01
Sep 10

We’re Sponsoring the ‘HubPages Marks the Spot’ Contest

Attention bloggers: this is just a quick post to let you know that we’re  sponsoring HubPages’ HubPages Marks the Spot contest, which begins today and runs through the 29th of the month.

HubPages focuses on evergreen content– i.e., content that will be valuable for months and years to come– and we find that a lot of evergreen content can be hyperlocal in nature as well. For instance, when a blogger writes about a local restaurant he or she visited, that post is going to be valuable for some time, not just for a fleeting moment or two. That’s why we’re happy to sponsor this contest for HubPages.

A few things to consider: if you enter, you may win sweet prizes, including cold, hard cash (and ongoing royalties, too). To enter, you have to publish topical articles (what they call “Hubs”) on your favorite sandwich joints, art museums, bowling alleys, tattoo parlors, and all other sorts of local attractions; each week has a different category.

Here’s an example: Best Brunch Spots in Oakland, California

Over $4,000 in cash prizes are up for grabs, given out throughout the month, so you can potentially win no matter when you start publishing (and you’ll continue to earn via ad revenue on your Hubs for years to come). Plus, HubPages tells us there are lots of people earning some pretty decent money on the Hubs they’ve published.

Ready to start? Jump to the contest page and read the rules (important!) on the travel and places page.

31
Aug 10

A Blogger’s Dilemma: Been There, Done That… Now What?

New York City is OVER.

Dead.

Finito.

At least, that’s what NYC nightlife blogger Kristina Marino tells me. She doesn’t get the obsession with the Hamptons, either, (“You’re like: ‘this isn’t cool. Why would I drive 3 hours just to go to the same clubs they have in the city?’”), and it’s not like you can go to Goldbar, Kenmare, The Jane, or Le Bain every night. At least… not once you’ve landed a full-time job that you value and enjoy. Plus, maybe you’d like to find the time to learn a language or two. Not to mention that you’ve started to think about the possibility of going back to grad school. Oh, and you’re also trying to get in shape (on account of all the bridesmaid’s dresses you’re being asked to wear lately).

FOTP BBQ at Good Company. Photo credit: Kelly Neal for Metromix New York.

… Let me back up for a moment:

Last week, I had the pleasure of interviewing Kristina, the girl behind The Downtown Diaries, a blog about nightlife here in New York City (or “The Scene,” as Kristina begrudgingly calls it). We chose to meet at Good Company in Williamsburg, Brooklyn, where Finger on The Pulse was hosting their final BBQ of the summer season, with Andrew W.K. DJ-ing and $5 plates of deliciousness courtesy of Frankies Spuntino.

I arrive at 7:30 on the dot, belly up to the bar, and order a sweet tea vodka with lemonade (which, happily, is served in a Mason jar). A short while later, a pretty girl with dark hair and smoky eyes sidles up next to me: “Are you Esther?” she asks. It’s Kristina!

I buy her a drink. She orders a sweet tea vodka, too, and I like her immediately. Every few minutes someone new comes up to us to say hello to Kristina. They’re young, attractive, hip, creative: writers, photographers, DJs, bon vivants, musicians and artists. Kristina is a natural hostess and her networking skills are evident right away. She’s pleasant with everyone and careful to make thoughtful introductions. She talks with a friend about meeting up on the Lower East Side later in the evening (“At Pianos?”… “I’ll text you.”), then we make our way out to the courtyard to get some grub.

Kristina (R) & friend Nicole Wasilewicz (Senior Music Editor, Free Williamsburg)

I ask Kristina what prompted her to start the blog. I always love the story, and hers doesn’t disappoint: it all began thanks to the MTA.

… Ok, Ok, I kid, I kid.

Well, sort of, anyway: after a long night of partying in the city, she was waiting for the L train to come and take her back to Brooklyn. Broke A*s Stuart and his girlfriend were also waiting for the L, and the two ladies struck up a conversation about the cute boots one of them was wearing (“Will you believe they were from Charlotte Russe?!”). An hour later, the L still hadn’t come (thanks, MTA!), so the threesome decided to share a cab back to Williamsburg. Stuart mentioned how he needed help planning his upcoming book release party, and Kristina jumped at the chance (“I told him I was an event planner. I wasn’t, at the time, but I knew I wanted to be.”).

Long story short: Kristina got the gig. She may not have been an event planner, but she knew a thing or two about parties. After all, the girl was sneaking into Limelight at the tender age of 15 (when Limelight was still a nightclub, not a chi-chi marketplace for expensive gelato). So, it’s not surprising that she planned an amazing book release party for Stuart (fire breathers, hundreds of beautiful people, the works), and she was on her way. She met a lot of people in “The Scene,” and soon she was going out ‘til the wee hours almost every night of the week. Conveniently enough, around the same time, Kristina got laid off from Yahoo! along with about 2000 other people. She found herself with a hefty severance package and lots of free time on her hands.

It was time to party, clearly— and party she did, for about two months straight. She then did a brief stint selling advertising and hated it. It was during that wretched time that she started toying with the idea of blogging. Then, on one particularly epic evening, she found herself at Mr. West rubbing shoulders with Katy Perry and Rihanna and she knew she had found something worth writing about: “I mean, who gets to do this sh*t?!”

