Posts Tagged "blogger"

30
Sep 10

FACT: Adirondack Almanack = Awesome

Did you know that New York State’s Adirondack Park is the size of the state of Vermont?

I didn’t know that, either… until I spent some time reading the Adirondack Almanack and chatting with its founder, freelancer John Warren (as John put it: “The size of the Adirondacks is incredible. In fact, the Adirondack Park is the largest protected area in the contiguous United States. It’s larger than Yellowstone, Yosemite, Glacier, Grand Canyon and Great Smokies combined – and it covers 7 counties and 2 Congressional districts.”).

It turns out that Warren is not only a great local blogger (or, in this case, regional blogger) but he’s also a historian, among other things– so I learned a lot of interesting facts from him. Here are a few of my favorites!

FACT: The Adirondacks are more than just a tourist destination (though they’re that, too).

It’s also a place where people live, year-round. It’s like a microcosm for the country, because there are a lot of issues that are important here that are also national issues: development, the environment, the outdoors. That makes it a unique place and a great location to blog about.

Like any tourist place, the Adirondacks is divided between locals, newcomers and tourists. The newcomers tend to be more environmentally focused. The locals tend to be more interested in hunting and fishing in their backyard. So, the different camps come into contact a lot in terms of development issues.

FACT: Adirondack Almanack was started because Warren felt that local media outlets weren’t covering issues like development well enough.

Development is a big issue here: how do we develop an area that’s supposed to be a park? There are also economic issues involved: the need for industrial and good-paying jobs, for instance. We have traditionally had industries like logging and paper-making here, a lot of forestry products. Mining as well. But those jobs have basically disappeared over the last 50 years, and now ours is a tourist economy. So, affordable housing for locals in a tourist economy is another important issue.

I saw that none of the local papers were covering these important issues. The papers are usually pro-development– to a fault. They’re also usually against the Adirondack Park Agency — it’s been a traditional target for the local media for years. Property rights advocates and local newspapers have really hounded the Adirondack Park Agency for years, as well as the Department of Environmental Conservation. So, we needed another voice in the local conversation [which is why I started the Adirondack Almanack 5 years ago.]

FACT: The Adirondack Almanack is a group effort and a labor of love.

At first [the blog] was really me ranting [about local issues], but over the last 3 years or so it’s really transformed into a regular media outlet. We now have over 20 contributors from all parts of the Adirondack region. They write about different topics, from natural history to outdoor recreation to local politics, commentaries and family events. I write about history. They’re all volunteers I found and approached, and they volunteer for a variety of reasons: some want their voice to be heard, and some want to raise awareness about issues that they care about.

I’ve been really lucky in that I’ve had the ability to gather contributors who are all quality writers. They understand the issues they’re covering in-depth. They really contribute to the community. No one person can do this thing at all – there are over 20 people who make it happen.

FACT: You can also run a locally-oriented site without a small army of volunteers.

New York History is another site I run. I just do it myself – it’s mostly media-release driven. It’s kind of an interesting thing, because it shows how a local site can operate with low energy input. I don’t write all the press releases, I just re-craft the press releases. I edit them, then publish them using no byline, which is what a lot of major media sources do. I think of it as a resource for history, which is important because public history is really suffering. They’re closing historic sites all the time. I’m confident that New York History will help – that it’s going to be an up-and-coming sort of thing.

FACT: Bloggers can add a fresh voice to their local conversations.

We are providing a voice that wasn’t heard before in local media — the voice of the people who support the environment. But it’s not just an environmental blog. We also provide other perspectives: not just from the property rights angle, but also from those who just want to paddle down the river freely, even if it happens to flow through private land.

I also grew up as a hunter and a fisherman, so I understand those issues, too. I remember what it was like to have nothing, not even a movie theater. So, I have a different take on things. We live here in this park, so we have to work here and live here and survive, and we can’t do that without some development. But we’re interested in smart development – it’s the last real wilderness East of the Mississippi, and it’s something that we need to protect. I want to see every town connected by snowmobile trails, but they shouldn’t go through ecologically sensitive areas.

FACT: Your local blog can help you land a book deal (& get other cool gigs).

[Blogging] helps raise recognition of my work, for sure. For instance, the History Press contacted me and asked me to combine some of my essays into a book, which was published last year: Historic Tales from the Adirondack Almanack. So, I got a book deal. I’ve also gotten some research jobs — I do research for documentary films about the Adirondacks. It’s boosted my freelance work, for sure… only now I have less time to do freelance work.

You have to have a bunch of ways to make money [when you live in the Adirondacks]. I work several jobs: I teach media production and new media at Burlington College. I also work at the New York State Writer’s Institute, and I do development work for Maryland Public Television. I also get to go to conferences to speak, to lecture here and there. I recently found out that the Adirondack Mountain Club is going to give me their Communications Award this year. It’s a great honor, because it’s not given out to just anyone.

FACT: Bloggers shouldn’t be afraid to contact local sources for their stories.

Sometimes I’ll contact people who are in the news. In the winter, we had somebody who survived an avalanche. So, I found them on Faceboook and said:

‘Hey, would you mind writing a guest post about your experience’?

No one else did that.  And you know, people are reluctant to talk to the [mainstream] media — but here [was] his opportunity to tell his story in his own words.

FACT: Even if you’re not a “Professional Journalist,” you can still set your own journalistic standards for your blog.

I try to have reasonable journalistic standards on the blog. I teach media, so I know what journalism standards are. We try to present a balanced story – which doesn’t always mean two sides, since there aren’t always two sides of a story. It means we try to have a variety of voices and tell stories that aren’t told. Are we doing straight-up journalistic reporting? No, we’re not. But we try to adhere to good balance, and I think that’s important. We label something as ‘commentary,’ if it’s commentary.

I also believe that in journalism we all have a point of view. There’s no such thing as not having a point of view. Be clear about what your intentions are — it’s this foggy middle ground that just uses deceptive wording to send a message — that’s what really gets me. Every person who writes regularly knows that they can change a word or two and add a little phrase here or there that will change the meaning of a story.

23
Aug 10

It Takes a Village (& Other Lessons Hyperlocal Bloggers Teach Us)

Last week I spoke with John Hawbaker, the Publisher of Chattarati, the Chattanooga, TN-based news and opinion blog. I found John to be an incredibly impressive, interesting individual, and I was especially impressed by his ability to effectively work with others to build a vibrant, relevant, important hyperlocal blog. Like Tom Bridge and his collaborators at We Love DC, Hawbaker understands that when it comes to comprehensive news coverage, it takes a village to raise a hyperlocal blog. Of course, once you spend some time reading Chattarati, you know that Hawbaker and Chattarati’s entire talented team of volunteers understand a whole lot more than just basic teamwork. Here are just a few of the lessons we learned this week.

The Chattarati crew relaxing at their Happy Birthday Happy Hour. Photo courtesy of Flickr user danielryan.

It Takes a Village

I don’t think it’s possible to do something like this alone. You need a great team. From day one, Chattarati has been a team effort. It’s very collaborative. When we launched we had a crew of 5-6 core people, most of whom still write with us today. – John Hawbaker

It Takes Creativity

Chattarati started as a really small, simple idea. I work [in] downtown [Chattanooga], and it’s been changing a lot. I wanted to start a daily photo blog to capture, visually, how the city is changing. I started thinking about it more and talking to friends, and we realized: ‘Something’s missing from the media scene here – a blog about Chattanooga.’ That’s how we started. We started talking about it in April, 2008 and we launched in July, 2008. – JH

It Takes Humility

As we got into more original [reporting and] writing, we realized how many things we didn’t know. That’s really become a strength: we try to learn as much as we can [about a topic], then we try to explain what we’ve learned to our readers. You have to know what you don’t know – and we’ve started to learn that.  -  JH

It Takes Curiosity

I love it when I get to write a story when I get to learn a lot. I wrote about a local grant program for local food producers, for instance, so I actually got to go and talk to people who are growing the food that we eat. That’s a rewarding experience for me – and then I get to help explain it to the reader so they can learn the same thing. [Since helping to found Chattarati,] I’ve learned a lot more about the area, its history, the people. – JH

It Takes Leadership

Editor-in-Chief David Morton has really led by example, especially when it comes to beat reporting. His coverage of city hall, and the recent budget controversy, is top-notch. He spent hours and hours going through the proposed budget so he could explain it, and its implications, to our readers. He’s also developing a style guide so we can maintain consistent standards throughout the publication.

