Posts FromMarch, 2010

30
Mar 10

Bloggers We Love: Liz Stambaugh

BLOGGER: Liz Stambaugh
FEATURED BLOG(S):
What’s to Eat, Baltimore?
Slow Food Baltimore’s Blog
FEATURED WEBSITE:
Baltimore Sustainable Food Examiner
Slow Food Baltimore
TWITTER:
@WhatsToEatBmore
@SlowFoodBmore
FACEBOOK:
What’s to Eat, Baltimore? on Facebook
Slow Food Baltimore on Facebook

WHAT’S TO EAT, BALTIMORE?

The daughter of a caterer and a native of Baltimore, Liz Stambaugh grew up in and around the local food scene. Having spent her own fair share of time working locally as a waitress and also as a partner in her mother’s catering business, it’s not surprising that Stambaugh’s blog is devoted to the food of the Chesapeake region, in all of its glorious incarnations. While Stambaugh does make some money from the blog, it’s primarily something she does for fun– something she thinks of as a public service to the diners of Baltimore.

Stambaugh's own 'Truffled Mac N' Cheese'

“My main blog is What’s to Eat, Baltimore? and I started it about two and a half years ago, mainly because my husband and I couldn’t find anything online about where the best places to eat are in Baltimore. Since we’re familiar with the scene, I felt like I needed to share,” Stambaugh says.

Stambaugh shares her passion for food by filling What’s to Eat, Baltimore? (which is also syndicated on Baltimore Eats) with useful information about dining out in Baltimore, as well as her own recipes and, of course, plenty of enticing food photography.

“My favorite things about blogging are the good food, the eating, and the pictures! I was never one for taking pictures, but because it’s one of the best ways to relay to people how awesome the food we’re sampling is, photographing the food is something I really like to do. I get upset if the lighting is really bad in a restaurant!” Stambaugh says, laughing.

Stambaugh admits that she used to feel self-conscious about photographing her meals at restaurants, but says that with the increasingly popular trend of sharing food photography on blogs, Facebook and Twitter, she no longer does. “When I first started doing it, I would sometimes get strange looks from the wait staff, but now I think the wait staff has been trained to ignore it,” she says. She now snaps away with abandon, though she does try to limit her photography at very formal dining establishments.

LOVE THE HATE MAIL

While Stambaugh has plenty of her own advice for bloggers, she says the best piece of blogging advice she’s ever received was from fellow Baltimore food blogger, Dara Bunjon of Dara Does It. Early in her blogging career, Stambaugh began receiving hate mail, primarily from vegetarian and animal welfare activists, because Stambaugh often writes about cooking and eating meat.

“Dara has been blogging for a very long time in Baltimore and she’s somebody I’ve looked to as a mentor. She said to me, ‘Hon, you have to take it with a grain of salt. If you get hate mail, that means you’re doing a good thing.’”

Stambaugh says Bujon also taught her not to take herself or her blogging too seriously. “I may make a typo occasionally, but I clearly state: I am not a professional writer, I’m doing this because of my love of food and my passion for food. I didn’t go to school for it. You just have to take it as it goes. If you don’t like blogging anymore and it’s stressing you out, then you probably shouldn’t be doing it,” Stambaugh says.

PAY FOR PLAY OR A-OK?

Stambaugh believes that her firsthand knowledge of the restaurant industry gives her credibility as a food blogger and says it helps to foster the positive relationships she enjoys with local bars and restaurants. Baltimore eateries frequently comp her meals or portions of her meals in order to entice her to come and visit their establishments, but Stambaugh doesn’t necessarily consider this pay for play.

Stambaugh notes that she does pay for many of her own meals, and that she always mentions that she was “invited out,” to a certain establishment when her meal (or a portion thereof) is comped: “Baltimore is very small, and especially in the food industry – they’re going to know you and invite you out to dinner,” Stambaugh says. “Of course, if a restaurant or PR firm has contacted me, I’ll say yes, I was invited.”

According to the Federal Trade Commission’s controversial guidelines governing endorsements and testimonials, bloggers and celebrities must fully disclose any “material connections,” they may have with advertisers or with any product or service they endorse. We’re not sure if noting that you were “invited out,” to a restaurant meets the FTC’s guidelines, however Stambaugh seems to be satisfied with this distinction.

EAT DANGEROUSLY, YOUNG GRASSHOPPER

Another benefit of food blogging is that one’s palate becomes more sophisticated. Stambaugh urges new or wannabe food bloggers to empower themselves to eat dangerously, noting that she herself has sampled many food items some might consider exotic, for instance blowfish, sea urchin and sweetbreads, as well as whiskey infused with pork belly.

“I used to hate mushrooms because of the texture, but I’ve found that in specific cooking methods, I like them,” Stambaugh says. “I like truffles, of course. But I also like mushrooms stuffed, and I like them fresh. I step out of my comfort zone a lot and eat things that I didn’t think I would ever eat, because it’s my responsibility to share. I’m not a wild mussel or oyster person, but I will eat them, especially if we go to a restaurant that specializes in them.”

Essentially, Stambaugh believes bloggers should always be striving to expand their horizons through their blogging, as blogging can open doors to new adventures and change a blogger’s life in unexpected ways. Stambaugh also says newbie bloggers should really spend time figuring out what they want to do and what they want their blog to become, without worrying too much about how their blog is going to stack up to already established ones. Perhaps the blogging experience will be a life changing one– but, then again, it might not be. The important thing, Stambaugh says, is to let the blogging experience evolve organically.