And so, The Downtown Diaries was born: a place to chronicle the adventures of a New York City Scenester who’s also a Queens native, a die-hard resident of The ‘Burg and a refreshingly down-to-earth gal. The blog quickly took off, so after leaving the miserable Ad Sales gig, she decided to give herself six months off to have some more fun (it turned out to be only two months, but we’ll get to that later). During that time, she planned parties, discovered that “Wednesday is the new Monday,” (wait, what? Did she say Monday?) and affirmed her beliefs that: 1) you should never pay for your own drinks (“Blasphemy!”) and 2) “Knowing the DJ is key,” when you’re trying to get into a party.

If knowing the DJ doesn’t work, you should just tell the unlucky soul working the door that you’re writing a story about [insert nightlife-related story idea here] or that you’re there with [V.I.P. X] (“Doormen will never know if the story runs so it doesn’t really matter.”). Try to do this with as much swagger as you can muster. This is called ‘Dropping The Card,’ as I learned, and it’s as simple as that: giving your business card to the person at the door, explaining to them who you are, what you do, why you’re there, and why they should just be a doll and let you past the velvet rope, like, now. I asked Kristina how often she has to ‘Drop The Card,’ these days, and she laughs: “I try to keep it to a minimum.”

… So, if she’s doesn’t have to ‘Drop The Card’ much anymore, what kind of wild shenanigans is Kristina getting into these days? And, why is she now insisting that “New York is dead,” after having finally established herself as a fixture in the city’s see-and-be-seen nightlife landscape?

For one thing, she’s no longer living the charmed life of the blissfully unemployed: after about two months of partying like a rockstar (quite literally), she was contacted by Mirrorball, a consumer engagement agency specializing in live events for beverage and spirits brands such as Dos Equis, Pernod Absinthe, Perrier, Amstel and Hpnotiq. They needed an in-house blogger and someone to handle their social media strategy, and they thought Kristina would be perfect for the job. She agreed, and has been happily employed at Mirrorball for the past six months. Plus, while she still has her Scenester moments (“I don’t just want to write about the ‘IT’ girl, I want to be the ‘IT,’ girl.”), Kristina’s found that a whole host of new interests have sprung up in her life (“I want to learn Spanish, I want to learn Italian. I want to learn to play the keyboard, learn to DJ and I want to get really good at yoga. I want to lose 10 lbs, so I’ve been going to the gym a lot instead of going out. I want to study for the GMATs… but, it’s like, when the f*ck do I have time for that?”).

Me & Kristina. Photo credit: Kelly Neal for Metromix New York.

So, I ask her: now that she’s back to working full-time and taking up new hobbies, how does she handle her rigorous social schedule?

… Ah, yes. Now we’re getting somewhere. I can tell by her expression that I’ve clearly asked a tough one.

She goes out a lot less than she once did, because her life is changing. She only goes out on Wednesday through Saturday nights most of the time, and she doesn’t drink very much when she goes out because, well, she’s got to work the next day. The Scene, on the other hand, has remained more or less the same, which is one reason Kristina’s grown a bit weary of it. It must be exhausting, I imagine, bouncing from party to party, neighborhood to neighborhood, scene to scene (“You’re never a regular, really.”). Plus, when your social schedule is dictated by openings and special events, it can feel a bit contrived (“That’s exactly it! I don’t have any sort of organic lifestyle.”). Not surprisingly, when ‘The Scene,’ stops being fresh and exciting and begins feeling more like a chore— like work— it can become boring, routine, stale. And you’re in real trouble when you add to that the fact that you can forget about dating, because “if you’re in The Scene you can’t date someone in The Scene,” Kristina explains with mock drama. “At least that’s what they say,” she adds, laughing. “I don’t know who they are, but… that’s what they say.”

Kristina’s also admittedly become a bit jaded by some of fair-weather friends she’s made (and lost) in recent years. I get the sense that she’s been burned more than once. She’s friendly with everyone – and does keep a handful of close, trusted friends – and yet she wonders aloud what many of us often think to ourselves: “Where do I belong?”

This isn’t to say, of course, that Kristina doesn’t still enjoy a fun night out on the town. She definitely does, and it’s not uncommon for her to stay out until 3 a.m. on a weeknight. But she senses a shift in her attentions: after all, once you’ve partied with Katy Perry and Rihanna, been interviewed by BlackBook, been written-up by Eater, met Lady Gaga – you get the idea – what else is there?

Well, quite a lot, as it turns out: Kristina is looking forward to the fall, to colder weather, a bit of hibernation – some relief from the relentless party schedule that engulfs New York City in the summer months. She’s not sure what’s next for her, exactly, but she has a lot of ideas, both for the blog and for herself. For starters, she wants to make the blog more of a personal narrative. And she plans on making more time to see her family now that summer’s over (“My Nana lives on Havemeyer Street,” she explains, adding that her Italian-American family has a long history in Williamsburg). She also wants to help plan some underground dinner parties with her friend Adam Aleksander.

While the big picture is still evolving, these days this 26-year-old nightlife blogger finds herself staying in her home borough more often. For one thing, she says, getting off the subway in Brooklyn is still one of her favorite feelings:

“It’s like a huge sigh of relief: I have everything I need right here.”