And there’s a lot more management or facilitation involved than we ever would have imagined. I work a lot with the writers on developing and refining story ideas, and David works with them to edit articles and get them ready for publishing. We work together on planning coverage, and we host a biweekly writers meeting to help keep all our contributors on the same page. – JH

It Takes Resources

We all have full-time jobs. A lot of us work as writers, or in marketing or communications or something like that. I stay really busy, for sure. Any real work that I get done is at night, after my kids go to bed. I can call someone at lunch, but a lot of the time [communication is done] via email, or it’s research online. A lot of the other guys [at Chattarati] have similar arrangements. I spend probably 2-3 hours a night [on Chattarati], so I would say 15 hours a week is a pretty easy estimate. I think one of the biggest challenges is simply time [management] and not having a great deal of financial resources. We’re totally bootstrapped. – JH

It Takes Ingenuity

Our CMS [which we developed] is called PressWorks. It’s built on the Django framework. We started bumping up on some limitations with WordPress, and there were some things we wanted to simplify. The way PressWorks is organized is that it allows us to publish a collection of blogs as one site. Each of the categories on our site [i.e. Metro, Editorial, Culture, Neighborhoods, etc.] is a blog of its own. They have their own editors. Over time, each of those blogs will develop it’s own community feel.  It’s very easy to use. Eventually, we’re going to release PressWorks for other publishers to use. – JH

It Takes Vision

We started our company [The PressCore, Inc.] not only to publish Chattarati, but also to develop products that solve common problems facing online publishers. The first is OnLocation, our live blogging app, which is in private beta. OnLocation allows for multiple authors, and the live blog feed can be integrated into any website, so it doesn’t look like a plugin, it looks like you. It’s built on the Tornado framework so it’s fast and scalable. We’ve used it for live blogging recent elections in Tennessee – it also has a mobile admin interface, so we were live blogging from our phones a the victory parties. We feel like we can get our products out there and grow the company. – JH

It Takes Passion

I think you have to have passion, first of all. You have to care about your topic, you have to care about where you live and the people there. Our real goal is to help inform people so they can be engaged and active in civic life, whether that’s involvement in the political process or it’s giving them a good framework about what’s going on culturally. That’s the ultimate goal. – JH

4
Aug 10

Bloggers We Love: FoodGPS’ Joshua Lurie Talks Food, Drink & LA’s Infinite Possibilities

FoodGPS’ Joshua Lurie. Photograph by Gary Leonard.

BLOGGER: Joshua Lurie
FEATURED BLOG: FoodGPS
TWITTER: @FoodGPS

Joshua Lurie is a food blogger. Not because it’s trendy – he’s been at it since 2005 – but because he loves to eat, write and share. Food is all about the people and the stories that are behind it, he says.

There are countless stories to be told about our food and the people who farm, distribute, make, sell, prepare, cook, eat and otherwise influence it. Of course, now that food blogging has exploded across the country, it’s not terribly difficult to find decent, locally-focused food blogs that are telling some of those stories. Still, it’s always a treat to run across a well-written, well-organized hyperlocal blog like Lurie’s FoodGPS, which centers on Los Angeles, CA, the city he now calls home.

Raised just outside of New York City in suburban New Jersey, Lurie says he grew up on “a steady diet of red sauce Italian food, pizza, Americanized Chinese food, burgers and fried chicken.” During his adolescent years, Lurie’s culinary world gradually expanded with each trip his family would take into the City. Still, his training as a foodie (and as a writer) really got underway once he went off to college at Vanderbilt and began spending his summers in LA, where he’d eat adventurously while interning at City Hall and also at film production companies.

“I originally got into TV because I was a tour guide at the studios, [and] part of being a page was being ‘leased out,’ to different production companies on the lot,” Lurie says. “They leased me out to Belisarius Productions and I found out about a writer’s assistant position [that was open]. I never would have imagined writing fiction at all, on TV or otherwise, but that kind of inspired me to start writing, and I eventually pursued [writing as a career].”

Lurie went on to work on television programs such as JAG and NCIS. After launching FoodGPS, taking a food writing course and expanding his network, however, he eventually made the switch to full-time freelance food writer and blogger (I asked him if he missed working in TV. His response? “Not at all.”). I’m thrilled to add him to our Bloggers We Love blog roll, and am happy to share part of our conversation here. I hope you find it as valuable as I did.

What prompted you to launch FoodGPS?

I was originally inspired on December 29, 2004, after an old high school friend and I shared a meal at Per Se [in New York]. We asked for as many courses as they’d serve us, figuring we might not have another opportunity to eat at Per Se. They brought 16-18 courses for each of us, each of them different, and we shared everything. It was such a spectacular meal [that I felt I needed to share it, so] I got on Blogger and created a blog. That was in January 2005. That was my first post – this epic meal at Per Se.

How has the blog changed since then?

It’s been an evolution. [For a while,] I only posted about meals I thought were special. Then, eventually, in 2007, I decided to write restaurant news related to Los Angeles. Then, in early 2009, I created separate pages for drinks and for coffee, and I also started focusing more on the people [behind the food], instead of just providing commentary on food. FoodGPS continues to cover the special meals that I come across both in LA and beyond, but I also do quite a few profiles with [people in the industry], as well as event coverage.

How has blogging influenced your professional life?

I really do think FoodGPS has been great for providing exposure [for me] and I do still put a good amount of time into FoodGPS since it’s my personal brand. As far as having my own brand, it’s one of those few opportunities as a freelance writer [where I get to] control the content and cover what I want to cover, and [that's important to me because] I think that I’m adding unique content to the food blogging universe. There are hundreds of thousands of food blogs at this point. A lot of them fall into the commentary realm. I have some friends [blogging in that realm], and I enjoy many of those [blogs] But, finally, that wasn’t really enough for me [so I decided to do something a little bit different.]

What’s been the most rewarding aspect of local food blogging?

This is actually easy – it’s meeting all sorts of interesting people in the food community – [those who work in] bars or restaurants, or other bloggers. I’ve been able to form all sorts of great relationships and have been able to enjoy [the drinking and dining] experience on a much deeper level than just consumption.

Your profiles are really interesting. Who have been some of your favorites?

John Rivera Sedlar – the Chef/Owner of Rivera in Downtown LA. I didn’t really know much about his history before interviewing him prior to Rivera’s opening, and it’s a restaurant I keep returning to, including last Friday night. He’s an incredibly ambitious chef but he’s also humble and gracious and I think what he’s doing isn’t being done anywhere else. [I've really enjoyed] getting to learn about his approach better.

Another was Aiden Demarest, who was the opening manager at Seven Grand, which was a very influential bar when it opened in Downtown LA. He’s now gone to work [elsewhere], but he has that historic perspective on the downtown cocktail scene, which has really exploded.

