Rob DelaCruz, our new CRO, will be on the 2:30 P.M. Geo-Loco panel at AdTech New York tomorrow, aptly-titled ‘How Big Brands Will Make Money with Location-Based Services.’
I say ‘aptly-titled,’ because I know that Rob DelaCruz knows a thing or two about the ways big brands can make money in this space— which, of course, is one of the major reasons we’re all thrilled that he chose to leave Microsoft (where he launched new businesses across Microsoft’s online portfolio in Search, Advertising and MSN), move his entire family from Seattle to New York, and join us here at Outside.in (the fact that Rob is an all-around great guy wasn’t lost on us, either).
In just a few short months, Rob has already forged key partnerships and shaped new advertising opportunities in 57k+ neighborhoods across the country. He’ll be sharing more about these at AdTech, to be sure.
P.S. Don’t forget to arrive at AdTech bright and early on Thursday morning to catch Steven Johnson, our co-founder and a bestselling author, who’ll be giving the 9:00 A.M. keynote address. He’ll be drawing insights from his new book, Where Good Ideas Come From, and discussing ‘The Patterns of Innovation in a Networked World.’
