Posts Categorized as "Announcements"

7
Dec 10

Where Do Good Ideas Come From? Find Out as Outside.in’s Steven Johnson Keynotes ILM: 10

Posted by Esther Brown in Announcements / Events / General / News — View Comments

As we mentioned yesterday, Outside.in has a strong presence at BIA/Kelsey’s Interactive Local Media conference this year, culminating with the event’s final keynote address, which will be delivered by Steven Johnson, our Co-Founder and Chairman. If you’ve ever heard Steven speak, you know that, as BIA/Kelsey so aptly put it, “attendees of Interactive Local Media 2010 are in for a real-treat.”

Steven will take the stage at 8:45 A.M. on Thursday, December 9 and will be talking about where good ideas come from (for instance in the interactive local media space, which he knows well). As the conference agenda further explains:

Steven Johnson, the urban scholar, bestselling author (and cofounder and chairman of Outside.in) has identified seven key patterns behind genuine innovation, and traces them across time and disciplines. A brilliant speaker, Johnson applies the seven patterns for “good ideas” to his intimate and hard-earned knowledge of interactive local media. His presentation, which is followed by a book signing, will surely be a highlight of ILM:10 and will include many valuable takeaways.

We simply couldn’t have said it better ourselves. Hope to see you out in Santa Clara!

About ILM:10

Interactive Local Media 2010 (ILM:10) is BIA/Kelsey’s annual conference devoted to digital media with a local focus. This event features the true innovators of interactive local media and marketing, encompassing directories, search, mobile, social and direct marketing. For more information, please visit the conference’s official site.

6
Dec 10

Outside.in CEO Mark Josephson to Speak About ‘The New Local News,’ at ILM: 10

Posted by Esther Brown in Announcements / Events / News — View Comments

Local media leaders will gather in Santa Clara, CA this week to take part in BIA/Kelsey’s annual conference on Interactive Local Media. Outside.in will have a strong presence at the conference, beginning with our CEO, Mark Josephson, who’ll be participating in a 9:15 A.M. panel on Day 2 of the conference (Wednesday, December 8th) entitled “The New Local News.”

According to BIA/Kelsey,  “the shift to the Internet and mobile is perhaps most apparent in the presentation and aggregation of news.” As an aggregator with a unique approach to the hyperlocal space, we couldn’t agree more. We believe the future of news is a bright one.

Like the other companies on the panel, Outside.in is definitely “vying to turn news into a commerce driver for the next generation and beyond,” as BIA/Kelsey puts it. Of course, Mark will share how Outside.in is making this a reality.

Mark will be sharing the stage with three other players in the hyperlocal space: Satbir Khanuja (President and CEO, Datasphere Technologies), Darian Shirazi (Founder and CEO, Fwix) and Warren Webster (President, Patch). It should be a great conversation, so we truly hope you’ll be there.

PS. Pay us another visit tomorrow for more details on Outside.in’s presence at ILM:10!

About ILM:10

Interactive Local Media 2010 (ILM:10) is BIA/Kelsey’s annual conference devoted to digital media with a local focus. This event features the true innovators of interactive local media and marketing, encompassing directories, search, mobile, social and direct marketing. For more information, please visit the conference’s official site.

30
Nov 10

Outside.in CEO Mark Josephson to Speak at Business Insider’s IGNITION Conference

Posted by Esther Brown in Announcements / Events / General / News — View Comments

Our CEO, Mark Josephson, will be speaking at Business Insider’s first annual IGNITION Conference this Thursday, December 2, at the Time Warner Center in New York City. The conference centers on ‘the Future of Media,’ and will “celebrate and explore the amazing new companies and business models that are taking advantage of this vast new digital opportunity.”

The panel, entitled ‘THE NEW EDITORIAL: Who Do You Want Telling You What to Read? Friends, Algorithms, or… Editors?’ will take place at 1:35 P.M. and will also feature John Borthwick (CEO of Betaworks), Garrett Camp (CEO of StumbleUpon) and Patrick Keane (former CEO of Associated Content). The panel will be moderated by Rachel Sklar, Mediaite’s Editor-at-Large.

According to Business Insider, “the Web has evolved from portals, to search, to social sharing, and back.” With that in mind, this panel will explore the following questions:

• What’s the value of unexpected discovery in a friend’s Twitter feed, vs. finding exactly what you want on Google?
• How much curation do consumers want around their content?

Outside.in has plenty of experience both with algorithmic and human curation, so Mark will have plenty of useful insights to share at the panel – we hope you can make it!

The full agenda for the conference can be found here. The hashtag for the event is #Ignition2010.