Reza Esmaili was another interesting one. He’s President of the Northern California Chapter of the United States Bartenders Guild, and I met with him in San Francisco. Not only is he a bartender, he’s an owner/operator. He’s just taken over a place called Long Bar, and it was interesting hear him lay out what’s important [for that venture]. He has the ability to put together a great cocktail program [at Long Bar], but that wasn’t the priority to start. He’s been working behind the bar and on many other levels, so he’s got a historical perspective on the cocktail scene. There’s more context in his approach, and a personal history [that I found interesting].

What’s the most challenging aspect of local food writing and blogging?

Finding balance. At this stage, my primary income comes from covering restaurants and events, so I basically have to be out every single night. I’m at restaurants 2-3 times a day. I cook very rarely at this stage. I feel like my life has gotten increasingly imbalanced in terms of non-food/drinking related activities. A quiet night at home, being able to cook, is almost unthinkable at this point. That’s been kind of a struggle. Most of the time I’m able to enjoy myself at some level, but I’m certainly [aware of the imbalance]. Exercise is also a priority, and there are days when I have trouble finding the time to do that. Luckily, [I'm fairly young, so this lifestyle] hasn’t taken it’s toll yet, but it’s certainly something I’m conscious of and I need to find a way to address it.

I imagine you’re a pretty adventurous eater. What’s the strangest thing you’ve eaten?

There’s nothing I won’t eat except for maybe some sort of insect. I’ve had Mexican grasshoppers, chapulines, fried with chili, lime and salt. I’ll try just about anything.

The other day I went to dinner at an Indonesian restaurant, and we finished our meal with a big plate of durian. I was traveling in Asia in 2005, and they don’t allow it on public transportation [because of its smell]. I actually like it. It’s kind of custardy– yellow and green– and it’s got some sweetness to it – but it’s massive, too, green and spiky.

In Taiwan, I tried stinky tofu, crumbled. It was pretty funky. It’s hard to get past the smell. But I might try it again.

So, considering all the places you’ve traveled and all the food you’ve eaten, what is it you like most about the LA food scene?

I think what I like about the LA food scene is what I like about Los Angeles: there are infinite possibilities. There’s no limit to the types of cuisines you’ll find. It requires more driving, but that’s OK – as long as the results are interesting.

What advice would you have for someone who’s interested in starting a local food blog?

A bunch of people have told me that they’ve always thought about starting a food blog. My reaction is, ‘Just do it. It’s free. You can start it today. You can write your first post tonight.’ Sometimes people get too wrapped up in making their blog unique, but once they start, they can figure that out later.

P.S. Local bloggers, don’t forget to register your blog here. It’s quick, simple, and will help drive traffic to your blog.
P.P.S.: If you’d like to be featured in our ‘Bloggers We Love’ series (or you’d like to nominate your favorite local blogger(s) for inclusion), we’d love to hear from you! Simply send an email to esther@outside.in

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22
Jul 10

WordPress 3 + WordPress MU + BuddyPress = a Game Changer for Hyperlocal Blogs, says Spartanburg Spark

SparkNew2

(In an expansion of our Bloggers We Love series, the Outside.in blog will now feature occasional guest posts authored by Bloggers We Love. Why? It’s simple, really: these hyperlocal bloggers have knowledge and experience to share, and we’re thrilled to be able to bring more of their insights to our readership. This inaugural guest post comes from Steve Shanafelt, a Blogger We Love and the publisher of the Spartanburg Spark, a hyperlocal community site based in Spartanburg, SC. Steve can be reached at publisher@SpartanburgSpark.com or via Twitter: @TheSpark.)

One of the trickier things about building a community of readers on your blog or website is giving them some reason to stick around after they’ve read your most recent content, listened to your video or watched your latest vlog. For the vast majority of us, the best kind of reader interaction we have to look forward to on our own sites are comments, which are a mixed bag depending on how much of a troll-magnet your website’s niche tends to be.

What most of us don’t have the ability to create is something truly interactive, and something that can build a genuine user community where people actually invest their time, thought and personality into creating content — even personal content — on your site. In fact, if you use social networks to market your site or blog, you’ve probably noticed that your readers are just as likely to talk about your recent posts on Twitter or Facebook status updates than they are your actual site. When you’re trying to build a community — not to mention traffic — that can be infuriating.

But who can blame them? People like being able to express their individuality and connect to other people who share interests, and most blogs and websites simply don’t offer that kind of deep interconnection. After all, Facebook has spent untold tens of millions building their social networking system, and the coding skills needed to create even simple social networking is far beyond the abilities of most bloggers.

Or it was until last month.

That’s when the folks over at Automattic released the latest version of their ever-impressive WordPress blogging software. It’s the third version — WordPress 3, that is, nicknamed “Thelonious” — and it’s by far the smoothest, easiest-to-use version released thus far. The range of features and options is astonishing, even for WordPress, and it might just be the best standalone, open-source blogging platform ever built.

It might also be the start of a complete revolution social networking.

Why? Because of the easy, novice-friendly integration of two WordPress-related projects, WordPress MU and BuddyPress. Respectively, these allow a standard WordPress blog to act like a blog network, and that same blog network to act like a social network. While this integration is far from new — BuddyPress has been around since 2008 — what is new is the lack of technical expertise needed to bring all three elements together.

With a few clicks and some very basic file editing, practically anyone can create their own social network within moments on their own website or blog. Visitors to your site can start their own sub-blogs, create their own user profiles, private message each other, form their own social groups with their own forums and connect with each other in ways that were previously limited to dedicated social networking sites.

You may be saying: “So what? Why is this relevant when there already is a Facebook, a Ning, a MySpace? My little blog will never have that kind of user base, and my users will never create that depth of content.”

Maybe not, and if you run a personal blog where you are the star and there’s little motivation for other people to participate, you’re probably right. But for a project like the one I run, a hyperlocal community site at SpartanburgSpark.com, it’s a complete game changer. We’ve gone from a glorified blog — the lowest level of the media totem pole — to a proper DIY media outlet and local social networking site, all from a simple software upgrade.

And now that the users can talk to each other, they’re actually able to have discussions on our site that would have previously happened on Facebook. Our users can organize — or self-organize, really — in ways that were previously impossible when we were a standard blog. They can talk to each other about things that interest them without having to wait for us to post a relevant blog post about it. They can start their own groups and forums, directly message each other, create elaborate user profiles and do all manner of new and interesting things with each other, all while staying on our site.

We’ve only scratched the surface of what the software is capable of, and our page views and time-on-site stats are steadily rising, with almost no extra effort on our part.

What’s interesting isn’t our specific use of this software — we’re a very small fish in this whopping great internet ocean, and we’re using this technology in a completely off-the-shelf way — it’s that everyone now has the ability to start their media projects on this level. In fact, this will soon become the standard, in the same way that things like user commenting — a cutting-edge technology only a few years ago — is now so much a part of the culture that it seems weird when a blog or website doesn’t provide it.

Thanks to WordPress 3, fully enabled social networking will soon be the new starting point for every blogger, every website and every online media project. And as social networks in general start to become more interconnected thanks to better APIs, the ability to bring new members into our own website network is growing daily. To put it another way, WordPress 3 has started a trend where Facebook isn’t siphoning off your users and pageviews, but rather where your network can be a vital part of your users’ online social experience.

When everyone can — just by deciding to click a few options — start out with their own micro version of Facebook stitched into their website or blog, it fundamentally changes what it means to be a website or a blog. It’s a sea change for internet culture, and it’s definitely something to be aware of, to plan for, and to incorporate into your online strategy.