27
Aug 10

Happy Shea Day!

Meet Chris Shea:

Exhibit A

Chris is one of our AWESOME developers here at Outside.in. Chris likes to keep things simple, so he’s developed something of a uniform for himself, which he rarely deviates from:

bedhead +
black glasses +
black T-shirt (Uniqlo) +
blue jeans (Levi 507s – sadly discontinued) +
Chuck Taylors (black, obvi)

Today is Chris’ birthday (happy birthday, Chris!), so as a surprise, we thought we’d all dress up like him (even Olive the dog joined in!):

Exhibit B

We even tried copying his signature smirk:

Exhibit C

And Lauren even dressed up her signature birthday cupcakes (she really outdid herself this time, they were even MORE delicious than usual, if that’s possible… and Vegan, too (I didn’t believe it, either)!):

Exhibit D

Later, we’re all going out for drinks to celebrate. So, if you happen to stop by Rye House tonight and you see what appears to be a nerdy improv troupe enjoying some beers… it’s not. Just us Outside.in nerds, enjoying some frosty beverages together… ’cause that’s how we roll, son!

… When we’re not getting all hyperlocal on the internets and writing code and stuff.

P.S. Want to join us? Well, you’re in luck, ’cause we’re hiring (interns, too!).

23
Aug 10

It Takes a Village (& Other Lessons Hyperlocal Bloggers Teach Us)

Last week I spoke with John Hawbaker, the Publisher of Chattarati, the Chattanooga, TN-based news and opinion blog. I found John to be an incredibly impressive, interesting individual, and I was especially impressed by his ability to effectively work with others to build a vibrant, relevant, important hyperlocal blog. Like Tom Bridge and his collaborators at We Love DC, Hawbaker understands that when it comes to comprehensive news coverage, it takes a village to raise a hyperlocal blog. Of course, once you spend some time reading Chattarati, you know that Hawbaker and Chattarati’s entire talented team of volunteers understand a whole lot more than just basic teamwork. Here are just a few of the lessons we learned this week.

The Chattarati crew relaxing at their Happy Birthday Happy Hour. Photo courtesy of Flickr user danielryan.

It Takes a Village

I don’t think it’s possible to do something like this alone. You need a great team. From day one, Chattarati has been a team effort. It’s very collaborative. When we launched we had a crew of 5-6 core people, most of whom still write with us today. – John Hawbaker

It Takes Creativity

Chattarati started as a really small, simple idea. I work [in] downtown [Chattanooga], and it’s been changing a lot. I wanted to start a daily photo blog to capture, visually, how the city is changing. I started thinking about it more and talking to friends, and we realized: ‘Something’s missing from the media scene here – a blog about Chattanooga.’ That’s how we started. We started talking about it in April, 2008 and we launched in July, 2008. – JH

It Takes Humility

As we got into more original [reporting and] writing, we realized how many things we didn’t know. That’s really become a strength: we try to learn as much as we can [about a topic], then we try to explain what we’ve learned to our readers. You have to know what you don’t know – and we’ve started to learn that.  -  JH

It Takes Curiosity

I love it when I get to write a story when I get to learn a lot. I wrote about a local grant program for local food producers, for instance, so I actually got to go and talk to people who are growing the food that we eat. That’s a rewarding experience for me – and then I get to help explain it to the reader so they can learn the same thing. [Since helping to found Chattarati,] I’ve learned a lot more about the area, its history, the people. – JH

It Takes Leadership

Editor-in-Chief David Morton has really led by example, especially when it comes to beat reporting. His coverage of city hall, and the recent budget controversy, is top-notch. He spent hours and hours going through the proposed budget so he could explain it, and its implications, to our readers. He’s also developing a style guide so we can maintain consistent standards throughout the publication.

And there’s a lot more management or facilitation involved than we ever would have imagined. I work a lot with the writers on developing and refining story ideas, and David works with them to edit articles and get them ready for publishing. We work together on planning coverage, and we host a biweekly writers meeting to help keep all our contributors on the same page. – JH

It Takes Resources

We all have full-time jobs. A lot of us work as writers, or in marketing or communications or something like that. I stay really busy, for sure. Any real work that I get done is at night, after my kids go to bed. I can call someone at lunch, but a lot of the time [communication is done] via email, or it’s research online. A lot of the other guys [at Chattarati] have similar arrangements. I spend probably 2-3 hours a night [on Chattarati], so I would say 15 hours a week is a pretty easy estimate. I think one of the biggest challenges is simply time [management] and not having a great deal of financial resources. We’re totally bootstrapped. – JH

It Takes Ingenuity

Our CMS [which we developed] is called PressWorks. It’s built on the Django framework. We started bumping up on some limitations with WordPress, and there were some things we wanted to simplify. The way PressWorks is organized is that it allows us to publish a collection of blogs as one site. Each of the categories on our site [i.e. Metro, Editorial, Culture, Neighborhoods, etc.] is a blog of its own. They have their own editors. Over time, each of those blogs will develop it’s own community feel.  It’s very easy to use. Eventually, we’re going to release PressWorks for other publishers to use. – JH

