Posts Categorized as "Tips & Tricks"

6
Oct 10

Annandale Blogger’s Advice? Stay in School.

Annandale’s Tollhouse Park

Last week I had the pleasure of speaking with Ellie Ashford, who blogs about Annandale, VA, a suburb of Washington, DC. I used to live in Northern Virginia myself, so I know that the area is a huge suburban expanse– however there’s also a diversity of communities that exist within the general ‘NoVA’ umbrella. Annandale is a unique enclave all on it’s own, and its residents are lucky to have a dedicated hyperlocal blogger like Ashford, who’s always looking for new happenings and stories to share with her friends and neighbors.

That said, what I found most compelling about Ashford is her obvious passion and her intense curiosity about the world around her: this is clearly her driving force. So, let’s all take a cue from Ashford and explore some of the ways we can continue learning and becoming even better bloggers.

TIP #1: KEEP REINVENTING YOURSELF

When I first started blogging, I began because my job was winding down and I knew I would be laid off. So I started the blog as a way to make some contacts and learn about blogging and social networking and new media. It’s been great. My background was in education writing, so now that I’m freelancing, a lot of my clients are in education. I’ve gotten a blogging job working as a freelancer on a technology blog, too– blogging has just been really helpful. I’m working on lots of different projects and I’ve met so many people doing it.

TIP #2: TAKE A COURSE ONLINE

I’m always looking for ways to learn new things, like how to promote my blog using Twitter and Facebook. I’m also taking advantage of online courses at Lynda.com– they have all these technology subjects you can learn about. You can explore all the classes for free, and then you pay $25 a month for unlimited access to the classes, which are all on video online. I’ve taken classes on WordPress and also SEO techniques. It’s a great place for people who are new to blogging.

TIP #3: SEE PARTNERSHIPS AS LEARNING OPPORTUNITIES

I’m a part of TBD‘s network, which has been great– they’re starting to offer some free classes to whoever is in their network through an arrangement they have with American University– I’m taking a class this Saturday!

Some of my blog items are also posted on the local WUSA Channel 9 news website. I usually post two or three pieces a week on that site– after I post them on my own blog– to increase visibility for my blog.

Local bloggers should also try to get listed in whatever networks and directories they can find, like Outside.in, it really helps. Ask your local newspaper if they have a blog directory, too. Partnerships help you to keep learning about new technologies, stay current and meet other people.

TIP #4: USE TECH TOOLS TO STAY ON TOP OF TRENDS & STORIES

Fairfax County has all kinds of alerts you can sign-up for through their website – they’re a really good tool for bloggers. Google Alerts have also been really great for getting story ideas.  I find a story idea that way almost every day. Here’s a really good example: I have an alert set up for Annandale, and I just found out there was some kind of cake decorating contest in Oklahoma, and the winner was a guy from Annandale. They have a catering company here, but they don’t even have a store– but they’ve been on all these cake decorating shows on TV. That was one of my favorite interviews.

Oh, and I just got something about 10 minutes ago from the school system, too– one of the National Merit Scholar Finalists is from one of the local high schools. So, I found her name on Facebook and sent her a message asking her to contact me, because I’d like to highlight her.

TIP #5: YOUR COMMUNITY IS YOUR CLASSROOM

I’ve been involved in community affairs all my life, so it come naturally to me. I’m involved with the Fairfax County Superintendent’s Advisory Committee right now, so that helps me get story ideas. I’ll also write about the issues that the Community Association is involved with, and I go to a lot of Chamber of Commerce events. I’ve learned a lot about how local communities work, how local government procedure works.

I’ve also been covering a lot of the Planning Commission’s meetings lately, because they recently approved a new plan to encourage landowners to consolidate small pieces of land to encourage developers to do larger, multi-use developments. Things have been in kind of a slump economically, but as soon as it picks up, there will be a lot of changes here.

TIP #6: LEARN HOW THE PROS DO IT… THEN FOLLOW SUITE

When I started doing this, I went to an event and I said: ‘I want to be at the media table, I’m a blogger,’ — and they let me.  I’ve been a ‘professional journalist’ in my career, I have a degree in journalism. I use the AP Style Guide, which I’m comfortable with, and I try to verify facts. I won’t put out anything that I haven’t confirmed. So, yeah, I treat myself like regular media and that’s how they treat me.

Sure, I’ve had things where people have come in and submitted clarifications and I’ve published them as comments. But I think in the age of the 24-hour news cycle, being online — being able to correct things immediately, as opposed to having to wait for the next printing and burying the correction — that almost improves things.

30
Sep 10

FACT: Adirondack Almanack = Awesome

Did you know that New York State’s Adirondack Park is the size of the state of Vermont?

I didn’t know that, either… until I spent some time reading the Adirondack Almanack and chatting with its founder, freelancer John Warren (as John put it: “The size of the Adirondacks is incredible. In fact, the Adirondack Park is the largest protected area in the contiguous United States. It’s larger than Yellowstone, Yosemite, Glacier, Grand Canyon and Great Smokies combined – and it covers 7 counties and 2 Congressional districts.”).

It turns out that Warren is not only a great local blogger (or, in this case, regional blogger) but he’s also a historian, among other things– so I learned a lot of interesting facts from him. Here are a few of my favorites!

FACT: The Adirondacks are more than just a tourist destination (though they’re that, too).

