Posts Categorized as "Events"

23
Feb 11

Outside.in CEO Mark Josephson to Speak at MITEF Hyperlocal News Panel

Posted by Esther Brown in Events / General / News — View Comments

Tomorrow evening, the MIT Enterprise Forum of NYC will present a panel entitled ‘Hyperlocal News: A New World of Journalism, Sustainable Business Models, and the $30B Local Ad Market.’

Hosted and sponsored by The New York Times, the panel is being moderated by Beacon Trust’s Stephen J. Balog and boasts a strong line-up of speakers:

According to the MITEF, the panel aims to address the ever-changing business of journalism and media via the lens of hyperlocal news:

With the steep decline in advertising revenue for hard copy newspapers and increase in expenses, the world of journalism is undergoing massive changes in short order including the advent and surge in hyperlocal news. As everyone from the largest of media companies to independent local hyperlocal news sites seek to capitalize on the $30B local advertising market, which hyperlocal business models are succeeding and why? How will hyperlocal news change the world of journalism?

The issues MITEF hopes to address include:

  • Why Hyperlocal News is poised to become a major business very soon.
  • The changing journalism business model. How we got where we are and what does the future hold what kinds of companies will be winners, what business models, incumbents versus upstarts.
  • How technological advances have caused profound changes in the world of journalism and what the future of technology might hold for the profession of journalism, including mobile devices/iPad and including economy of scale in content and ad sales fueled by technology.
  • How will the changing world of journalism impact advertising and marketing for businesses throughout the country and the world?
  • How will recent and developing transactions affect this space (such as Groupon’s $6B offer from Google, rejected)?

The schedule for the evening is as follows:

5:30pm – 6:00pm: Reception
6:00pm – 7:30pm: Panel Discussion
7:30pm – 8:30pm: Networking

The event will take place at The New York Times building at 620 Eighth Avenue. For more information or to register, please visit the MITEF website. We hope to see you there!

14
Feb 11

Outside.in CEO and CRO Talk Hyperlocal Partnerships and Advertising Strategy with Gordon Borrell [VIDEO]

Posted by Esther Brown in Events / General / Industry Notes & Commentary — View Comments

Gordon Borrell (of Borrell Associates) stopped by our offices recently to chat with our CEO, Mark Josephson, as well as our CRO, Rob DelaCruz.

If you’re interested in the future of hyperlocal — and, since you’re reading this, we’ll venture you are — you’ll want to hear Mark and Rob’s insights into the local advertising market. Significant growth in local online ad dollars is on the way and Outside.in is poised to help our partners take advantage of this fact. Watch the videos posted by Borrell Associates for more details:

P.S. Mark will be speaking on ‘The New Hyperlocal Mavericks,’ at Borrell’s Local Online Advertising Conference on Friday, March 4, alongside other hyperlocal trailblazers (including Rick Blair from Examiner and Warren Webster from Patch). It should be a lively discussion, so be sure to register if you haven’t already. Don’t worry, we’ll remind you again as the conference approaches.

27
Jan 11

On Outside.in and other ‘Good Ideas’

Posted by Esther Brown in Events / General / Industry Notes & Commentary / News — View Comments

A few Fridays ago, Steven Johnson came back home from a long book tour and a string of speaking engagements, so we thought we’d order a few pizzas and get caught up. Steven gave us the lowdown on his latest book, ‘Where Good Ideas Come From: The Natural History of Innovation,’ which, of course, led him to talk about another ‘good idea,’ — the founding of Outside.in.

When Steven gets going, it gets interesting fast, so I took a video of the conversation. It may be a shaky iPhone video, but I’m confident that if you watch all 5 parts, you’ll be really happy that you did. You might even be inspired to innovate in your own life and work (I know I was).

Just another day at Outside.in’s HQ. You might say it’s where good ideas come from :)

So, without further ado: Steven Johnson, ladies and gentlemen! Pull up a chair, grab a slice of pizza and enjoy…

25
Jan 11

Learn About the Outside.in API at Philadelphia’s Startup Weekend

Posted by lauren in Events — View Comments

This weekend I’m heading to Philly to check out the Philadelphia Startup Weekend and tell the hackers congregated there all about the Outside.in Hyperlocal News API—including the new features from our latest release.