It Takes Vision

We started our company [The PressCore, Inc.] not only to publish Chattarati, but also to develop products that solve common problems facing online publishers. The first is OnLocation, our live blogging app, which is in private beta. OnLocation allows for multiple authors, and the live blog feed can be integrated into any website, so it doesn’t look like a plugin, it looks like you. It’s built on the Tornado framework so it’s fast and scalable. We’ve used it for live blogging recent elections in Tennessee – it also has a mobile admin interface, so we were live blogging from our phones a the victory parties. We feel like we can get our products out there and grow the company. – JH

It Takes Passion

I think you have to have passion, first of all. You have to care about your topic, you have to care about where you live and the people there. Our real goal is to help inform people so they can be engaged and active in civic life, whether that’s involvement in the political process or it’s giving them a good framework about what’s going on culturally. That’s the ultimate goal. – JH

19
Aug 10

Bon Voyage! (Or, Why Taking a Blog Vacay is Awesome)

(This is a guest post from blogger extraordinaire Erica Reitman, who does her hyperlocal blogging at F*cked in Park Slope and her design blogging at the aptly-named Design Blahg. She also serves as the Marketing Director at Squarespace. Erica can be reached via Twitter @effedparkslope or @designblahg.)

So, I took a vacation from my blogs for 2 weeks. This vacation didn’t coincide with a real vacation. I wasn’t sitting on a beach or hiking through a rain forest. In fact, I was mostly sitting on my couch, catching up on TV, meeting friends for dinner and on one particularly delicious night, going to bed at 9:30. Like 9:30 p.m., in bed, lights out. And yes: it was A-M-A-Z-I-N-G.

A blog vacay doesn’t have to mean leaving town. If you’re anything like Erica, it can mean spending some QT catching up on your favorite reality TV, like SYTYCD. It’s YOUR blog vacay: do what you want!

I have two blogs now (FIPS and Design Blahg) and I typically post 2-3 times per day on FIPS and at least once a day on DB. I also have a Twitter account for each and a Facebook page for each. Oh, and a full time job. So needless to say, it takes a lot of friggin’ time to manage this all. Like A LOT. Now, no one held a gun to my head and said: YOU MUST WRITE TWO BLOGS OR ELSE, so I take full responsibility for this insanity. But it *is* insanity and I decided that I needed a mental break from it all, and so my blog vacay was born.

Logistically, it was slightly easier for me to organize the vacation as I’m lucky enough to have other writers on both blogs who help me out. My gameplan was to take the entire two weeks, save two Sunday eves where I had to recap a TV show.

Here’s how the first few days went down:

* day one: I caved and did a blog post
* day two: I took some cell phone pics and sent info on a post to my FIPS editor.
* day three: I came up with a new blog idea

SON. OF. A. B.

Ok, so things didn’t go *exactly* as planned. And it was waaaay harder than I thought it would be to just step off. But also, after the first few days, I did swing into a bit of a groove. And if I’m being really honest, there were even a couple of days toward the end that I didn’t even bother going to FIPS to see what stories were posted (or even IF any stories were posted… and, of course, they were). But it felt really nice to just take a step back and enjoy a different view of my life for a couple of weeks.

In the end, I really loved the time off. I think it was worthwhile for me to clear my head and feel like a normal person, without the pressures of “OMG WHAT AM I GONNA POST TOMORROW” swirling around in my head day and night. Yes it was slightly challenging getting my head back in the game after my vacation was up, but I would do it again in a heartbeat.

So I say bon voyage… take a blog vacay of your own and try it out.

(ED NOTE: To learn more about Erica’s secrets to blogging, check out the Mediabistro class she’ll be teaching this fall in NYC: Intro to Blogging.)

16
Aug 10

TwitZip Uses Outside.in Platform to Bring Hyperlocal News to Twitter

twitzip logo

We’ve got great news for hyperlocal news lovers and social media addicts! You can now follow headlines from your ZIP code on Twitter, thanks to our friends at TwitZip. TwitZip is a great example of how our geographically organized news platform can be leveraged to create a fantastic new tool to help people stay in touch with what’s happening in their communities. After registering Twitter handles for nearly ever U.S. ZIP code, TwitZIP used our hyperlocal data to tweet out the news for every ZIP. Their handles also send out local deals from Groupon every day.

To see hyperlocal news and deals in your Twitter stream, just go to twitter.com/{your ZIP} and click follow. I’m following my home ZIP at http://twitter.com/11217.

screenshot of twitzip 11217

Our favorite TwitZip feature enables citizen reporting via @ reply. Just @ any ZIP handle with breaking news or events and include the hashtag #twitzip to be retweeted by that ZIP.

To learn more about how TwitZip got started, check out this nice article in Silicon Prarie.

We’re looking forward to hearing what you think of this new medium for Outside.in headlines—let us know in the comments!

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11
Aug 10

The Cream of the Crop: 10 Top Tips & Quips from Bloggers We Love

I’m on vacay, but Bloggers We Love are here for you!

I’m on vacation this week – but that doesn’t mean I’ve forgotten about you guys! That’s right, this week we’ve got the Bloggers We Love clip show post! Please enjoy. We’ll be back to our regularly scheduled programming shortly.