16
Nov 10

Outside.In Partners with CityGrid Media and Pilots Its Ads by CityGrid Offering

Posted by Robert DelaCruz in Announcements / News — View Comments

Our publishers rely on us to deliver locally relevant advertisers, and great things are in the pipeline on the advertising front.  I’m extremely pleased that we are now integrating targeted advertising from CityGrid Media into the neighborhood news pages across our Network. We’ve started with pilot tests of new CityGrid® ad products on our sites in key, select markets, and the creatives and relevancy are fantastic thus far.

CityGrid Media is one of the clear leaders in the local advertising and content space. Their network, CityGrid®, is the largest local content and advertising network. CityGrid® aggregates more than 800K paying advertisers from many search sites including DexKnows.com and others, and reaches over 140M unique users across hundreds of web and mobile partners including Ask.com, Bing, AOL, MapQuest and more. With this integration, they’re further extending their reach via our Network of top local media properties— which is something they’re excited about because local advertisers continue to search for better targeting and Outside.in delivers neighborhood and town-level targeting at scale.

This partnership with CityGrid Media is an important step in making the market more efficient while delivering robust local advertising experiences to our users and partners. Just another important step towards fully realizing our mission: delivering content and ad opportunities for every neighborhood and town in the country.

15
Nov 10

Outside.in Co-Founder & Bestselling Author, Steven Berlin Johnson, to Speak at Web 2.0 Summit TODAY

Posted by Esther Brown in Announcements / Events / News — View Comments

Steven Berlin Johnson, one of our founders and a bestselling author, will be speaking at the Web 2.0 Summit today. He’ll be discussing ‘Where Good Ideas Come From,’ and other ideas from his newest book, Where Good Ideas Come From: The Natural History of Innovation. The talk will take place at 3:55 P.M. in the Grand Ballroom at The Palace Hotel in San Francisco.

If you’re not attending the conference, you can watch the whole thing on LiveStream or check out Steven’s Ted talk on the subject:

Of course, you can always pick-up your own copy of the book, or follow Steven on Twitter, where a great conversation has started using the #goodideas hashtag.

3
Nov 10

Outside.in Co-Founder & Bestselling Author, Steven Berlin Johnson, to Keynote AdTech New York

Posted by Esther Brown in Announcements / Events / General / News — View Comments

As we mentioned yesterday, Steven Berlin Johnson, one of our founders and a bestselling author, will be giving the keynote at AdTech New York tomorrow at 9:00 A.M. In his keynote, Steven will be talking about ‘Where Good Ideas Come From: The Patterns of Innovation in a Networked World.’ As the AdTech website explains:

Drawing on insights from his acclaimed new book, Where Good Ideas Come From, bestselling author Steven Johnson will discuss the power of new technology platforms that are changing the rules of advertising, from location-based technologies to social networks, and explain how you can use those platforms to create innovative new products, services and work environments. From the individual level to large-scale corporations, Johnson will show how entities of all sizes can create environments where we can have, recognize and share good ideas.

If you’ve ever heard Steven speak or read one of his books, you know that the folks at AdTech New York are in for a treat. I think it’s safe to say that this keynote will be one of the highlights of the conference. Here’s the trailer for the book, in case you’d like a preview:

Lucky for the rest of us at Outside.in, Steven will be giving us our own private ‘Where Good Ideas Come From,’ keynote over lunch soon. Jealous? Don’t be! Just be sure to make it to AdTech bright and early tomorrow, or pick-up your very own copy of Where Good Ideas Come From: The Natural History of Innovation.

2
Nov 10

New Revenue Chief, Rob DelaCruz, Talks Ads at AdTech New York

Posted by Esther Brown in Announcements / General / News — View Comments

Rob DelaCruz, our new CRO, will be on the 2:30 P.M. Geo-Loco panel at AdTech New York tomorrow, aptly-titled ‘How Big Brands Will Make Money with Location-Based Services.’

I say ‘aptly-titled,’ because I know that Rob DelaCruz knows a thing or two about the ways big brands can make money in this space— which, of course, is one of the major reasons we’re all thrilled that he chose to leave Microsoft (where he launched new businesses across Microsoft’s online portfolio in Search, Advertising and MSN), move his entire family from Seattle to New York, and join us here at Outside.in (the fact that Rob is an all-around great guy wasn’t lost on us, either).

In just a few short months, Rob has already forged key partnerships and shaped new advertising opportunities in 57k+ neighborhoods across the country. He’ll be sharing more about these at AdTech, to be sure.

P.S. Don’t forget to arrive at AdTech bright and early on Thursday morning to catch Steven Johnson, our co-founder and a bestselling author, who’ll be giving the 9:00 A.M. keynote address. He’ll be drawing insights from his new book, Where Good Ideas Come From, and discussing ‘The Patterns of Innovation in a Networked World.’