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15
Jul 10

Caroline’s Secrets of the Blogging Lifestyle (aka Bloggers We Love: Caroline on Crack)

BLOGGER: Caroline

FEATURED BLOG(S): Caroline on Crack

TWITTER: @CarolineOnCrack

FACEBOOK: Caroline on Crackheads

FLICKR: Caroline on Crack

YOUTUBE: Caroline on Crack

SERIOUS EATS: Caroline on Crack

FOOD BUZZ: Caroline on Crack

This week our ‘Bloggers We Love,’ series took us (via telephone) to fabulous, sunny Los Angeles, CA, where we spoke to the energetic and LA-savvy blogger Caroline of CarolineOnCrack.com.

A northern California transplant, Caroline is a lifestyle blogger who writes about food, cocktails and fun in and around LA. Having read her blog with some regularity, I was already impressed with her style, but after speaking with her, I was especially taken with her easy-going energy and affable nature. Her personality and blog embody what I imagine Californians to be: relaxed yet energetic, casual yet on-trend.

My conversation with Caroline got me thinking not only about lifestyle blogging but also the blogging lifestyle: is there something unique about lifestyle blogging that enables a blogger to keep it up over the long-term? Or, is there something special about Caroline’s lifestyle that that gives her staying power? What does it mean to really live the ‘blogging lifestyle’ day in and day out? Put simply: what is it that has enabled Caroline to blog nearly every day for five years and counting?

I’ve decided to investigate that question and answer it with some of the secrets of the blogging lifestyle that I learned from Caroline…

CAROLINE SAYS: SEEK THE BLOG/LIFE BALANCE

While Caroline writes about her daily adventures, she’s careful to maintain some modicum of privacy for herself. As a reader, you appreciate this: you feel like you know Caroline, but she doesn’t cross over into TMI territory like some bloggers. She certainly doesn’t make you feel like a voyeur.

“When I first started, I didn’t want everyone to know who I was: I have a day job, and I wanted to keep the blog separate,” Caroline says. “So, I would purposefully leave myself out of my posts. But then [I wrote a few posts of a more personal nature] and I let a little of myself in – and it seemed like people really responded to that.”

It’s a difficult balance to strike – being completely authentic and personable without being overly intimate – and Caroline nails it with remarkable skill and aplomb.

Striking such a balance could be useful for a blogger who’s in it for the long haul.  It allows the blogger to focus on their subject matter, without allowing their personality and personal life to overpower the piece. The post’s tone becomes relatable to a wider variety of readers, potentially garnering a larger audience for the blog.

Moreover, when a blogger keeps aspects of her identity somewhat cloaked, she can be candid about other aspects of her life. For instance, Caroline publishes her calendar of public social events (though personal evenings are marked on the calendar as “busy”). This doesn’t cause the uncomfortable, invasive encounters that one would predict. In fact, when she participates in these events, readers actually prefer to respect her privacy. She once judged a mixology contest and brought a friend along. Fans recognized the friend from photos on Caroline’s blog and asked her to tell Caroline that they’re huge fans but then shied away from meeting Caroline themselves. It’s almost as if fans don’t want to actually know who’s behind the voice they know and love.

CAROLINE SAYS: ‘RELAX’

“Try to write every day – just don’t pressure yourself,” Caroline advises. “I’m able to enjoy [blogging because I don’t pressure myself too much]. I used to actually write every day, but then I decided to take the weekends off.”

Caroline says she still feels strangely guilty if she misses a weekday post  – “It’s like I didn’t shower, or like I’m letting somebody down,” – but she doesn’t ruminate on that feeling:

“I try not to think about [my plans for the blog], because if I do I’ll psych myself out. I think that’s why I’ve been able to keep myself going [because I try not to take everything so seriously].”

“Sometimes I do keep an editorial calendar—especially if I get press release sent to me about an event that’s well into the future,” Caroline says. “I also have a to-do list of posts I want to write, like events that I went to and still need to blog about.”

So, it’s not all laissez-faire. It is useful to maintain some degree of regularity in your blogging. Living the blogging lifestyle means exactly that: integrating blogging into your lifestyle.

CAROLINE SAYS: HAVE A COCKTAIL!

'Birds & Bees,' with cherries, courtesy of Caroline on Crack

'Birds & Bees,' with cherries, photo courtesy of Caroline on Crack

The final secret to living the blogging lifestyle a la Caroline on Crack? Cocktails!

Caroline on Crack has come to be known as a go-to source for information about cocktails and mixology, even though Caroline wasn’t a passionate cocktail lover when she started the blog. It’s a love that’s evolved organically.

“I’m not a cocktail or spirit expert, I just enjoy it. I’ve learned a lot and I’d totally love to go to bartending school,” Caroline says.

The lesson? Be open to the ways your own interests may evolve and what that might mean for the evolution of your blog. And don’t forget to take the time to kick back and enjoy yourself with a well-deserved beverage of your choice. Try a Pegu Club with Bols Genever instead of gin – one of Caroline’s favorites.

P.S. Local bloggers, don’t forget to register your blog here. It’s quick, simple, and will help drive traffic to your blog.
P.P.S.: If you’d like to be featured in our ‘Bloggers We Love’ series (or you’d like to nominate your favorite local blogger(s) for inclusion), we’d love to hear from you! Simply send an email to esther@outside.in

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12
Jul 10

6 Best Practices for Multi-Author Hyperlocal Blogs (aka Bloggers We Love: Tom Bridge of WeLoveDC.com)

BLOGGER: Tom Bridge (& others)

FEATURED BLOG(S): We Love DC

TWITTER: @WeLoveDC

FACEBOOK: We Love DC

FLICKR: We Love DC

Since July is when we commemorate our nation’s independence, it seemed fitting to profile Tom Bridge, one of the founders of We Love DC, which covers life, liberty and the pursuit of happiness in our nation’s capital. A multi-author blog founded on July 4, 2008 by a group of disgruntled Metbloggers, We Love DC was purposefully launched on that auspicious date. Bridge and his partners specifically chose Independence Day to turn in their resignations to Metblogs — declaring their own independence, as it were — and strike out on their own.

After about an hour-long phone call with Tom, I came away from our conversation feeling impressed and inspired by the professionalism and dedication of the entire We Love DC team. They have a clear creative vision and they’ve been giving life to that vision day in and day out for the past two years (… except for the weekends, when they take a break!). So, what’s that vision, exactly? While Tom never came out with an official mission statement, I think We Love DC celebrates not only the District of Columbia and its residents, but also the uniqueness and sovereignty of its individual contributors within a collaborative group project (much like the United States, perhaps?).

Having said that, I got to thinking about the challenges and opportunities presented by running a multi-author local blog, and I realized that Tom and his team at We Love DC have a lot to teach us about how to do it well.

1. Build an A+ Team of Rockstar Individuals

We Love DC currently has 24 contributors, each of them selected because they have their own unique editorial point of view and area of expertise. “We want people who are really passionate,” Tom explains. “Foodies, Nats fans, Caps fans – [as a writer], your voice and your obsession put together make an audience. [We Love DC] is home to many voices and many different obsessions, and together they cover all the things we love about this region.”

Not only will your blog benefit from this approach, but your contributors will love you for it and repay you with loyalty and quality content. Big things happen for We Love DC‘s awesome contributors: take their music writer, Michael Darpino, for instance – he got to cover the 9:30 Club’s 30th anniversary concert and received a personal thank-you email from Henry Rollins as a result. Or Jen Larson, who writes the ‘We Love Drinks’ column: she’s started judging serious mixology contests alongside high-level local celebrities and cocktail experts.