10. Adelle says: “Just Do It.”

One of the biggest benefits of blogging is just starting the blog and acknowledging that creative desire and giving in to it — and then, once you give in to it, it just opens you up to so many other things.

- Blogger We Love Adelle McElveen of Fashionista Lab

9. Jill says: “Start Your Own Meetup.”

In January, we started holding monthly Meetups. We go out into Brooklyn neighborhoods with our cameras and explore them — and invite whoever is interested into the group to come exploring with us. For instance, we went to Gowanus, right after the Gowanus [Canal] was declared a superfund site — more than 35 people walked through Gowanus shooting [photographs]. It was great because I got to meet all these people that I correspond with on the internet.

- Blogger We Love Jill Harrison of For the Love of Brooklyn

8. Tom says: “Focus on Friendraising.”

We’ve done huge things with the Kimpton hotel group. For instance, we did a survey last year just looking at the demographics of our readership [and those that completed the survey had a chance to win a free dinner and hotel stay from Kimpton]. We’re getting ready to plan our second birthday party, and we hope to partner with them again. Another great partnership we’ve started has been with the 9:30 Club. We do concert ticket giveaways each week– it’s fantastic.

- Blogger We Love Tom Bridge of We Love DC, on why partnering with local businesses is a good tactic for local bloggers

7. Caroline says: “Relax.”

Try to write every day — just don’t pressure yourself. I’m able to enjoy [blogging because I don't pressure myself too much]. I used to actually write every day, but then I decided to take the weekends off.

- Blogger We Love Caroline of Caroline on Crack

6. Tasha says: “Diversify, Diversify, Diversify.”

I do make some money off of my blog – but it’s just like writing: your money comes from a lot of little different places. Some of my income comes from local ads, some of it comes from internet ads, and some of it comes from freelance blogging projects: for instance, I contribute to a local TV station that has a mom site. When you’re a writer, you very rarely have one income source—that’s something I always remind bloggers of when they start out: they should diversify. It’s really tough to make it happen any one way—and, as a blogger, you have to straddle the editorial/advertising divide, which are usually separate in traditional media. It’s a full-time job in and of itself to sell ads.

- Blogger We Love Tasha Ball of Tasha Does Tulsa, on generating revenue

5. Lee says: “Blog What You Love.”

I love nachos. I used to talk about nachos so much that the girl I was dating at the time made me a ‘I <3 Nachos,’ T-shirt. I wasn’t even in New York yet. I was living in China, and I was blogging there about the city I was in. When I came back I wanted to start another blog because I really enjoyed it – and my friend was telling me how it had to be niche, how I had to find something I knew and liked. Nachos was, like, the first thing I could think of – I love nachos.

- Blogger We Love Lee Frank of Nachos NY

4. Liz says: “Do Your Own Thing.”

Take your time and go at your own pace. Don’t compare yourself to other blogs. Do your own thing. If you like to use photos, do that. If you want to make videos with your Flip cam, do that. But don’t feel obligated to do things you’re not interested in.

- Blogger We Love Liz Stambaugh of What’s to Eat, Baltimore?

3. Christy says: “Listen to Your Readership.”

One good piece of advice in terms of local blogging relates to the fact that you often have a lot of people trying to do the same thing, and blogs kind of fade in and out. It’s not so much about how many people are doing those things; it’s more about how you’re doing it a little bit differently and a little bit better – that makes it interesting. Try to pay attention to your readers – tailor your feature content to the things people will like. We do pay attention to our page statistics and we pay attention to our Twitter feed and we engage people and we listen. We always strive to be a resource that’s listening to our community instead of just being an outlet that pushes out information.

– Blogger We Love Christy Frink of Nashvillest

2. Michelle says: “Dream Big.”

I’d love to take a sabbatical from my job for a month and work in a restaurant kitchen — or go work on a farm, that’d be great. Haha, yeah, the chefs would probably be like, ‘who let this YAHOO come in and cook in my kitchen?!’ But I’d love to do it.

- Blogger We Love Michelle Venorsky of Cleveland Foodie

1. Steve says: “Don’t Force It.”

Blogs die for the same reason that any project dies. Something gets someone mad or passionate about that subject, and eventually people move on [to other projects].  If someone has a blog that’s passionate for a while, why is that invalid? I wouldn’t want someone to feel obligatory about something they’re not passionate about anymore.

- Blogger We Love Steve Shanafelt of the Spartanburg Spark on how it’s OK to start a blogging project and, when the time is right, move on

P.S. Local bloggers, don’t forget to register your blog here. It’s quick, simple, and will help drive traffic to your blog.
P.P.S.: If you’d like to be featured in our ‘Bloggers We Love’ series (or you’d like to nominate your favorite local blogger(s) for inclusion), we’d love to hear from you! Simply send an email to esther@outside.in

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04
Aug 10

Bloggers We Love: FoodGPS’ Joshua Lurie Talks Food, Drink & LA’s Infinite Possibilities

FoodGPS’ Joshua Lurie. Photograph by Gary Leonard.

BLOGGER: Joshua Lurie
FEATURED BLOG: FoodGPS
TWITTER: @FoodGPS

Joshua Lurie is a food blogger. Not because it’s trendy – he’s been at it since 2005 – but because he loves to eat, write and share. Food is all about the people and the stories that are behind it, he says.

