Bloggers We Love: Your Stories Are LIVE on CNN.com!

As you may know, on April 20th, Outside.in shipped the first phase of our collaboration with CNN and began providing the local headlines on CNN.com. Then, on June 24, we started powering a local news module on CNN’s U.S. News page, and the results have been solid from there as well. In the first few weeks of looking at our implementations across CNN’s website, I’ve noticed some great visibility of ‘Bloggers We Love’ – blog stories are showing up on CNN.com (and CNN.com/US) from cities and towns all over the country, and it’s pretty awesome.

If you’ve registered with Outside.in and you haven’t yet seen your stories appearing on CNN.com (or Outside.in, for that matter), there are a couple things you can do to help your posts appear (but keep in mind CNN always has the last word on which headlines show up on their site):

  • FULL TEXT RSS: Be sure you are publishing a full-text RSS feed.
  • LOCATION, LOCATION, LOCATION: Be sure to mention plenty of geo information in your posts.
  • FRESH IS BEST: Post often, because the stories on CNN are the most recent stories in our ecosystem, and bloggers share that ecosystem with mainstream media sources, who tend to publish quite often. To make sure your content shows up, you’ve got to make sure it’s current.
  • We’re happy to see so many bloggers getting the spotlight they deserve. Here are a few examples I spotted on CNN.com on a recent morning:

    Here’s an example from CNN’s U.S. News page as well:

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    • http://topsy.com/blog.outside.in/2010/07/01/bloggers-we-love-your-stories-are-live-on-cnn-com/?utm_source=pingback&utm_campaign=L2 Tweets that mention Bloggers We Love: Your Stories Are LIVE on CNN.com! | outside.in blog — Topsy.com

      [...] This post was mentioned on Twitter by outsidein, jaredran. jaredran said: Did I ever mention that @outsidein is putting headlines from local bloggers on CNN.com? So, yeah. That's happening. http://bit.ly/bBl2Nj [...]

    • http://www.downtownlynn.com Corey Jackson

      AWESOME! Yesterday I went and fixed all the geo-tagging and badness of my feed as you guys suggested. Today my Independence Day post appeared in the local section. Very cool. Can't wait to see how much traffic it generates.

    • http://www.hyperlocalblogger.com/hyperlocal-news-roundup-24/ Hyperlocal News Roundup : HyperlocalBlogger

      [...] Bloggers We Love: Your Stories Are LIVE on CNN.com!, Outside.in Blog [...]

    • http://www.downtownlynn.com Corey Jackson

      Last two weeks – 9 referrals from cnn.com, versus 0 in the 4 year history before that. Nice work outside.in. I missed the local links by 1 today. It's too bad that myfoxboston and thebostonchannel are going to often outdo us little guys.

      The three stories that made it were all about the same thing in 01901. The fourth story is about a local CSA share from The Food Project.

    • http://blog.outside.in/ outsidein

      That's awesome, Corey! I'm so glad the best practices we mentioned did in fact improve your results and help your posts get you up on CNN. Very cool.

      :) Esther

    • http://blog.outside.in/ outsidein

      I love the fact that your story about a CSA went live on CNN. Seriously, how cool is that? Thanks for reading the blog and commenting :)

      - Esther

    • http://www.aawnews.com/cnncom-live#1007348 All Around the World News

      Bloggers We Love: Your Stories Are LIVE on CNN.com!…

      I found your entry interesting do I’ve added a Trackback to it on my weblog :)

    • http://blog.outside.in/2010/12/08/video-and-slides-from-our-presentation-at-masherys-bapi-conference/ Video & Slides from Our Presentation at Mashery’s Business of APIs Conference | outside.in blog

      [...] Business of APIs conference, speaking about how our API provides hyperlocal headlines on CNN.com as a case study for how APIs can power business relationships between tiny startups and [...]

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