It’s also a place where people live, year-round. It’s like a microcosm for the country, because there are a lot of issues that are important here that are also national issues: development, the environment, the outdoors. That makes it a unique place and a great location to blog about.

Like any tourist place, the Adirondacks is divided between locals, newcomers and tourists. The newcomers tend to be more environmentally focused. The locals tend to be more interested in hunting and fishing in their backyard. So, the different camps come into contact a lot in terms of development issues.

FACT: Adirondack Almanack was started because Warren felt that local media outlets weren’t covering issues like development well enough.

Development is a big issue here: how do we develop an area that’s supposed to be a park? There are also economic issues involved: the need for industrial and good-paying jobs, for instance. We have traditionally had industries like logging and paper-making here, a lot of forestry products. Mining as well. But those jobs have basically disappeared over the last 50 years, and now ours is a tourist economy. So, affordable housing for locals in a tourist economy is another important issue.

I saw that none of the local papers were covering these important issues. The papers are usually pro-development– to a fault. They’re also usually against the Adirondack Park Agency — it’s been a traditional target for the local media for years. Property rights advocates and local newspapers have really hounded the Adirondack Park Agency for years, as well as the Department of Environmental Conservation. So, we needed another voice in the local conversation [which is why I started the Adirondack Almanack 5 years ago.]

FACT: The Adirondack Almanack is a group effort and a labor of love.

At first [the blog] was really me ranting [about local issues], but over the last 3 years or so it’s really transformed into a regular media outlet. We now have over 20 contributors from all parts of the Adirondack region. They write about different topics, from natural history to outdoor recreation to local politics, commentaries and family events. I write about history. They’re all volunteers I found and approached, and they volunteer for a variety of reasons: some want their voice to be heard, and some want to raise awareness about issues that they care about.

I’ve been really lucky in that I’ve had the ability to gather contributors who are all quality writers. They understand the issues they’re covering in-depth. They really contribute to the community. No one person can do this thing at all – there are over 20 people who make it happen.

FACT: You can also run a locally-oriented site without a small army of volunteers.

New York History is another site I run. I just do it myself – it’s mostly media-release driven. It’s kind of an interesting thing, because it shows how a local site can operate with low energy input. I don’t write all the press releases, I just re-craft the press releases. I edit them, then publish them using no byline, which is what a lot of major media sources do. I think of it as a resource for history, which is important because public history is really suffering. They’re closing historic sites all the time. I’m confident that New York History will help – that it’s going to be an up-and-coming sort of thing.

FACT: Bloggers can add a fresh voice to their local conversations.

We are providing a voice that wasn’t heard before in local media — the voice of the people who support the environment. But it’s not just an environmental blog. We also provide other perspectives: not just from the property rights angle, but also from those who just want to paddle down the river freely, even if it happens to flow through private land.

I also grew up as a hunter and a fisherman, so I understand those issues, too. I remember what it was like to have nothing, not even a movie theater. So, I have a different take on things. We live here in this park, so we have to work here and live here and survive, and we can’t do that without some development. But we’re interested in smart development – it’s the last real wilderness East of the Mississippi, and it’s something that we need to protect. I want to see every town connected by snowmobile trails, but they shouldn’t go through ecologically sensitive areas.

FACT: Your local blog can help you land a book deal (& get other cool gigs).

[Blogging] helps raise recognition of my work, for sure. For instance, the History Press contacted me and asked me to combine some of my essays into a book, which was published last year: Historic Tales from the Adirondack Almanack. So, I got a book deal. I’ve also gotten some research jobs — I do research for documentary films about the Adirondacks. It’s boosted my freelance work, for sure… only now I have less time to do freelance work.

You have to have a bunch of ways to make money [when you live in the Adirondacks]. I work several jobs: I teach media production and new media at Burlington College. I also work at the New York State Writer’s Institute, and I do development work for Maryland Public Television. I also get to go to conferences to speak, to lecture here and there. I recently found out that the Adirondack Mountain Club is going to give me their Communications Award this year. It’s a great honor, because it’s not given out to just anyone.

FACT: Bloggers shouldn’t be afraid to contact local sources for their stories.

Sometimes I’ll contact people who are in the news. In the winter, we had somebody who survived an avalanche. So, I found them on Faceboook and said:

‘Hey, would you mind writing a guest post about your experience’?

No one else did that.  And you know, people are reluctant to talk to the [mainstream] media — but here [was] his opportunity to tell his story in his own words.

FACT: Even if you’re not a “Professional Journalist,” you can still set your own journalistic standards for your blog.

I try to have reasonable journalistic standards on the blog. I teach media, so I know what journalism standards are. We try to present a balanced story – which doesn’t always mean two sides, since there aren’t always two sides of a story. It means we try to have a variety of voices and tell stories that aren’t told. Are we doing straight-up journalistic reporting? No, we’re not. But we try to adhere to good balance, and I think that’s important. We label something as ‘commentary,’ if it’s commentary.

I also believe that in journalism we all have a point of view. There’s no such thing as not having a point of view. Be clear about what your intentions are — it’s this foggy middle ground that just uses deceptive wording to send a message — that’s what really gets me. Every person who writes regularly knows that they can change a word or two and add a little phrase here or there that will change the meaning of a story.