2. Keep an Editorial Calendar

I know, I know. Previously I’ve said that keeping and editorial calendar isn’t necessary in order to run a kick-ass hyperlocal blog. I still stand by that statement: you may not need an editorial calendar if you’re blogging solo (or if your partner is your roommate, as is the case with Christy and Morgan, the gals behind Nashvillest). Still, I’ll add a caveat for multi-author blogs with teams numbering in the double digits. In cases like this, organization becomes paramount, and an editorial calendar is a great way to stay on track and preserve your leadership team’s peace of mind. Tom says his team runs their editorial calendar through Basecamp. They also maintain an email list that they use to brainstorm re: story ideas, some of which eventually make it onto the editorial calendar (it also serves as a way for contributors to stay connected to one another, since they’ve all got day jobs).

3. If You Like It, Put a Ring On It

Wait, what was that, Beyonce? OK, I’m not saying you should marry your blog or its contributors, but if you’re serious about making it work, you should definitely consider making it official and seeking incorporation of some form. We Love DC is a Virginia-based LLC because they found that to be the simplest process in terms of the options in their area. I’ll leave the pre-nup discussion for another post (sorry, Kanye).

4. $hare the Wealth

It’s a great idea to offer a profit-sharing plan to your contributors (BTW: I’m no lawyer (sorry, Dad!), but if you plan do to this, it seems smart to make sure you’ve covered #3 first). We Love DC takes profit-sharing to the next level by offering contributors not only a portion of the blog’s proceeds, but also a path to ownership: 7 of the blog’s 24 contributors own a stake in the company. “You should have a path to ownership when you’re part of the staff — we’ve extended ownership to 2 authors [who have been with us for a long time],” Tom says, adding that “you shouldn’t have to work your ass off just to pay somebody else’s bills.”

5. Be Open & Honest with Contributors

From the very beginning, Tom and his co-founders wanted to make sure they were treating their contributors with respect. “We strive to be open and honest with our authorship: bills, traffic, revenue — [all of the data is available] to our writers,” Tom says. “It was absolutely imperative to us [to do this, because] when communication broke down between DC and LA [with Metblogs], that’s when everything really fell apart.”

6. Focus on Friendraising

Forging partnerships with area businesses can be useful for all local bloggers, but this becomes especially useful and important for multi-author blogs with large audiences: for one thing, large-scale events are always better (and easier to pull off) with a little help from your friends. We Love DC thinks big when it comes to partnering with local businesses. “We’ve done huge things with the Kimpton hotel group,” Tom explained. “For instance, we did a survey last year just looking at the demographics of our readership [and those that completed the survey had a chance to win a free dinner and hotel stay from Kimpton]. We’re getting ready to plan our second birthday party, and we hope to partner with them again. Another great partnership we’ve started has been with the 9:30 Club. We do concert ticket giveaways each week– it’s fantastic.”

There are many more nuggets of wisdom I took away from my conversation with Tom, and I’m sure I’ll share those with you in a future post. In the meantime, do you have other tips for people who run multi-author hyperlocal blogs (or those who are interested in starting one)? Please share your wisdom!

P.S. Local bloggers, don’t forget to register your blog here. It’s quick, simple, and will help drive traffic to your blog.
P.P.S.: If you’d like to be featured in our ‘Bloggers We Love’ series (or you’d like to nominate your favorite local blogger(s) for inclusion), we’d love to hear from you! Simply send an email to esther@outside.in

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16
Jun 10

Bloggers We Love: Adelle McElveen

BLOGGER: Adelle McElveen

FEATURED BLOG(S): Fashionista Lab

TWITTER: @FashionistaLab

FACEBOOK: Fashionista Lab

Full disclosure: I’ve known Adelle McElveen, the woman behind the San Francisco-based blog ‘Fashionista Lab,’ for well over a decade now. In fact, it was actually Adelle who suggested I apply for the open Community Manager position at Outside.in, a job I am now lucky enough to call my own (good call, Adelle!).

Still, those are not the only reasons Adelle is a ‘Blogger We Love.’ What I find most inspiring about Adelle and her blog (besides the drool-worthy fashion photos she posts, obviously!) is that her blog exemplifies the idea that a local blog can take many different forms. By spotlighting her, I hope to diversify our ideas about what a local blog could or should be – and just maybe inspire a person or two out there to join the conversation by launching a ‘local’ blog of their own.

So, without further ado, I give you…

The Top 10 Things I Learned from Fashionista Lab

1. Trust Your Instincts

“I had a personal blog for years – and basically it functioned as a travel blog. Then one day I blogged about tank tops and how much I loved them – and I thought to myself: maybe it’s time I just blogged about fashion, because I realized I had a lot more to to say about fashion. I knew I wanted a different audience, so I started the fashion blog.”

2. Give in to Your Creative Impulse

“One of the biggest benefits of blogging is just starting the blog and acknowledging that creative desire and giving in to it — and then, once you give in to it, it just opens you up to so many other things.”

3. Don’t Sweat the Blog Stuff (‘Cause It’s All Small Stuff)

“There’s always this tension [between work and blogging], because I [blog] for fun, but it’s really what I love — and I’ve networked with a number of other fashion bloggers who do it and do it well and have big audiences… and I want that, too. But then it’s like, OK, they’re students, and they have all this free time – or they work in the fashion industry and it’s part of their job. My job takes up most of my time — but sometimes I feel myself naturally competing and trying to achieve what they’re achieving, and sometimes it gets stressful and I have to realize: OK, this isn’t my job. My job is my job. This is my hobby – I should do it and do it well, but at the same time, I can’t let myself get stressed out about it.”

4. You Don’t Have to Be an SEO Guru to Get Started

“Oh, um… I don’t know how to optimize.”

5. Blog What You Know

“The original Fashionista Lab [was a blog] run by a friend of mine and I when I lived in Tokyo. It was called Fashionista Lab because it was for ideas. We decided: we don’t want to tell you what’s ‘HOT’ or what’s ‘NEW,’ or to compete with that area because it’s already saturated. [Instead, we're] going to tell you our unique perspective on Tokyo fashion: this is what we see, living in Tokyo. I just kept the name because [the blog's purpose is the same] in San Francisco. It’s a lab – it’s for ideas.”

6. You Can Start with a Simple Blog Design or Platform

“I use WordPress.com. I’m slowly building it. Like: I have my own domain now. Eventually, I want to have my own custom WordPress.org blog so I can change themes and add widgets and stuff – those are all things I want to do. I have so many aspirations for the blog – but my time-line is just a lot slower.”

7. You Have to Be Your Own Biggest Fan

“I was featured a month and a half ago on this site called Independent Fashion Bloggers. It’s a really great fashion blogger resource – they did a conference during Fashion Week in New York, for example – and every week they have something called ‘Links à la Mode,’ which is like 10-15 of the best fashion blog posts from the world’s fashion blogger community that past week. I look at their links every week, and I’ve submitted blog posts for consideration like three times, and finally, the fourth time, they chose one of my posts – and that was really exciting.”

8. Shorter = Better

“I volunteered at a benefit fashion show in San Francisco recently – part of it was this silent auction and live auction. The live auction was really exhilarating and really crazy, and I wrote this really long post and I thought it was really engaging, and then one of my friends read it and talked to me about it, and I realized she hadn’t finished it. It was just too long. Short things are better. That was a post I could have easily broken down into two parts.”

9. To Be a Good Blogger, You Have to Be a Good Reader

“Once I started the blog and realized how much I had to say, I really started to pay more attention to other people who were saying things, and seeing what they were doing and where they were going and where they were getting their information – and that was just the beginning [of the evolution of my blog and blogger network].”

10. San Francisco is Home to Unique, Edgy Fashion

“It is really creative. As I was telling a friend in New York: New York women are really chic, especially in Manhattan, but I’ve noticed that San Francisco is a little bit rougher, you know? It’s not as put-together, per se – but there’s just lots of creativity and lots of different outfits that you see. It’s not just ‘hipsters,’ either. It’s temperate all year round, so you can play more with jackets and layering tops and leggings. I never understood the appeal of those open-toe booties, but then I got a pedicure in January and I was like: this is perfect! I can cover my foot and have my toes showing!”