There are countless stories to be told about our food and the people who farm, distribute, make, sell, prepare, cook, eat and otherwise influence it. Of course, now that food blogging has exploded across the country, it’s not terribly difficult to find decent, locally-focused food blogs that are telling some of those stories. Still, it’s always a treat to run across a well-written, well-organized hyperlocal blog like Lurie’s FoodGPS, which centers on Los Angeles, CA, the city he now calls home.

Raised just outside of New York City in suburban New Jersey, Lurie says he grew up on “a steady diet of red sauce Italian food, pizza, Americanized Chinese food, burgers and fried chicken.” During his adolescent years, Lurie’s culinary world gradually expanded with each trip his family would take into the City. Still, his training as a foodie (and as a writer) really got underway once he went off to college at Vanderbilt and began spending his summers in LA, where he’d eat adventurously while interning at City Hall and also at film production companies.

“I originally got into TV because I was a tour guide at the studios, [and] part of being a page was being ‘leased out,’ to different production companies on the lot,” Lurie says. “They leased me out to Belisarius Productions and I found out about a writer’s assistant position [that was open]. I never would have imagined writing fiction at all, on TV or otherwise, but that kind of inspired me to start writing, and I eventually pursued [writing as a career].”

Lurie went on to work on television programs such as JAG and NCIS. After launching FoodGPS, taking a food writing course and expanding his network, however, he eventually made the switch to full-time freelance food writer and blogger (I asked him if he missed working in TV. His response? “Not at all.”). I’m thrilled to add him to our Bloggers We Love blog roll, and am happy to share part of our conversation here. I hope you find it as valuable as I did.

What prompted you to launch FoodGPS?

I was originally inspired on December 29, 2004, after an old high school friend and I shared a meal at Per Se [in New York]. We asked for as many courses as they’d serve us, figuring we might not have another opportunity to eat at Per Se. They brought 16-18 courses for each of us, each of them different, and we shared everything. It was such a spectacular meal [that I felt I needed to share it, so] I got on Blogger and created a blog. That was in January 2005. That was my first post – this epic meal at Per Se.

How has the blog changed since then?

It’s been an evolution. [For a while,] I only posted about meals I thought were special. Then, eventually, in 2007, I decided to write restaurant news related to Los Angeles. Then, in early 2009, I created separate pages for drinks and for coffee, and I also started focusing more on the people [behind the food], instead of just providing commentary on food. FoodGPS continues to cover the special meals that I come across both in LA and beyond, but I also do quite a few profiles with [people in the industry], as well as event coverage.

How has blogging influenced your professional life?

I really do think FoodGPS has been great for providing exposure [for me] and I do still put a good amount of time into FoodGPS since it’s my personal brand. As far as having my own brand, it’s one of those few opportunities as a freelance writer [where I get to] control the content and cover what I want to cover, and [that's important to me because] I think that I’m adding unique content to the food blogging universe. There are hundreds of thousands of food blogs at this point. A lot of them fall into the commentary realm. I have some friends [blogging in that realm], and I enjoy many of those [blogs] But, finally, that wasn’t really enough for me [so I decided to do something a little bit different.]

What’s been the most rewarding aspect of local food blogging?

This is actually easy – it’s meeting all sorts of interesting people in the food community – [those who work in] bars or restaurants, or other bloggers. I’ve been able to form all sorts of great relationships and have been able to enjoy [the drinking and dining] experience on a much deeper level than just consumption.

Your profiles are really interesting. Who have been some of your favorites?

John Rivera Sedlar – the Chef/Owner of Rivera in Downtown LA. I didn’t really know much about his history before interviewing him prior to Rivera’s opening, and it’s a restaurant I keep returning to, including last Friday night. He’s an incredibly ambitious chef but he’s also humble and gracious and I think what he’s doing isn’t being done anywhere else. [I've really enjoyed] getting to learn about his approach better.

Another was Aiden Demarest, who was the opening manager at Seven Grand, which was a very influential bar when it opened in Downtown LA. He’s now gone to work [elsewhere], but he has that historic perspective on the downtown cocktail scene, which has really exploded.

Reza Esmaili was another interesting one. He’s President of the Northern California Chapter of the United States Bartenders Guild, and I met with him in San Francisco. Not only is he a bartender, he’s an owner/operator. He’s just taken over a place called Long Bar, and it was interesting hear him lay out what’s important [for that venture]. He has the ability to put together a great cocktail program [at Long Bar], but that wasn’t the priority to start. He’s been working behind the bar and on many other levels, so he’s got a historical perspective on the cocktail scene. There’s more context in his approach, and a personal history [that I found interesting].

What’s the most challenging aspect of local food writing and blogging?

Finding balance. At this stage, my primary income comes from covering restaurants and events, so I basically have to be out every single night. I’m at restaurants 2-3 times a day. I cook very rarely at this stage. I feel like my life has gotten increasingly imbalanced in terms of non-food/drinking related activities. A quiet night at home, being able to cook, is almost unthinkable at this point. That’s been kind of a struggle. Most of the time I’m able to enjoy myself at some level, but I’m certainly [aware of the imbalance]. Exercise is also a priority, and there are days when I have trouble finding the time to do that. Luckily, [I'm fairly young, so this lifestyle] hasn’t taken it’s toll yet, but it’s certainly something I’m conscious of and I need to find a way to address it.