23
Sep 10

Hyperlocal Fun in the Sun, California Style

Photo courtesy L.J. Williamson

“You know, there was all this stuff about ‘hyperlocal is the big wave of the future,’” freelance writer L.J. Williamson says, when I ask her what prompted her to start her own hyperlocal blog, Giga Granada Hills.

“I thought I’d give it a quick try,” she adds, “but it very quickly became more than just a money-making scheme and a career option.”

[Laughter.]

This is where L.J.’s great sense of humor begins to shine through. She clarifies:

It’s been much less than a money-making scheme, actually. In fact, I’m making no money at all. No bloggers are making any money. In the interim, though, I’ve gotten totally hooked on it. I’ve learned more about my town than I ever had before.

So, while she may not be making money, L.J. is having fun with Giga Granada Hills. A lot of fun, in fact – almost as much fun as I had interviewing her for this post (she had me in stitches several times). With that in mind, I thought I’d share with you some of L.J.’s funnest (yes, I know it’s not a real world) ideas for hyperlocal bloggers…

DO FUN STUFF WITH HYPERLOCAL COUPONS

We’ve all seen the success that local deals companies like Groupon and LivingSocial have enjoyed, right? Well, why not think about doing something similar– though seriously scaled-down– for your own blog, as L.J. has done?

When I first started the blog, I walked into a local pizza place I like and I ask them if they wanted to put some coupons on my site. It’s like an ad, and when I go into the pizza place the [owner] says he gets my coupons coming back on a regular basis. [For my part], sometimes they give me $50 and sometimes they just give me a pizza. It helps that they’re one of the best pizza places in town. I feel good about having them as an advertiser. It would put me in an awkward position if I hated their food.

(We should add that L.J. does NOT think ad sales is fun: “I hate going around and selling ads. I did it the first week [after I started the blog], and 99 percent [of the local businesses I approached] said ‘NO.’ Selling is HARD. I don’t dig selling at all!”)

HAVE FUN WITH YOUR BLOGGER POINT-OF-VIEW AND PERSONA

There’s definitely an upside of not making any money: I don’t have to worry that I might lose an advertiser if I say something too sassy. You can get bland anywhere. So, I try to offer something else. Why not be opinionated? I’m not making any money so I might as well be having fun.

LEVERAGE YOUR BLOG TO CREATE FUN CAREER OPPORTUNITIES

I’m a freelance writer, so the blog has helped me a little bit. One of my stories was picked up by L.A. Weekly, and another story I pitched to them and ended up writing for them. I expanded a story that was a local story, about a community sports field [being re-claimed for industrial use by the Metropolitan Water District]. That was my biggest story in terms of being real reportage. Most of the time I’m just dicking around, but that was a real, reported story.

HIGHLIGHT FUN FOLKS IN YOUR COMMUNITY

I do some [more serious] reporting, but I try to balance that with local color. A lot of the stuff I do is mostly about meeting interesting people in the community. Like, we have a milk man. People are usually like, ‘wow, there are still milk men out there?’

I’ve also profiled a local piano teacher, and a lady who was on the Neighborhood Council and thought that all of the money for the council should go to homeless cats and dogs [instead of other initiatives]. There are so many interesting characters in this neighborhood. If we just went person by person, I’d have more stories than I could ever write.

PLAN SOME FUN PARTIES

I did a big event recently. That was really fun. The Neighborhood Council was doing a movie night where they get an inflatable screen and show movies outside. So, I said, ‘can we team this with the Food Truck Fest?’

There’s a big food truck revolution here [in Los Angeles], but a lot of the food trucks don’t even bother to come here. We might as well be on the moon as far as the food trucks are concerned. So, I went and rounded up as many food trucks as I could and it was a smashing success. They were flabbergasted by the response. I asked for donations from the food trucks, too, so I took a portion of that for myself [as an organizing fee] and 50 percent of that is also going to be donated to the local library.

We’re definitely going to do it again – it has the potential to be really fun. Maybe some people think I’m supposed to be reporting about crime, but in my heart I really want to be throwing parties.

CELEBRATE THE FUN THINGS GOING ON IN YOUR COMMUNITY

I did a story about this woman who has a local belly dance troupe, and I found this really great local band that I love. And I would love them even if they weren’t from here. So, yeah, it’s funny because Grenada Hills has this reputation for being really boring – so my mission is to find the coolest stuff that’s going on here and bring it up to the surface.

HAVE FUN WITH THE OPPORTUNITIES AFFORDED TO YOU AS A BLOGGER

You know, it’s nice having a context. If I see someone walking down the street that looks interesting, or a guy on a motorized tricycle with Mylar streamers, I engage them.

Before the blog, I may have felt intensely curious about someone but not talked to them. But now I have a context, an excuse to start random conversations with strangers. I’ll go up to someone and say:

Hey, I wanna write about you on my blog… what’s your story?