There you have it: you don’t have to only write ‘hard news’ to be a ‘local’ blogger, nor do you have to make your blog into your life’s work (though both of those things are totally awesome things to do!). As it turns out, a local blog can also be comprised of fashion-related musings (some of them locally-oriented, some of them not).

So, would-be ‘local bloggers,’ please know: as far as we’re concerned, blogging more casually doesn’t make the contributions you do make to the local content pool any less valuable than the contributions of a more ‘professional,’ blogger. It’s OK to blog without an agenda.

P. S. Local bloggers, don’t forget to register your blog here. It’s quick, simple, and will help drive traffic to your blog.

P.P. S.: If you’d like to be featured in our ‘Bloggers We Love’ series (or you’d like to nominate your favorite local blogger(s) for inclusion), we’d love to hear from you! Simply send an email to esther@outside.in

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8
Jun 10

Bloggers We Love: Natasha ‘Tasha’ Ball (Part 2 of 2)

BLOGGER: Natasha ‘Tasha’ Ball

FEATURED BLOG(S): Tasha Does Tulsa

TWITTER: @TashaDoesTulsa (Tasha Does Twitter)

FACEBOOK: Tasha Does Facebook

FLICKR: Tasha Does Tulsa on Flickr

TASHA’S TOP TIPS FOR BLOGGERS

Last week we introduced you to another local Blogger We Love, Tasha Ball of Tasha Does Tulsa. This week, we’re bringing you her top tips for local bloggers!

1. FOCUS GROUPS.

“My advice would be: before setting up a blog of any kind, spend a couple of weeks writing, thinking and talking about your blog idea. Talk to people who would care about what you’d be writing about and ask them: ‘what do people want to know’? You can get an idea about what your site should look like that way.”

2. DO YOUR HOMEWORK.

“As I was starting out, I read The Pioneer Woman a lot. Her site is pretty and I admire her, really—the way she’s so lighthearted. If you visit her blog, it’s guaranteed that you’re probably going to smile, at least a little bit. In the middle of a lonely day,  you can go to The Pioneer Woman and get that goofy, funny thing. I’ve enjoyed watching her photography improve and I aspire to that myself. I like to think I’m teaching myself photography, like Ree Drummond. I do a lot of reading of Oklahoma blogs—that’s something I’m passionate about.”

3. LOOKING TO GO PRO? DIVERSIFY, DIVERSIFY, DIVERSIFY.

“I do make some money off of my blog – but it’s just like writing: your money comes from a lot of little different places. Some of my income comes from local ads, some of it comes from internet ads, and some of it comes from freelance blogging projects: for instance, I contribute to a local TV station that has a mom site. When you’re a writer, you very rarely have one income source—that’s something I always remind bloggers of when they start out: they should diversify.

It’s really tough to make it happen any one way—and, as a blogger, you have to straddle the editorial/advertising divide, which are usually separate in traditional media. It’s a full-time job in and of itself to sell ads.”

4. ESTABLISH A ROUTINE.

“I think it’s pretty important to post something every day, or at least to establish a consistent posting schedule so readers can rely on that and know when to check back on your blog.”

5. OFFER INSIDER TIPS.

“If you’re a local blogger, you want your readers to be that guy at the water cooler who knows everything that’s going on in town– especially the underground stuff—because he read it on your blog.”

6. LISTEN TO YOUR READERSHIP (& DON’T FORGET THE ‘BURBS!)

“I use Twitter and Facebook to connect with my audience, but I see a lot of people who don’t use them as an interactive tool but rather for SOAPBOXING, which doesn’t work. Oh my gosh, I don’t think I would have gotten to meet half of the interesting people I’ve met through blogging if it weren’t for Twitter. I love to ask all kinds of questions, like: ‘what’s the best make-out spot in Tulsa?’

(It turns out Woodward Park is a top spot for romance in Tulsa)

I also have a lot of readers in Tulsa’s suburbs [and I'm careful not to neglect them]. I figure if an area is in the metropolitan statistical area, they deserve coverage. There are really cool, unique, independent businesses in the 6-7 surrounding counties.”

7. TRY NEW THINGS.

“I just want to be able to continue to offer readers inside information into what makes this city interesting. And whatever enables me to do that— whether it’s reader submitted content, an events calendar, an exclusive calendar, different types of media such as a podcast or video—I’m looking into all of those things.”

8. GIVE YOUR READERS A TASTE OF THE REAL THING.

“Make your local blog a one-stop shop for your town or city. Tell your readers the best place to eat – just don’t tell me it’s Ruby Tuesday or Red Robin! Give them the night life, a true taste of your city and what makes it special. Write about it and publicize it not just for visitors, but also for locals that live there, too.”

9.  BE PREPARED FOR SKEPTICS & STRIVE TO ENROLL THEM.

“I still get the ‘what is a blog?’ question here in Tulsa. I STILL get that question! Or, ‘What’s Facebook? What’s Twitter?’ People will say ‘I don’t do those things.’ The internet freaks them out. I tell people I run a website and they look at me kinda like I have leprosy or something. I have this challenge to not only tell these people about the technology but I also have to say ‘Did you know that Tulsa is this really cool place and you should let me tell you about it? Oh, and I post 4-5 times a day!” Those two things are kind of tough.

10. VISIT TULSA!

“I do think we’re the greatest city in the world! For instance, in what other city…
- Could you find an art and food scene to make the snooty snoots take notice?
- Find two world-class museums (one of them has the largest collection of Western American Art IN THE WORLD)?
- Find one of the largest collections of Art Deco buildings in the world?
- Visit ‘America’s Favorite Zoo,’ (and hang out with a rhino and his keeper on Rhino Awareness Day)?
- Go to one of the largest BBQs in the state?
- Go to a gunshow and a rodeo IN THE SAME WEEKEND?”

Like we said last week: Tulsa, OK is, well, kind of a big deal — and so is Tasha Ball.

P. S. Local bloggers, don’t forget to register your blog here. It’s quick, simple, and will help drive traffic to your blog.

P.P. S.: If you’d like to be featured in our ‘Bloggers We Love’ series (or you’d like to nominate your favorite local blogger(s) for inclusion), we’d love to hear from you! Simply send an email to esther@outside.in

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3
Jun 10

Bloggers We Love: Natasha ‘Tasha’ Ball (Part 1 of 2)

BLOGGER: Natasha ‘Tasha’ Ball

FEATURED BLOG(S): Tasha Does Tulsa

TWITTER: @TashaDoesTulsa (Tasha Does Twitter)

FACEBOOK: Tasha Does Facebook

FLICKR: Tasha Does Tulsa on Flickr

TASHA DOES TULSA

Natasha Ball thinks Tulsa, OK is, well, kind of a big deal, to use the parlance of our times.

Actually, more accurately, Natasha Ball – or, simply Tasha, as her readers know her – thinks Tulsa, OK is the GREATEST CITY IN THE WORLD!

Tasha in Downtown Tulsa, OK

While that may sound pretty audacious to some of us big city dwellers, after reading Tasha Does Tulsa and having a wonderful telephone conversation with Tasha last week, I can honestly say that I have a newfound desire to visit Tulsa, and I’m confident that when I do, I will have an awesome time (and an amazing tour guide!).

