit

Here’s a sneak peak of what’s inside:

My Feed optimizes your site for the geoweb. It automatically locates the places and neighborhoods mentioned in your stories, and lets you add new ones to our database. By connecting your posts to places and neighborhoods, links to those stories will appear throughout outside.in, and across our growing list of partner sites.

GeoToolkit My Feed detail



My Stats has unique analytics about your site and its connection to the neighborhood. You can track which neighborhoods you write most about vs. other bloggers, see how you rank on certain places or topics, see which stories generate the most links, and which websites are linking the most to you.

Statistics Dashboard Detail


So if you have a website or blog, check out GeoToolkit. We’d love to hear what you think.


Blog WebMastered by All in One Webmaster.