13
Sep 10

A Blowhard Blogger Looks at 40: Mike Doyle’s Top Blogging Tips

Mike Doyle

  1. “Don’t be a dick.”
  2. Write. Write some more. Keep it up.
  3. Have the courage to write what you really think or feel.
  4. Be gracious about it when you write something controversial or potentially offensive. Think twice. (See #1).
  5. Your blog is not an island. Be grateful for that fact. Celebrate it.
  6. Fear is not an excuse not to write. Just do it. You’ll learn from the doing of it.
  7. Have a viewpoint. Know what you want to say. You wouldn’t write a press release if you didn’t have any news: the same goes for a blog post.
  8. Go into yourself. Know yourself. Figure out what’s motivating you to start your blog, because that’s what’s going to motivate you to keep writing. Figure out what it is you’re trying to share and why.
  9. Your blogging will impact your professional life. Consider that. If you’re constantly critical, no one is going to be brave enough to hire you.
  10. Your blogging will impact your professional life. Consider that: “I’ve gotten about $40k in work over the past 5 years [that I wouldn't have gotten had I not been blogging].  Blogging has brought me a lot of professional and social connections, some of which have been financially rewarding.”
  11. Give yourself more credit. Give others more credit, too.
  12. Don’t pressure yourself to blog every day.
  13. Get over yourself.
  14. “It’s really important to keep the technology of your blog current. If it still looks like 5 years ago, it makes others wonder about how serious you are about building a community on that blog. There are crappy-looking blogs out there that have incredibly large communities and are very influential, but those are rare. If you’re going to blog, put as much love and care into the design of your blog as you do the content. People want your blog to be a fun place to come.”
  15. You don’t have to hit your readers over the head with a 2×4 in order for them to ‘get it.’
19
Aug 10

Bon Voyage! (Or, Why Taking a Blog Vacay is Awesome)

(This is a guest post from blogger extraordinaire Erica Reitman, who does her hyperlocal blogging at F*cked in Park Slope and her design blogging at the aptly-named Design Blahg. She also serves as the Marketing Director at Squarespace. Erica can be reached via Twitter @effedparkslope or @designblahg.)

So, I took a vacation from my blogs for 2 weeks. This vacation didn’t coincide with a real vacation. I wasn’t sitting on a beach or hiking through a rain forest. In fact, I was mostly sitting on my couch, catching up on TV, meeting friends for dinner and on one particularly delicious night, going to bed at 9:30. Like 9:30 p.m., in bed, lights out. And yes: it was A-M-A-Z-I-N-G.

A blog vacay doesn’t have to mean leaving town. If you’re anything like Erica, it can mean spending some QT catching up on your favorite reality TV, like SYTYCD. It’s YOUR blog vacay: do what you want!

I have two blogs now (FIPS and Design Blahg) and I typically post 2-3 times per day on FIPS and at least once a day on DB. I also have a Twitter account for each and a Facebook page for each. Oh, and a full time job. So needless to say, it takes a lot of friggin’ time to manage this all. Like A LOT. Now, no one held a gun to my head and said: YOU MUST WRITE TWO BLOGS OR ELSE, so I take full responsibility for this insanity. But it *is* insanity and I decided that I needed a mental break from it all, and so my blog vacay was born.

Logistically, it was slightly easier for me to organize the vacation as I’m lucky enough to have other writers on both blogs who help me out. My gameplan was to take the entire two weeks, save two Sunday eves where I had to recap a TV show.

Here’s how the first few days went down:

* day one: I caved and did a blog post
* day two: I took some cell phone pics and sent info on a post to my FIPS editor.
* day three: I came up with a new blog idea

SON. OF. A. B.

Ok, so things didn’t go *exactly* as planned. And it was waaaay harder than I thought it would be to just step off. But also, after the first few days, I did swing into a bit of a groove. And if I’m being really honest, there were even a couple of days toward the end that I didn’t even bother going to FIPS to see what stories were posted (or even IF any stories were posted… and, of course, they were). But it felt really nice to just take a step back and enjoy a different view of my life for a couple of weeks.

In the end, I really loved the time off. I think it was worthwhile for me to clear my head and feel like a normal person, without the pressures of “OMG WHAT AM I GONNA POST TOMORROW” swirling around in my head day and night. Yes it was slightly challenging getting my head back in the game after my vacation was up, but I would do it again in a heartbeat.

So I say bon voyage… take a blog vacay of your own and try it out.

(ED NOTE: To learn more about Erica’s secrets to blogging, check out the Mediabistro class she’ll be teaching this fall in NYC: Intro to Blogging.)

11
Aug 10

The Cream of the Crop: 10 Top Tips & Quips from Bloggers We Love

I’m on vacay, but Bloggers We Love are here for you!

I’m on vacation this week – but that doesn’t mean I’ve forgotten about you guys! That’s right, this week we’ve got the Bloggers We Love clip show post! Please enjoy. We’ll be back to our regularly scheduled programming shortly.

10. Adelle says: “Just Do It.”

One of the biggest benefits of blogging is just starting the blog and acknowledging that creative desire and giving in to it — and then, once you give in to it, it just opens you up to so many other things.

- Blogger We Love Adelle McElveen of Fashionista Lab

9. Jill says: “Start Your Own Meetup.”

In January, we started holding monthly Meetups. We go out into Brooklyn neighborhoods with our cameras and explore them — and invite whoever is interested into the group to come exploring with us. For instance, we went to Gowanus, right after the Gowanus [Canal] was declared a superfund site — more than 35 people walked through Gowanus shooting [photographs]. It was great because I got to meet all these people that I correspond with on the internet.