TASHA LOVES TULSA

Seriously, though– I don’t think I’ve spoken to many people who are as enthusiastic and genuine in their love for their town or city as Tasha Ball. As a Tulsa native, her love for the city is contagious, exciting, and completely authentic:

“I’ve lived in Tulsa my whole life, except for when I went away to school and a few months here and there that don’t really count. My family has been here since before Oklahoma was a state, before Tulsa was a city.  It’s this huge thing in my life: there is nowhere else.  I have this huge sense of place.  It’s my whole life.”

Ball says she got her first job fresh out of college, right after she moved back to Tulsa and fell in love with the city all over again. She simply walked into the local news office of the Tulsa Business Journal, handed her resume to the editor and said something to the effect of “hire me, please!”

The editor liked her approach so much that he hired her on the spot (get this: she still freelances for the publication today). One of her beats at the paper was tourism, but because the Tulsa Business Journal is a B2B publication, Ball felt she wasn’t getting to proselytize her love for Tulsa in the way that she wanted:

“There’s something about downtown Tulsa right now that’s just magical. There’s a big time revitalization that’s been underway for a while, and there are always new things going on. It’s really easy if you work downtown every day to get on fire about everything that’s happening and to get really excited about it, which is what happened to me.  I would go home and hear my grandmother talk about how she used to ride the trolley to downtown Tulsa to do her Christmas shopping in the snow – I could see the historic aspects of it coming into play and I wanted to tell EVERYBODY about it, but the paper wasn’t really the right platform.”

TASHA BLOGS TULSA

The right platform, it turns out, would be a blog – which is how Tasha Does Tulsa was born:

“I’d just heard this refrain throughout my whole teenage life: ‘Tulsa is a boring, Mid-western city — Tulsa is Fly-over country — anywhere-but-here,’ – and that always kind of teed me off. I never understood why everyone wanted to leave. I wanted to challenge that refrain. I say: if you say Tulsa is boring then you’re probably not looking very closely at what the city has to offer. A couple of coworkers and I were at a bar downtown one night, trying to think of ways I could talk to people about this passion I have for Tulsa and I thought, wow, this would be funny, I’ll start a blog – let’s call it ‘Tasha Does Tulsa,’ – and then everyone agreed and encouraged me to do it.”

She started slowly, but when she got pregnant with her first child, Ball found the time to get serious about blogging. Today she spends approximately 20 hours per week on blog-related activities.

TASHA KNOWS TULSA

When she’s not blogging, Ball is a full-time mom as well as a freelance writer. She writes regularly for both the Tulsa Business Journal (as their food and entertainment writer), as well as for Oklahoma Magazine (FACT: she landed that gig after meeting the magazine’s publisher at a social media panel where she was speaking on behalf of her blog).

Clearly, Ball’s love for Tulsa is not an unrequited one – not only is she an award-winning blogger and regular freelance writer, but she’s also a weekly staple on KRMG talk radio each Friday morning. Keeping busy is just one of the by-products of being a successful blogger and freelancer, Ball says, adding that meeting interesting Oklahomans and Tulsans is one of the highlights of hyperlocal blogging:

“The people I have met because of blogging—that part has been absolutely incredible. I love getting to know people who are passionate about our city. Since it has improved – I hate to say ‘improved,’ because Tulsa has always been a really cool, weird little place anyway— people want to make it their own by starting new projects and putting their stamp on the city. I’ve gotten to meet a lot of people like that.”

For instance, Ball recently helped to found the Tulsa Blogger Meet-Up, which is in its fourth month. She says they usually invite a speaker, and then she and the rest of Tulsa’s top bloggers meet at an independently-owned Tulsa restaurant to drink beer and talk blogging:

“When you write a local blog, it tends to get you out of the house a lot. Naturally, I normally like to sit at home on my butt, but blogging makes me practice what I preach: getting out and about in Tulsa. I’ve discovered all kinds of really neat, on-the-inside-track things. Things my parents and grandparents didn’t know about – and I get to share it with people. Then someone writes to me and says: ‘I saw something on your blog and I went and tried it – your memories are with me.’ People are taking time to do the things I suggest: that’s pretty huge, and that’s what keeps me blogging. There’s no higher compliment than that for me as a blogger.”

Just another day in the life of a fabulously cosmopolitan, unabashedly Midwestern, enthusiastically hyperlocal Blogger We Love.

Check back next week to read Tasha’s Top Tips for Bloggers!

P. S. Local bloggers, don’t forget to register your blog here. It’s quick, simple, and will help drive traffic to your blog.

P.P. S.: If you’d like to be featured in our ‘Bloggers We Love’ series (or you’d like to nominate your favorite local blogger(s) for inclusion), we’d love to hear from you! Simply send an email to esther@outside.in

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27
May 10

Bloggers We Love: Lee Frank and Rachel Anderson

BLOGGERS: Lee Frank (Managing Editor) & Rachel Anderson (Senior Correspondent)

FEATURED BLOG(S): NachosNY

TWITTER:

@NachosNY

@LeeMFrank

FACEBOOK: NachosNY on Facebook

FLICKR: NachosNY on Flickr

12 Steps To Building a Better Blog

(or a Delicious Plate of Nachos)

Rachel, Esther and Lee at Outside.in

This week we sat down with roommates Lee Frank and Rachel Anderson of the hyperlocal blog NachosNY. We took the liberty of using the knowledge and experience they shared with us to create a 12-step program for building a better blog as if you were building a plate of delicious nachos. Buen provecho!


1. CHIPS : CONTENT

Ultimately, the test of a great plate of nachos comes down to the chips: are the chips high quality (good enough to get noticed and keep people coming back for more)? Are they fresh and plentiful? Do the chips hold up under all the toppings, or do they get soggy? Just as all of these factors matter with chips, they matter with blog content. Are your posts innovative, interesting, compelling? Do you post often enough to keep your blog fresh? These are all questions you should ask yourself as a blogger (and especially as a local blogger). NachosNY, for example, finds that their blogging niche — the quest for the best nachos in New York City — provides them with a deep well (a veritable all-you-can-eat nacho buffet!) of quality story ideas to draw from :

LEE: My favorite spot is El Maguey y La Tuna, it’s on East Houston and Attorney. They have like 8 different kinds of nachos, even nachos with broccoli, which are awesome. They also have a really awesome jalapeno margarita. Nobody else likes it, because it’s a little painful – but that’s why I like it. But we’ve also eaten these bad nachos so you don’t have to go and eat them. New York is NOT known for its Mexican food by any means, but in New York you can still find all kinds of great food all over the place. I know there are places that we haven’t uncovered that that probably have really great nachos that we just haven’t gotten to yet.

RACHEL: After a nacho crawl we’ll stop for a couple of days – but we’ll never be finished.

2. MEAT & BEANS : PASSION

Meat and beans (think ground beef, grilled chicken, black beans or refried pintos) are what make nachos into a meal: the protein packs a real energy punch. The same is true of passion and blogging – passion is what gives bloggers their initial jolt of energy, as well as the fortitude and staying power to keep on bloggin’:

LEE: I love nachos. I used to talk about nachos so much that the girl I was dating at the time made me a ‘I <3 Nachos,’ T-shirt. I wasn’t even in New York yet. I was living in China, and I was blogging there about the city I was in. When I came back I wanted to start another blog because I really enjoyed it – and my friend was telling me how it had to be niche, how I had to find something I knew and liked. Nachos was, like, the first thing I could think of – I love nachos.

RACHEL: Learn to be confident in what you’re doing, whether it’s nachos or a cause or something – you have to be able to talk about it and be proud of what you’re doing.

3. SOUR CREAM : MERCHANDISE & SIGNATURE EVENTS

Sour cream can only make nachos cooler, right? The same goes with signature events and merchandise sold on your blog, particularly if they’re conceived and branded just for your blog and its audience (making some extra money on the side? Super cool, especially if you can spend it on… more nachos!):

LEE: We have the merchandise, we have three T-shirts that we sell. They do pretty well, especially at the events – we’ll do nacho crawls and then we just had the Guactacular, which was completely sold out – 370 people showed up. This year’s Guactacular was our first successful event, money-wise.