The sold-out 54-hour event aims to bring developers, designers, and business people together to work on commercially viable applications. After presentations from Hunch, Twilio, and yours truly, attendees will break into groups and work on projects to be presented this Sunday.

I can’t wait to see the prototypes that emerge from this weekend! See you soon, Philly.

7
Dec 10

Where Do Good Ideas Come From? Find Out as Outside.in’s Steven Johnson Keynotes ILM: 10

Posted by Esther Brown in Announcements / Events / General / News — View Comments

As we mentioned yesterday, Outside.in has a strong presence at BIA/Kelsey’s Interactive Local Media conference this year, culminating with the event’s final keynote address, which will be delivered by Steven Johnson, our Co-Founder and Chairman. If you’ve ever heard Steven speak, you know that, as BIA/Kelsey so aptly put it, “attendees of Interactive Local Media 2010 are in for a real-treat.”

Steven will take the stage at 8:45 A.M. on Thursday, December 9 and will be talking about where good ideas come from (for instance in the interactive local media space, which he knows well). As the conference agenda further explains:

Steven Johnson, the urban scholar, bestselling author (and cofounder and chairman of Outside.in) has identified seven key patterns behind genuine innovation, and traces them across time and disciplines. A brilliant speaker, Johnson applies the seven patterns for “good ideas” to his intimate and hard-earned knowledge of interactive local media. His presentation, which is followed by a book signing, will surely be a highlight of ILM:10 and will include many valuable takeaways.

We simply couldn’t have said it better ourselves. Hope to see you out in Santa Clara!

About ILM:10

Interactive Local Media 2010 (ILM:10) is BIA/Kelsey’s annual conference devoted to digital media with a local focus. This event features the true innovators of interactive local media and marketing, encompassing directories, search, mobile, social and direct marketing. For more information, please visit the conference’s official site.

6
Dec 10

Outside.in CEO Mark Josephson to Speak About ‘The New Local News,’ at ILM: 10

Posted by Esther Brown in Announcements / Events / News — View Comments

Local media leaders will gather in Santa Clara, CA this week to take part in BIA/Kelsey’s annual conference on Interactive Local Media. Outside.in will have a strong presence at the conference, beginning with our CEO, Mark Josephson, who’ll be participating in a 9:15 A.M. panel on Day 2 of the conference (Wednesday, December 8th) entitled “The New Local News.”

According to BIA/Kelsey,  “the shift to the Internet and mobile is perhaps most apparent in the presentation and aggregation of news.” As an aggregator with a unique approach to the hyperlocal space, we couldn’t agree more. We believe the future of news is a bright one.

Like the other companies on the panel, Outside.in is definitely “vying to turn news into a commerce driver for the next generation and beyond,” as BIA/Kelsey puts it. Of course, Mark will share how Outside.in is making this a reality.

Mark will be sharing the stage with three other players in the hyperlocal space: Satbir Khanuja (President and CEO, Datasphere Technologies), Darian Shirazi (Founder and CEO, Fwix) and Warren Webster (President, Patch). It should be a great conversation, so we truly hope you’ll be there.

PS. Pay us another visit tomorrow for more details on Outside.in’s presence at ILM:10!

About ILM:10

Interactive Local Media 2010 (ILM:10) is BIA/Kelsey’s annual conference devoted to digital media with a local focus. This event features the true innovators of interactive local media and marketing, encompassing directories, search, mobile, social and direct marketing. For more information, please visit the conference’s official site.

30
Nov 10

Outside.in CEO Mark Josephson to Speak at Business Insider’s IGNITION Conference

Posted by Esther Brown in Announcements / Events / General / News — View Comments

Our CEO, Mark Josephson, will be speaking at Business Insider’s first annual IGNITION Conference this Thursday, December 2, at the Time Warner Center in New York City. The conference centers on ‘the Future of Media,’ and will “celebrate and explore the amazing new companies and business models that are taking advantage of this vast new digital opportunity.”

The panel, entitled ‘THE NEW EDITORIAL: Who Do You Want Telling You What to Read? Friends, Algorithms, or… Editors?’ will take place at 1:35 P.M. and will also feature John Borthwick (CEO of Betaworks), Garrett Camp (CEO of StumbleUpon) and Patrick Keane (former CEO of Associated Content). The panel will be moderated by Rachel Sklar, Mediaite’s Editor-at-Large.