- Blogger We Love Jill Harrison of For the Love of Brooklyn

8. Tom says: “Focus on Friendraising.”

We’ve done huge things with the Kimpton hotel group. For instance, we did a survey last year just looking at the demographics of our readership [and those that completed the survey had a chance to win a free dinner and hotel stay from Kimpton]. We’re getting ready to plan our second birthday party, and we hope to partner with them again. Another great partnership we’ve started has been with the 9:30 Club. We do concert ticket giveaways each week– it’s fantastic.

- Blogger We Love Tom Bridge of We Love DC, on why partnering with local businesses is a good tactic for local bloggers

7. Caroline says: “Relax.”

Try to write every day — just don’t pressure yourself. I’m able to enjoy [blogging because I don't pressure myself too much]. I used to actually write every day, but then I decided to take the weekends off.

- Blogger We Love Caroline of Caroline on Crack

6. Tasha says: “Diversify, Diversify, Diversify.”

I do make some money off of my blog – but it’s just like writing: your money comes from a lot of little different places. Some of my income comes from local ads, some of it comes from internet ads, and some of it comes from freelance blogging projects: for instance, I contribute to a local TV station that has a mom site. When you’re a writer, you very rarely have one income source—that’s something I always remind bloggers of when they start out: they should diversify. It’s really tough to make it happen any one way—and, as a blogger, you have to straddle the editorial/advertising divide, which are usually separate in traditional media. It’s a full-time job in and of itself to sell ads.

- Blogger We Love Tasha Ball of Tasha Does Tulsa, on generating revenue

5. Lee says: “Blog What You Love.”

I love nachos. I used to talk about nachos so much that the girl I was dating at the time made me a ‘I <3 Nachos,’ T-shirt. I wasn’t even in New York yet. I was living in China, and I was blogging there about the city I was in. When I came back I wanted to start another blog because I really enjoyed it – and my friend was telling me how it had to be niche, how I had to find something I knew and liked. Nachos was, like, the first thing I could think of – I love nachos.

- Blogger We Love Lee Frank of Nachos NY

4. Liz says: “Do Your Own Thing.”

Take your time and go at your own pace. Don’t compare yourself to other blogs. Do your own thing. If you like to use photos, do that. If you want to make videos with your Flip cam, do that. But don’t feel obligated to do things you’re not interested in.

- Blogger We Love Liz Stambaugh of What’s to Eat, Baltimore?

3. Christy says: “Listen to Your Readership.”

One good piece of advice in terms of local blogging relates to the fact that you often have a lot of people trying to do the same thing, and blogs kind of fade in and out. It’s not so much about how many people are doing those things; it’s more about how you’re doing it a little bit differently and a little bit better – that makes it interesting. Try to pay attention to your readers – tailor your feature content to the things people will like. We do pay attention to our page statistics and we pay attention to our Twitter feed and we engage people and we listen. We always strive to be a resource that’s listening to our community instead of just being an outlet that pushes out information.

– Blogger We Love Christy Frink of Nashvillest

2. Michelle says: “Dream Big.”

I’d love to take a sabbatical from my job for a month and work in a restaurant kitchen — or go work on a farm, that’d be great. Haha, yeah, the chefs would probably be like, ‘who let this YAHOO come in and cook in my kitchen?!’ But I’d love to do it.

- Blogger We Love Michelle Venorsky of Cleveland Foodie

1. Steve says: “Don’t Force It.”

Blogs die for the same reason that any project dies. Something gets someone mad or passionate about that subject, and eventually people move on [to other projects].  If someone has a blog that’s passionate for a while, why is that invalid? I wouldn’t want someone to feel obligatory about something they’re not passionate about anymore.

- Blogger We Love Steve Shanafelt of the Spartanburg Spark on how it’s OK to start a blogging project and, when the time is right, move on

P.S. Local bloggers, don’t forget to register your blog here. It’s quick, simple, and will help drive traffic to your blog.
P.P.S.: If you’d like to be featured in our ‘Bloggers We Love’ series (or you’d like to nominate your favorite local blogger(s) for inclusion), we’d love to hear from you! Simply send an email to esther@outside.in

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22
Jul 10

WordPress 3 + WordPress MU + BuddyPress = a Game Changer for Hyperlocal Blogs, says Spartanburg Spark

SparkNew2

(In an expansion of our Bloggers We Love series, the Outside.in blog will now feature occasional guest posts authored by Bloggers We Love. Why? It’s simple, really: these hyperlocal bloggers have knowledge and experience to share, and we’re thrilled to be able to bring more of their insights to our readership. This inaugural guest post comes from Steve Shanafelt, a Blogger We Love and the publisher of the Spartanburg Spark, a hyperlocal community site based in Spartanburg, SC. Steve can be reached at publisher@SpartanburgSpark.com or via Twitter: @TheSpark.)

One of the trickier things about building a community of readers on your blog or website is giving them some reason to stick around after they’ve read your most recent content, listened to your video or watched your latest vlog. For the vast majority of us, the best kind of reader interaction we have to look forward to on our own sites are comments, which are a mixed bag depending on how much of a troll-magnet your website’s niche tends to be.

What most of us don’t have the ability to create is something truly interactive, and something that can build a genuine user community where people actually invest their time, thought and personality into creating content — even personal content — on your site. In fact, if you use social networks to market your site or blog, you’ve probably noticed that your readers are just as likely to talk about your recent posts on Twitter or Facebook status updates than they are your actual site. When you’re trying to build a community — not to mention traffic — that can be infuriating.