18
Oct 10

Outside.in Sr. Product Manager Lauren Sperber to Speak at Mashery’s Business of API Conference 10/19 in NYC

Posted by Esther Brown in Announcements / Development & Features / Events — View Comments

Tomorrow at 1:00 P.M. EST, Outside.in Sr. Product Manager Lauren Sperber will speak at The Business of APIs Conference, sponsored by Mashery. The conference will be held at SunWest Studio, located at 450 West 31st Street here in New York City.

Lauren will be talking about our API as a case study for  how APIs can power relationships between large and small companies (take Outside.in and CNN, for example). Though we’re probably a bit biased, we think that sounds really interesting, and we can’t wait to hear Lauren’s take on things.

The rest of the speakers at the conference sound similarly compelling:

Interested in attending? Tickets are still available through the conference site. The conference will be followed by a cocktail hour at 6 P.M. and sounds like an incredibly interesting event for developers and others interested in the business of APIs.

Lauren Sperber, Sr. Product Manager, Outside.In


As Outside.in’s first product manager, Lauren introduced order and documentation to the company’s small, scrappy development team. She moved on to head up product management of Outside.in’s hyperlocal search and syndication platform, including the newly released API, which enables developers to access local news in any U.S. state, city, ZIP code, or neighborhood. Before Outside.in, Lauren worked in product development and marketing in the education and non-profit sectors. She studied literature at Georgetown University and NYU, where she wrote her MA thesis on how search engines construct the authoritativeness of online text.

5
Oct 10

Outside.in CEO Mark Josephson to Serve as Panelist at Ad Revenue Conference this Thursday in NYC

Posted by Esther Brown in Announcements / News — View Comments

On Thursday, October 7, Outside.in CEO Mark Josephson will participate in a panel at the Ad Revenue Conference at the Times Center in New York City.

The panel, ‘Embracing Change: Exploring New Business Models For Publishers,’ will be moderated by Jeff Jarvis, who serves as Associate Professor/Director of Interactive Journalism at CUNY’s Graduate School of Journalism, as well as a Columnist/Consultant at Guardian News and Media. Here’s what you can expect, according to the official agenda:

Embracing Change: Exploring New Business Models For Publishers

Some of the largest media companies in the world have built their empires upon foundations with too much reliance on brand advertising from their print and television divisions. Business models need to change in order for today’s publisher, especially ones with more traditional roots, to continue producing quality content and maintain relevancy and revenue growth. Salvation isn’t likely to come in one form (i.e. paywall, iPad, etc.), so this panel will explore a combination of ideas and ideologies about what it actually means to be a premium publisher in today’s digital age and how to best adapt to today’s competitive marketplace.

Other panelists include:

  • Andy Jacobson – VP, Digital Sales at Gannett Digital/USA Today
  • Jeremy Helfand – President, United Online Media Group
  • Kyoo Kim – VP, Sales, MSNBC.com

The Ad Revenue Conference is an annual, invitation-only event focused on helping online publishers develop strategies to improve their ad revenue through both direct and indirect sales channels. For additional details, please visit the conference’s official site.

5
Oct 10

CONTEST ALERT: Enter by THURSDAY to Win a Spot in The New York Times’ Online Course in Hyperlocal Blogging

Posted by Esther Brown in Announcements / Bloggers We Love / General — View Comments

We recently heard that our friends at The New York Times are now offering a course on Hyperlocal Blogging, which we think is great news. The online, self-paced course is designed for people who want to start a blog to serve the news and information needs of their community— no journalism experience required (though experienced hands are welcome as well). We think this is such great news that we’re offering scholarships to two lucky individuals who want to take the course.

If you’re interested in winning a scholarship, it’s easy to enter, but you have to act FAST: simply fill out this form by midnight on Thursday, October 7.

The two lucky winners will be randomly selected on the morning of Friday, October 8. Winners will be contacted via email and then announced publicly, right here on our blog.

According to Jim Schachter, associate managing editor of The New York Times:

There is no single right way to establish a successful community news site. But the experience that we’ve gleaned publishing The Local sites in and around New York – combined with our rich, deep experience as reporters and editors at The Times – gives us a lot of wisdom and short-cuts to share with anyone who wants to dive into this emerging world.

Taught by Deputy Metro Editor Mary Ann Giordano, Hyperlocal Blogging will cover:

  • The fundamentals of community journalism and local reporting, including how to find and present information, how to check facts and how to preserve fairness in local coverage;
  • Fundamentals of designing a site and building it out;
  • How to find and develop an audience, how to use social media to get a blog noticed, and how to get the community (including potential sponsors) involved and engaged.

Too excited to wait on contest results? Visit www.nytimes.com/knownow for more information or to register for Hyperlocal Blogging.

The first session of this brand-new course begins October 12, and runs through November 8, with course registrations accepted through October 10. Cost for the course is $175 (unless you win a scholarship, in which case it’s FREE!).

← Older Entries
Blog WebMastered by All in One Webmaster.