Tomorrow at 1:00 P.M. EST, Outside.in Sr. Product Manager Lauren Sperber will speak at The Business of APIs Conference, sponsored by Mashery. The conference will be held at SunWest Studio, located at 450 West 31st Street here in New York City.
Lauren will be talking about our API as a case study for how APIs can power relationships between large and small companies (take Outside.in and CNN, for example). Though we’re probably a bit biased, we think that sounds really interesting, and we can’t wait to hear Lauren’s take on things.
The rest of the speakers at the conference sound similarly compelling:
- Ty Ahmad-Taylor, Founder, FanFeedr
- Danny Boice, Executive Director, Web Technology/New Media, The College Board
- Tim Carlson, Manager, Digital Platforms, USA Today
- Matthieu Houle, Director Mobile and Platform, Yellow Pages Group
- Chuck Hudson, Founder, Aduci and Control UI
- Marc Parrish, VP of Direct Marketing, Barnes & Noble
- Jason Purdy, Technical Program Manager, Associated Press
- Matt Raines, VP of Technology, Bluefly
- Benjamin Schmaus, Software Engineering Manager, Comcast Interactive Media
- Patrick Stokes, Vice President, Engineering, Buddy Media
- Jeremy Thomas, Director of Product Development, Active.com
- Oren Michels, Co-Founder and CEO, Mashery
- Quentin Hardy, National Editor, Forbes Magazine
Interested in attending? Tickets are still available through the conference site. The conference will be followed by a cocktail hour at 6 P.M. and sounds like an incredibly interesting event for developers and others interested in the business of APIs.
Lauren Sperber, Sr. Product Manager, Outside.In

As Outside.in’s first product manager, Lauren introduced order and documentation to the company’s small, scrappy development team. She moved on to head up product management of Outside.in’s hyperlocal search and syndication platform, including the newly released API, which enables developers to access local news in any U.S. state, city, ZIP code, or neighborhood. Before Outside.in, Lauren worked in product development and marketing in the education and non-profit sectors. She studied literature at Georgetown University and NYU, where she wrote her MA thesis on how search engines construct the authoritativeness of online text.