But who can blame them? People like being able to express their individuality and connect to other people who share interests, and most blogs and websites simply don’t offer that kind of deep interconnection. After all, Facebook has spent untold tens of millions building their social networking system, and the coding skills needed to create even simple social networking is far beyond the abilities of most bloggers.

Or it was until last month.

That’s when the folks over at Automattic released the latest version of their ever-impressive WordPress blogging software. It’s the third version — WordPress 3, that is, nicknamed “Thelonious” — and it’s by far the smoothest, easiest-to-use version released thus far. The range of features and options is astonishing, even for WordPress, and it might just be the best standalone, open-source blogging platform ever built.

It might also be the start of a complete revolution social networking.

Why? Because of the easy, novice-friendly integration of two WordPress-related projects, WordPress MU and BuddyPress. Respectively, these allow a standard WordPress blog to act like a blog network, and that same blog network to act like a social network. While this integration is far from new — BuddyPress has been around since 2008 — what is new is the lack of technical expertise needed to bring all three elements together.

With a few clicks and some very basic file editing, practically anyone can create their own social network within moments on their own website or blog. Visitors to your site can start their own sub-blogs, create their own user profiles, private message each other, form their own social groups with their own forums and connect with each other in ways that were previously limited to dedicated social networking sites.

You may be saying: “So what? Why is this relevant when there already is a Facebook, a Ning, a MySpace? My little blog will never have that kind of user base, and my users will never create that depth of content.”

Maybe not, and if you run a personal blog where you are the star and there’s little motivation for other people to participate, you’re probably right. But for a project like the one I run, a hyperlocal community site at SpartanburgSpark.com, it’s a complete game changer. We’ve gone from a glorified blog — the lowest level of the media totem pole — to a proper DIY media outlet and local social networking site, all from a simple software upgrade.

And now that the users can talk to each other, they’re actually able to have discussions on our site that would have previously happened on Facebook. Our users can organize — or self-organize, really — in ways that were previously impossible when we were a standard blog. They can talk to each other about things that interest them without having to wait for us to post a relevant blog post about it. They can start their own groups and forums, directly message each other, create elaborate user profiles and do all manner of new and interesting things with each other, all while staying on our site.

We’ve only scratched the surface of what the software is capable of, and our page views and time-on-site stats are steadily rising, with almost no extra effort on our part.

What’s interesting isn’t our specific use of this software — we’re a very small fish in this whopping great internet ocean, and we’re using this technology in a completely off-the-shelf way — it’s that everyone now has the ability to start their media projects on this level. In fact, this will soon become the standard, in the same way that things like user commenting — a cutting-edge technology only a few years ago — is now so much a part of the culture that it seems weird when a blog or website doesn’t provide it.

Thanks to WordPress 3, fully enabled social networking will soon be the new starting point for every blogger, every website and every online media project. And as social networks in general start to become more interconnected thanks to better APIs, the ability to bring new members into our own website network is growing daily. To put it another way, WordPress 3 has started a trend where Facebook isn’t siphoning off your users and pageviews, but rather where your network can be a vital part of your users’ online social experience.

When everyone can — just by deciding to click a few options — start out with their own micro version of Facebook stitched into their website or blog, it fundamentally changes what it means to be a website or a blog. It’s a sea change for internet culture, and it’s definitely something to be aware of, to plan for, and to incorporate into your online strategy.

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15
Jul 10

Caroline’s Secrets of the Blogging Lifestyle (aka Bloggers We Love: Caroline on Crack)

BLOGGER: Caroline

FEATURED BLOG(S): Caroline on Crack

TWITTER: @CarolineOnCrack

FACEBOOK: Caroline on Crackheads

FLICKR: Caroline on Crack

YOUTUBE: Caroline on Crack

SERIOUS EATS: Caroline on Crack

FOOD BUZZ: Caroline on Crack

This week our ‘Bloggers We Love,’ series took us (via telephone) to fabulous, sunny Los Angeles, CA, where we spoke to the energetic and LA-savvy blogger Caroline of CarolineOnCrack.com.

A northern California transplant, Caroline is a lifestyle blogger who writes about food, cocktails and fun in and around LA. Having read her blog with some regularity, I was already impressed with her style, but after speaking with her, I was especially taken with her easy-going energy and affable nature. Her personality and blog embody what I imagine Californians to be: relaxed yet energetic, casual yet on-trend.

My conversation with Caroline got me thinking not only about lifestyle blogging but also the blogging lifestyle: is there something unique about lifestyle blogging that enables a blogger to keep it up over the long-term? Or, is there something special about Caroline’s lifestyle that that gives her staying power? What does it mean to really live the ‘blogging lifestyle’ day in and day out? Put simply: what is it that has enabled Caroline to blog nearly every day for five years and counting?

I’ve decided to investigate that question and answer it with some of the secrets of the blogging lifestyle that I learned from Caroline…

CAROLINE SAYS: SEEK THE BLOG/LIFE BALANCE

While Caroline writes about her daily adventures, she’s careful to maintain some modicum of privacy for herself. As a reader, you appreciate this: you feel like you know Caroline, but she doesn’t cross over into TMI territory like some bloggers. She certainly doesn’t make you feel like a voyeur.