I imagine you’re a pretty adventurous eater. What’s the strangest thing you’ve eaten?

There’s nothing I won’t eat except for maybe some sort of insect. I’ve had Mexican grasshoppers, chapulines, fried with chili, lime and salt. I’ll try just about anything.

The other day I went to dinner at an Indonesian restaurant, and we finished our meal with a big plate of durian. I was traveling in Asia in 2005, and they don’t allow it on public transportation [because of its smell]. I actually like it. It’s kind of custardy– yellow and green– and it’s got some sweetness to it – but it’s massive, too, green and spiky.

In Taiwan, I tried stinky tofu, crumbled. It was pretty funky. It’s hard to get past the smell. But I might try it again.

So, considering all the places you’ve traveled and all the food you’ve eaten, what is it you like most about the LA food scene?

I think what I like about the LA food scene is what I like about Los Angeles: there are infinite possibilities. There’s no limit to the types of cuisines you’ll find. It requires more driving, but that’s OK – as long as the results are interesting.

What advice would you have for someone who’s interested in starting a local food blog?

A bunch of people have told me that they’ve always thought about starting a food blog. My reaction is, ‘Just do it. It’s free. You can start it today. You can write your first post tonight.’ Sometimes people get too wrapped up in making their blog unique, but once they start, they can figure that out later.

P.S. Local bloggers, don’t forget to register your blog here. It’s quick, simple, and will help drive traffic to your blog.
P.P.S.: If you’d like to be featured in our ‘Bloggers We Love’ series (or you’d like to nominate your favorite local blogger(s) for inclusion), we’d love to hear from you! Simply send an email to esther@outside.in

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28
Jul 10

Cleveland Calling (aka Bloggers We Love: Michelle Venorsky of Cleveland Foodie)

BLOGGER: Michelle Venorsky

FEATURED BLOG(S): Cleveland Foodie

TWITTER: @MichelleV

FACEBOOK: Michelle Venorsky

Cleveland Foodie Michelle Venorsky. Photo courtesy ClevelandFoodie.com. Keith Berr Photography.

I love to travel, however I’ve yet to visit Cleveland, Ohio. So, when I started scouting out Cleveland bloggers for our Bloggers We Love series, I really only knew 3 things about Cleveland: 1) it’s home to the Rock and Roll Hall of Fame, 2) the poet George Bilgere teaches there, and 3) it once boasted the highest concentration of Hungarians in the world outside of Budapest (those last two may seem random, I know, but I’m Hungarian and a poet).

After getting to know Michelle Venorsky of Cleveland Foodie, that’s changed. Michelle taught me a lot about Cleveland’s vibrant food culture. From farm-to-table to family-friendly to fine dining, Cleveland is full of great restaurants— and, according to Michelle, new quality restaurants continue to open: “Even in this down economy,” she says, “people are still eating out constantly, and our food scene continues to shine.”

I was impressed and inspired to find out more, and what I learned was really interesting: for one thing, Cleveland, which was once manufacturing hub, is reshaping itself into a service-based economy. Another thing I found intriguing is that, in response to the foreclosure crisis, the city of Cleveland invested millions of dollars in its Neighborhood Stabilization Program. The program (which some consider controversial) works to clear land occupied by foreclosed homes that have fallen into disrepair. In doing so, they’re creating thousands of acres of vacant land in Cleveland, which the city hopes to revitalize by embracing urban gardening, community gardens and urban farming. They’re even allowing urban beekeeping in Cleveland.

Knowing a bit more about Cleveland helped me put Michelle’s story in context: she’s not just a foodie, she’s Cleveland foodie, which means she’s a foodie living in a locavore’s paradise. I’m happy share part of our conversation (and her story), with you: it’s all about food, blogging, entrepreneurship and of course, Cleveland – a city I just can’t wait to visit.

What prompted you to start Cleveland Foodie, Michelle?

I started Cleveland Foodie about four years ago, really as a means of education. In my day job, I work at an integrated marketing communications agency. About five years ago I started to become really interested in social media, so I went to the partners and said that social media was really going to turn our industry upside down. They [encouraged me to educate myself about social media], so I did that. Almost a year later, I decided I wanted to write a blog, because I really wanted to understand this blogging thing. I knew you had to blog about something you’re passionate about, and I’ve always had a strong interest in food, because I grew up in a big Italian family and cooking was a big part of my upbringing. I absolutely love my city, too, so writing a blog about food in Cleveland was a no-brainer.

How has your blog evolved over the past four years?

When I first started, I didn’t think anyone would read it, except for maybe friends and family – but at the time I started, our daily newspaper was starting to shrink, and one of our alt weeklies went under. So, it was almost pure luck: I came up when all of these other things were going under, so people were looking for local food and dining coverage, and they found my blog.

What new opportunities have presented themselves to you since you’ve started blogging?

