Last weekend, we launched MyBackyard with StarNewsOnline of Wilmington, NC.  MyBackyard enables its readers to browse everything from news to real estate to events in dozens of neighborhoods in Wilmington.  Vaughn Hagerty, an enterprising developer at StarNews, leads the project and sings the praises of our hyperlocal platform, Outside.in for Publishers:

MyBackyard requires accurate address-level location information for items in our news feed. In addition, we need to have the option to attach more than one lat/long to a piece of content if necessary. Doing this accurately and consistently really requires a human editor with easy-to-use curation tools. We explored a few options, and Outside.in’s publisher tools fit the requirements nicely. Using them, a single editor can maintain our feeds in about 20 minutes a day.

We’re thrilled to have StarNewsOnline kick off our work with The New York Times Regional News Group and proud to have a product that meets their needs so well.

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