“When I first started, I didn’t want everyone to know who I was: I have a day job, and I wanted to keep the blog separate,” Caroline says. “So, I would purposefully leave myself out of my posts. But then [I wrote a few posts of a more personal nature] and I let a little of myself in – and it seemed like people really responded to that.”

It’s a difficult balance to strike – being completely authentic and personable without being overly intimate – and Caroline nails it with remarkable skill and aplomb.

Striking such a balance could be useful for a blogger who’s in it for the long haul.  It allows the blogger to focus on their subject matter, without allowing their personality and personal life to overpower the piece. The post’s tone becomes relatable to a wider variety of readers, potentially garnering a larger audience for the blog.

Moreover, when a blogger keeps aspects of her identity somewhat cloaked, she can be candid about other aspects of her life. For instance, Caroline publishes her calendar of public social events (though personal evenings are marked on the calendar as “busy”). This doesn’t cause the uncomfortable, invasive encounters that one would predict. In fact, when she participates in these events, readers actually prefer to respect her privacy. She once judged a mixology contest and brought a friend along. Fans recognized the friend from photos on Caroline’s blog and asked her to tell Caroline that they’re huge fans but then shied away from meeting Caroline themselves. It’s almost as if fans don’t want to actually know who’s behind the voice they know and love.

CAROLINE SAYS: ‘RELAX’

“Try to write every day – just don’t pressure yourself,” Caroline advises. “I’m able to enjoy [blogging because I don’t pressure myself too much]. I used to actually write every day, but then I decided to take the weekends off.”

Caroline says she still feels strangely guilty if she misses a weekday post  – “It’s like I didn’t shower, or like I’m letting somebody down,” – but she doesn’t ruminate on that feeling:

“I try not to think about [my plans for the blog], because if I do I’ll psych myself out. I think that’s why I’ve been able to keep myself going [because I try not to take everything so seriously].”

“Sometimes I do keep an editorial calendar—especially if I get press release sent to me about an event that’s well into the future,” Caroline says. “I also have a to-do list of posts I want to write, like events that I went to and still need to blog about.”

So, it’s not all laissez-faire. It is useful to maintain some degree of regularity in your blogging. Living the blogging lifestyle means exactly that: integrating blogging into your lifestyle.

CAROLINE SAYS: HAVE A COCKTAIL!

'Birds & Bees,' with cherries, courtesy of Caroline on Crack

'Birds & Bees,' with cherries, photo courtesy of Caroline on Crack

The final secret to living the blogging lifestyle a la Caroline on Crack? Cocktails!

Caroline on Crack has come to be known as a go-to source for information about cocktails and mixology, even though Caroline wasn’t a passionate cocktail lover when she started the blog. It’s a love that’s evolved organically.

“I’m not a cocktail or spirit expert, I just enjoy it. I’ve learned a lot and I’d totally love to go to bartending school,” Caroline says.

The lesson? Be open to the ways your own interests may evolve and what that might mean for the evolution of your blog. And don’t forget to take the time to kick back and enjoy yourself with a well-deserved beverage of your choice. Try a Pegu Club with Bols Genever instead of gin – one of Caroline’s favorites.

P.S. Local bloggers, don’t forget to register your blog here. It’s quick, simple, and will help drive traffic to your blog.
P.P.S.: If you’d like to be featured in our ‘Bloggers We Love’ series (or you’d like to nominate your favorite local blogger(s) for inclusion), we’d love to hear from you! Simply send an email to esther@outside.in

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12
Jul 10

6 Best Practices for Multi-Author Hyperlocal Blogs (aka Bloggers We Love: Tom Bridge of WeLoveDC.com)

BLOGGER: Tom Bridge (& others)

FEATURED BLOG(S): We Love DC

TWITTER: @WeLoveDC

FACEBOOK: We Love DC

FLICKR: We Love DC

Since July is when we commemorate our nation’s independence, it seemed fitting to profile Tom Bridge, one of the founders of We Love DC, which covers life, liberty and the pursuit of happiness in our nation’s capital. A multi-author blog founded on July 4, 2008 by a group of disgruntled Metbloggers, We Love DC was purposefully launched on that auspicious date. Bridge and his partners specifically chose Independence Day to turn in their resignations to Metblogs — declaring their own independence, as it were — and strike out on their own.

After about an hour-long phone call with Tom, I came away from our conversation feeling impressed and inspired by the professionalism and dedication of the entire We Love DC team. They have a clear creative vision and they’ve been giving life to that vision day in and day out for the past two years (… except for the weekends, when they take a break!). So, what’s that vision, exactly? While Tom never came out with an official mission statement, I think We Love DC celebrates not only the District of Columbia and its residents, but also the uniqueness and sovereignty of its individual contributors within a collaborative group project (much like the United States, perhaps?).

Having said that, I got to thinking about the challenges and opportunities presented by running a multi-author local blog, and I realized that Tom and his team at We Love DC have a lot to teach us about how to do it well.

1. Build an A+ Team of Rockstar Individuals

We Love DC currently has 24 contributors, each of them selected because they have their own unique editorial point of view and area of expertise. “We want people who are really passionate,” Tom explains. “Foodies, Nats fans, Caps fans – [as a writer], your voice and your obsession put together make an audience. [We Love DC] is home to many voices and many different obsessions, and together they cover all the things we love about this region.”