4. CHEESE & SALSA : COMMUNITY

Salsa and cheese are the elements on your nachos that really tie the whole nacho experience together. The same can be said of your blog’s readership: nearly every blogger we’ve spoken to has said their blog’s community is what ties the whole blogging experience together for them and gives it meaning. Blog communities are as varied and diverse as types of salsa, but the best of them are always fresh, lively and full of local flavor — though of course there’s also nothing like a blog community that has ripened and matured, like a beautifully aged cheddar:

LEE: We like how it’s a shareable thing: there are so many people we can meet and so many people we can talk to about nachos. I actually really like getting emails from people where they’re like, ‘um, my family, like, really likes nachos that are made with Doritos. Do you know where we can find some of those in New York?’ and at first I’m, like, flinching, because, you know, that sounds gross— but then I try to figure it out. I like getting emails like that, or tweets about things like that.

RACHEL: I want more people to feel more comfortable commenting and being more involved in the process. We’re really interested in seeing what other people have to say and getting formal nacho reviews from other people, or just interacting with others on Twitter, trying to get more of a solid community.

LEE: … You should come eat nachos with us.

5. GUACAMOLE : CORPORATE SPONSORSHIPS

Guacamole: the luscious, buttery dip made from avocados, joy, and a few other ingredients (usually onions, tomatoes, lime juice, salt and perhaps some spices). We think guacamole is mostly joy, though — and the same can be said of corporate sponsorships for your blog and/or blogging-related events. NachosNY was certainly joyful upon securing an amazing corporate sponsorship for this year’s Guactacular:

LEE: There’s a company called Avocados From Mexico. One of the people that was competing [in the Guactacular] works at Ketchum PR, and they represent Avocados From Mexico, and they were really interested in the event, so they approached us and gave us all 720 avocados. Every avocado used in the event was from them. So it really came in handy.

6. CHILI: NEW SKILLS

Chili is a magical dish: you find it all over the culinary map: beans, no beans, meat, no meat, red, white, you name it. You can make chili however you like it, and when you do you may notice that your particular chili recipe is pretty special — kinda like the new skills you’ll learn as a blogger. Not every blogger will learn the same skills — whether you’re mastering HTML, video blogging, podcasting or photography, you’re making your own unique brand of chili, and it will only improve your blog, and ultimately your skill set as an individual. Plus, even if you’re not crazy about chili on your nachos, if you eat ‘em often enough you’ll find that chili can’t always be avoided — just as every blogger will inevitably pick up new skills, whether they were intending to or not:

RACHEL: I have my undergrad in Gender Studies, so it’s kind of not really focused on any sort of career path, but now I work at a women’s non-profit and I do web design and IT and I’m in charge of all of their social media. I’ve been able to kind of tailor my blog experience to my job now.

7. PEPPERS & HOT SAUCE : THE HUMAN CONNECTION

Just as chili peppers and hot sauce add heat to your nachos, human connections made via blogging adventures will add heat to your life and fuel your passion for blogging. In fact, the effect can be life-changing. Real friendships, business contacts, even romantic relationships are forged every day via blogging adventures:

LEE: I met my girlfriend at the last Guactactular, a year ago. The night of the event she was there, and we were closing down the event, and we, like, just made eye contact and it’s been a fairytale ever since.

8. ONIONS : SOCIAL MEDIA

Ah, onions. Some of us almost can’t live without them – they’re in the base of so many cuisines (mirepoix, sofrito – it seems like every holy trinity has ‘em). I won’t go so far as to say that every great dish of nachos must contain onions, but I’ll go out on a limb and say that many of the best nachos wouldn’t be nearly as delicious if they weren’t flavored by onions in some way. Whether they’re found in the salsa, in the seasoning of the meat, or as a simple topping, onions of all types can be found in nachos the world over. The same can be said of social media tools: not all of the best bloggers use them, but most do – and for most, they’re indispensable:

RACHEL: Twitter has been really great for us – we love interacting with readers on Twitter.

LEE: I have a Google Alert that I have for ‘nachos’ that I get every day and I’m like, “oh, that’s a funny tweet to send out.”

9. OLIVES : MOBILE BLOGGING

Not everyone loves olives on their nachos, but those of us that do also know that they’re a pretty great snack in a pinch. You’ll often find them in a martini or as a snack at the bar, plus you can always pack them up for a picnic. They may not be the MOST portable snack, but they’re pretty good — a lot like mobile blogging tools (such as the iPad, cleverly compared to nachos here). Blogging on-the-go isn’t ideal, but for some of us, it’s really useful:

RACHEL: The WordPress iPhone App is actually kind of awesome. I use that now, whenever I eat at a restaurant, I try to do it on the subway on the way home, because you can just do it and save the draft to your iPhone, and then I publish it later.

10. CILANTRO & LETTUCE: CONTROVERSIAL CONTENT

Some of us love cilantro with an undying passion, while for others, cilantro is as repulsive as a mouthful of soap (literally). The same kind of gulf exists between the lettuce/no lettuce schools of thought in the nacho world. That said, it must be pointed out that even if some of your readers may disagree with you vehemently, one sure way to engage your readership is to experiment with controversial content. NachosNY does this annually on St. Patrick’s Day with their Irish Nachos. Sometimes it works and others… not so much:

RACHEL: [Irish Nachos are] supposed to be some sort of potato product, cheese and bacon. The first year was actually thick slices of potato – it wasn’t even fries or anything, you had to eat it with a knife – and it was gouda and bacon and sour cream.

LEE: It was delicious.

RACHEL: And then this year was really kind of gross – it was loaded cheese fries.

LEE: Disgusting.

11. LIME JUICE : INNOVATIVE EVENTS

The acidity of lime juice balances the richness of the cheese, sour cream, meat and other delicious ingredients that give your nachos heft. Think of new, innovative events as the thing that can give your blog that extra squeeze of freshness that it needs from time to time. NachosNY peppers their calendar with events throughout the year, and they’re always trying zesty new things:

RACHEL: July 19, 2010 is actually our first Guactac Boat Cruise. We’re doing a boat cruise through Rocks Off Concert Cruises. We just finalized that last week, so we’re making plans and booking bands for that right now. We’re hoping to put on a great concert and have good food on a fun boat cruise. We’re also going to hopefully do a Salsa Slam competition in September.

12. BACON : BLOG + TUMBLR

Bacon is that little something extra on your nachos that might seem counter-intuitive to some of us, but when we finally give it a try, we realize it’s actually a pretty nice addition (as bacon tends to be). NachosNY‘s is thinking of creating a Tumblr to supplement their already-popular WordPress blog [JULY 2010 UPDATE: Nachos Nation is here!]. The idea sounds overindulgent, but — like bacon on barbacoa nachos — it could turn out to be a welcome topping:

LEE: We like hearing from people, so one of the things I want to start is a Tumblr to go along with the blog that would be more of a nationwide thing so people could send us a picture of the nachos they just ate and what was on it or why they liked it, or whatever. We never wanted to say that we’re the best people to be doing this: everybody can be eating nachos and telling us about it. If more people were talking about it, everybody would find the best ones even quicker.

P.S.: Local bloggers, don’t forget to register your blog here. It’s quick, simple, and will help drive traffic to your blog.

P.P.S.: If you’d like to be featured in our ‘Bloggers We Love’ series (or you’d like to nominate your favorite local blogger(s) for inclusion), we’d love to hear from you! Simply send an email to esther@outside.in

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