According to Business Insider, “the Web has evolved from portals, to search, to social sharing, and back.” With that in mind, this panel will explore the following questions:

• What’s the value of unexpected discovery in a friend’s Twitter feed, vs. finding exactly what you want on Google?
• How much curation do consumers want around their content?

Outside.in has plenty of experience both with algorithmic and human curation, so Mark will have plenty of useful insights to share at the panel – we hope you can make it!

The full agenda for the conference can be found here. The hashtag for the event is #Ignition2010.

15
Nov 10

Outside.in Co-Founder & Bestselling Author, Steven Berlin Johnson, to Speak at Web 2.0 Summit TODAY

Posted by Esther Brown in Announcements / Events / News — View Comments

Steven Berlin Johnson, one of our founders and a bestselling author, will be speaking at the Web 2.0 Summit today. He’ll be discussing ‘Where Good Ideas Come From,’ and other ideas from his newest book, Where Good Ideas Come From: The Natural History of Innovation. The talk will take place at 3:55 P.M. in the Grand Ballroom at The Palace Hotel in San Francisco.

If you’re not attending the conference, you can watch the whole thing on LiveStream or check out Steven’s Ted talk on the subject:

Of course, you can always pick-up your own copy of the book, or follow Steven on Twitter, where a great conversation has started using the #goodideas hashtag.

3
Nov 10

Outside.in Co-Founder & Bestselling Author, Steven Berlin Johnson, to Keynote AdTech New York

Posted by Esther Brown in Announcements / Events / General / News — View Comments

As we mentioned yesterday, Steven Berlin Johnson, one of our founders and a bestselling author, will be giving the keynote at AdTech New York tomorrow at 9:00 A.M. In his keynote, Steven will be talking about ‘Where Good Ideas Come From: The Patterns of Innovation in a Networked World.’ As the AdTech website explains:

Drawing on insights from his acclaimed new book, Where Good Ideas Come From, bestselling author Steven Johnson will discuss the power of new technology platforms that are changing the rules of advertising, from location-based technologies to social networks, and explain how you can use those platforms to create innovative new products, services and work environments. From the individual level to large-scale corporations, Johnson will show how entities of all sizes can create environments where we can have, recognize and share good ideas.

If you’ve ever heard Steven speak or read one of his books, you know that the folks at AdTech New York are in for a treat. I think it’s safe to say that this keynote will be one of the highlights of the conference. Here’s the trailer for the book, in case you’d like a preview:

Lucky for the rest of us at Outside.in, Steven will be giving us our own private ‘Where Good Ideas Come From,’ keynote over lunch soon. Jealous? Don’t be! Just be sure to make it to AdTech bright and early tomorrow, or pick-up your very own copy of Where Good Ideas Come From: The Natural History of Innovation.

18
Oct 10

Outside.in Sr. Product Manager Lauren Sperber to Speak at Mashery’s Business of API Conference 10/19 in NYC

Posted by Esther Brown in Announcements / Development & Features / Events — View Comments

Tomorrow at 1:00 P.M. EST, Outside.in Sr. Product Manager Lauren Sperber will speak at The Business of APIs Conference, sponsored by Mashery. The conference will be held at SunWest Studio, located at 450 West 31st Street here in New York City.

Lauren will be talking about our API as a case study for  how APIs can power relationships between large and small companies (take Outside.in and CNN, for example). Though we’re probably a bit biased, we think that sounds really interesting, and we can’t wait to hear Lauren’s take on things.

The rest of the speakers at the conference sound similarly compelling:

Interested in attending? Tickets are still available through the conference site. The conference will be followed by a cocktail hour at 6 P.M. and sounds like an incredibly interesting event for developers and others interested in the business of APIs.

Lauren Sperber, Sr. Product Manager, Outside.In


As Outside.in’s first product manager, Lauren introduced order and documentation to the company’s small, scrappy development team. She moved on to head up product management of Outside.in’s hyperlocal search and syndication platform, including the newly released API, which enables developers to access local news in any U.S. state, city, ZIP code, or neighborhood. Before Outside.in, Lauren worked in product development and marketing in the education and non-profit sectors. She studied literature at Georgetown University and NYU, where she wrote her MA thesis on how search engines construct the authoritativeness of online text.

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