Not only will your blog benefit from this approach, but your contributors will love you for it and repay you with loyalty and quality content. Big things happen for We Love DC‘s awesome contributors: take their music writer, Michael Darpino, for instance – he got to cover the 9:30 Club’s 30th anniversary concert and received a personal thank-you email from Henry Rollins as a result. Or Jen Larson, who writes the ‘We Love Drinks’ column: she’s started judging serious mixology contests alongside high-level local celebrities and cocktail experts.

2. Keep an Editorial Calendar

I know, I know. Previously I’ve said that keeping and editorial calendar isn’t necessary in order to run a kick-ass hyperlocal blog. I still stand by that statement: you may not need an editorial calendar if you’re blogging solo (or if your partner is your roommate, as is the case with Christy and Morgan, the gals behind Nashvillest). Still, I’ll add a caveat for multi-author blogs with teams numbering in the double digits. In cases like this, organization becomes paramount, and an editorial calendar is a great way to stay on track and preserve your leadership team’s peace of mind. Tom says his team runs their editorial calendar through Basecamp. They also maintain an email list that they use to brainstorm re: story ideas, some of which eventually make it onto the editorial calendar (it also serves as a way for contributors to stay connected to one another, since they’ve all got day jobs).

3. If You Like It, Put a Ring On It

Wait, what was that, Beyonce? OK, I’m not saying you should marry your blog or its contributors, but if you’re serious about making it work, you should definitely consider making it official and seeking incorporation of some form. We Love DC is a Virginia-based LLC because they found that to be the simplest process in terms of the options in their area. I’ll leave the pre-nup discussion for another post (sorry, Kanye).

4. $hare the Wealth

It’s a great idea to offer a profit-sharing plan to your contributors (BTW: I’m no lawyer (sorry, Dad!), but if you plan do to this, it seems smart to make sure you’ve covered #3 first). We Love DC takes profit-sharing to the next level by offering contributors not only a portion of the blog’s proceeds, but also a path to ownership: 7 of the blog’s 24 contributors own a stake in the company. “You should have a path to ownership when you’re part of the staff — we’ve extended ownership to 2 authors [who have been with us for a long time],” Tom says, adding that “you shouldn’t have to work your ass off just to pay somebody else’s bills.”

5. Be Open & Honest with Contributors

From the very beginning, Tom and his co-founders wanted to make sure they were treating their contributors with respect. “We strive to be open and honest with our authorship: bills, traffic, revenue — [all of the data is available] to our writers,” Tom says. “It was absolutely imperative to us [to do this, because] when communication broke down between DC and LA [with Metblogs], that’s when everything really fell apart.”

6. Focus on Friendraising

Forging partnerships with area businesses can be useful for all local bloggers, but this becomes especially useful and important for multi-author blogs with large audiences: for one thing, large-scale events are always better (and easier to pull off) with a little help from your friends. We Love DC thinks big when it comes to partnering with local businesses. “We’ve done huge things with the Kimpton hotel group,” Tom explained. “For instance, we did a survey last year just looking at the demographics of our readership [and those that completed the survey had a chance to win a free dinner and hotel stay from Kimpton]. We’re getting ready to plan our second birthday party, and we hope to partner with them again. Another great partnership we’ve started has been with the 9:30 Club. We do concert ticket giveaways each week– it’s fantastic.”

There are many more nuggets of wisdom I took away from my conversation with Tom, and I’m sure I’ll share those with you in a future post. In the meantime, do you have other tips for people who run multi-author hyperlocal blogs (or those who are interested in starting one)? Please share your wisdom!

P.S. Local bloggers, don’t forget to register your blog here. It’s quick, simple, and will help drive traffic to your blog.
P.P.S.: If you’d like to be featured in our ‘Bloggers We Love’ series (or you’d like to nominate your favorite local blogger(s) for inclusion), we’d love to hear from you! Simply send an email to esther@outside.in

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1
Jul 10

Bloggers We Love: Your Stories Are LIVE on CNN.com!

As you may know, on April 20th, Outside.in shipped the first phase of our collaboration with CNN and began providing the local headlines on CNN.com. Then, on June 24, we started powering a local news module on CNN’s U.S. News page, and the results have been solid from there as well. In the first few weeks of looking at our implementations across CNN’s website, I’ve noticed some great visibility of ‘Bloggers We Love’ – blog stories are showing up on CNN.com (and CNN.com/US) from cities and towns all over the country, and it’s pretty awesome.

If you’ve registered with Outside.in and you haven’t yet seen your stories appearing on CNN.com (or Outside.in, for that matter), there are a couple things you can do to help your posts appear (but keep in mind CNN always has the last word on which headlines show up on their site):

  • FULL TEXT RSS: Be sure you are publishing a full-text RSS feed.
  • LOCATION, LOCATION, LOCATION: Be sure to mention plenty of geo information in your posts.
  • FRESH IS BEST: Post often, because the stories on CNN are the most recent stories in our ecosystem, and bloggers share that ecosystem with mainstream media sources, who tend to publish quite often. To make sure your content shows up, you’ve got to make sure it’s current.
  • We’re happy to see so many bloggers getting the spotlight they deserve. Here are a few examples I spotted on CNN.com on a recent morning:

    Here’s an example from CNN’s U.S. News page as well:


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