As my traffic grew, Cleveland Magazine and Metromix Cleveland took notice and saw that people were turning to my blog for information about local food. So, they [each] reached out to me and asked me if I wanted to freelance. It was a no-brainer. I don’t write for Cleveland Magazine anymore, but I still do 2-3 articles a month for Metromix Cleveland. And, of course, I’ve gotten to know all of the [local] chefs and farmers: I’ve really been able to build relationships with them, since I interview them on a regular basis. I reach out and say: ‘I’d really love to give readers an insight into your life.’ The blog has really allowed me to get to know people and build community in general.

What else has blogging done for you professionally? Are there lessons you’ve learned that can help other marketers?

Blogging has just made me a better marketer. It helps me understand pitching bloggers – I see the do’s and don’ts every day when other marketers try to pitch me. So, I can contribute to that conversation at work and add value ideation in this space because I understand it: [when I pitch bloggers], I treat them the same way as I would treat any journalist. [To my fellow marketers, I'd say that] you can read about the social space all day long, but you need to DO IT [in order to really understand it]. You don’t have to become an addict and do it every day, but you need to do it in order to understand why people are using these tools, too. There will be new tools all the time, and you should at least take the time to play around with them. It’s one thing to read about it, it’s another thing to do it.

What’s the local blogging scene like in Cleveland? How do you see the blogosphere evolving – in Cleveland and in general?

The blogging community here is great. There are hundreds of bloggers, and we’re so supportive of one another. Cleveland bloggers write about food, lifestyle, fashion, entertainment – they’re delivering such great content to Clevelanders. [As far as how I see the space evolving] – somebody just asked me that yesterday! I think [the blogosphere] is going to get bigger. I think that as traditional media continues to shrink, traditional journalists are going to have to find homes within the blogosphere. And, as [the blogosphere] grows, I think people are going to start holding bloggers more accountable, and we’re going to see more FTC-type guidelines being put on bloggers.

What’s one of your biggest challenges as a hyperlocal food blogger?

Food is so subjective. I could go out to dinner to any number of restaurants in Cleveland and have the most amazing dining experience, the most amazing meal– and then someone will comment or send me an angry email to tell me that their experience was terrible. People can be so rude. But I always tell people: I’m not a professional! I have a degree in journalism but that doesn’t make me a professional. You have to learn not to respond to everybody, and my general response has always been: ‘you don’t have to agree with me, and you don’t have to read my blog.’ I’ve never understood the need to be rude to people online. People often feel like they can hide behide their keyboards– animosity and anonymity go hand in hand. I’d hope people wouldn’t act like that in real life. But, the nice thing is that everybody else comes to your defense.

How do you see your blog evolving? Do you have any hopes and dreams for your blog?

I’d love to take a sabbatical from my job for a month and work in a restaurant kitchen – or go work on a farm, that’d be great. Haha, yeah, the chefs would be like, ‘who let this YAHOO come in and cook in my kitchen?!’ But I’d love to do it.

So, I’m going to ask the obvious. Why Cleveland, as a foodie?

I love this city. I absolutely love this city. [In my line of work,] I’ve had the opportunity to leave many times, and for my job I travel a lot to places like New York City and LA and Chicago. Those cities are great, but I’m always happy to come home. I choose to call Cleveland home. Any one of our restaurants could open in New York City tomorrow and kick ass. It’s interesting, I interviewed Kate Krader from Food & Wine magazine recently and we discussed the same thing. Part of it is because it’s so expensive to open up a restaurant in the bigger markets like New York. The chefs will leave home and go get trained in the big city, and then they come back home [to Cleveland]. That’s one reason why Cleveland has such great restaurants, like The Greenhouse Tavern. We’ve also got great local farmers and people who are doing really great farm-to-table food. In this down economy, we continue to open up really great restaurants. People are still eating out constantly, and our food scene continues to shine.

… Now I’m hungry, and I really want to come to Cleveland!

You should come to Cleveland! I will buy you a drink and take you to dinner. Cleveland is just a kick-ass city. Great culture, great people and really, really great food. You should come here and eat, come visit our museums, come explore our city.


P.S. Local bloggers, don’t forget to register your blog here. It’s quick, simple, and will help drive traffic to your blog.
P.P.S.: If you’d like to be featured in our ‘Bloggers We Love’ series (or you’d like to nominate your favorite local blogger(s) for inclusion), we’d love to hear from you! Simply send an email to esther@outside.in

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27
Jul 10

Outside.in Adds Russell Fradin to Board of Directors

It’s rare to find people with both great entrepreneurial experience and a passion for sharing their knowledge.

When I met Russ Fradin, CEO of Adify Corporation, a few years ago, I was immediately impressed with his intelligence, energy and successful track record. Russ has been in the online media space for years at game-changing companies like Flycast and Comscore. He’s an expert at building valuable businesses.

When we at Outside.in find extraordinary talent, we do everything we can to get them on board to help build our business.

So I’m thrilled to share that Russ has agreed to join our Board as an Independent Director. In the short time that we’ve been working together, Russ has already proven to be invaluable with his insight, experience and no-nonsense style.

Other current Board members include Fred Wilson of Union Square Ventures, early investors Andrew Karsch and Mark Bailey, founder Steven Johnson, and me.

We’re excited to have Russ on the Board and are looking forward to introducing more exciting additions to our management team in the coming weeks.


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