“Take your time and go at your own pace,” she advises. “Don’t compare yourself to other blogs. Do your own thing. If you like to use photos, do that. If you want to make videos with your Flip cam, do that. But don’t feel obligated to do things you’re not interested in.”

TAKE CHANCES, TWEET AND BE AUTHENTIC

Still, Stambaugh really encourages bloggers to take every opportunity that comes their way.

“If somebody emails you and says they want to talk to you about collaborating, pursue it,” she says. Stambaugh herself has been approached by advertisers and has also leveraged her blogging in ways that have allowed her to expand her writing portfolio and her bottom line. “I think of it as a business, even though it’s something that I love to do.”

Like every blogger we’ve interviewed thus far, Stambaugh says there is never enough time to accomplish all her blogging goals. “You get really excited and passionate about it, but when you have a full-time job and you blog [in your spare time], it’s hard to find the time to do it and do it right,” she says.

Using social media tools like Twitter and Facebook can help to fill the gap when you don’t have enough time to write a full blog post, however. “[Social media] makes me feel like I still have a bit of an impact everywhere I go, even if I don’t have the time right now to sit down and do a full article. If you want to increase your numbers, if you want to increase your publicity, if you want to do it full-time, you’ve got to use social marketing. [The popular Twitter client] Hootsuite has become my best friend since I’ve started blogging,” she says. (Personally, I prefer Brizzly, but it’s just a matter of taste – many swear by Hootsuite, others Tweetie. The important thing is to try out all the options and find the solution that works for you as an individual).

Another piece of advice? Be real. “Don’t be anonymous,” Stambaugh advises. “Put up a real picture of yourself. It frustrates me when bloggers remain anonymous– what’s your credibility if you do that? It frustrates me a lot when I want to get in touch with other bloggers and they don’t post their email address on their blog or even allow comments. If you’re going to blog but you’re not going to allow anybody to leave any feedback, why are you doing it?”

SLOW FOOD

In addition to her blog, Stambaugh works full-time for an insurance administration agency, an industry she fell into after studying 3-D art in college. Stambaugh is also Baltimore’s sustainable food Examiner, and since January 2010 she has served as the president of Slow Food Baltimore. She also established a blog for the chapter and is its main contributor. Stambaugh’s passion for the Slow Food movement comes through clearly in her voice as she begins talking about the organization.

Slow Food Baltimore is a non-profit and we are partnered up with Slow Food USA. We do fundraising, organize events, hold community meetings, work with local food programs and things of that nature. I do all the email newsletters, the blog, the website. We’ve just gotten started with our community gardens – we want to connect consumers with the producer. We connect people to the food and educate them – we bring education to the consumer and publicity to the producers,” Stambaugh says.

Stambaugh says her passion for Slow Food stems from her upbringing in Maryland.

“I was born in Baltimore and grew up outside of Baltimore, in Harford County. We moved around a bit because I come from a military family, but then I ended back up in Baltimore. My husband and I just bought a house out in Baltimore County, and I’m always telling people – ‘have you heard of this farm, have you heard of that farm.’ I guess that’s been a big driver for me — the connection of food with people and responsibly raised food. Food has always been a passion of mine and, within the last few years, food ‘raised right, done right and served right,’ has been a big thing for me. The number of farms and the amount of local produce within the Chesapeake region is amazing. What I do intertwines food with the land and people,” Stambaugh says.

According to Stambaugh, one restaurant in the Baltimore area that is succeeding in providing food that’s ‘raised right, done right and served right,’ is Woodberry Kitchen in Clipper Hill. “Woodberry Kitchen is one of the few restaurants on the East Coast that sources everything locally, regionally and organically – they even do their own recycling. They’re one of the largest and most successful farm-to-table restaurants on the East Coast,” Stambaugh says. “Woodberry Kitchen is absolutely my favorite restaurant in Baltimore – they deliver amazing, seasonal food throughout the year. You can go there every day of the week and try something different.”


BALTIMORE: ‘ THE WIRE ’ WON’T GIVE YOU THE FULL, DELICIOUS STORY

In Stambaugh’s opinion, another group that consistently delivers are the people of Baltimore, as a whole. “The one thing I really love about Baltimore are the actual people,” Stambaugh says. “You can’t go anywhere without people being friendly. You go sit down anywhere in a bar or restaurant in Baltimore and someone sees you looking at the menu, half of the time they’re going to approach you and say, ‘Oh, this is really good,’ or ‘You should try that.‘”

She says visitors should know that while ’The Wire’ is good television, it’s not necessarily representative of Baltimore as a whole. “What happened with ‘The Wire,’ is true, but it’s only a small part of the city, and the average person or tourist would never really see that side,” Stambaugh says. Instead, Stambaugh encourages visitors to check out the ‘Federal Hill neighborhood of Baltimore when they come into town. “Federal Hill is right behind the Inner Harbor, and there are a ton of great bars and restaurants — what’s more, the bars in Baltimore are really intent about delivering quality food,” Stambaugh says.

This mix of high quality food and a laid-back atmosphere is typical in Baltimore, Stambaugh says: “Even the fine dining establishments won’t turn you away in a pair of jeans and a dress top.”

Of course, as much as she loves to dine out, Stambaugh also enjoys doing a fair amount of cooking herself, and was kind enough to share her recipe for ‘I Survived SNOMG 2010 Truffle Mac n’ Cheese,’ with us, which she came up with as an experiment during one of the huge snow storms that hit the East Coast this past winter. We will leave you with this ooey-gooey cheesy deliciousness and also with this thought: if this recipe is even half as tasty as what’s to eat in Baltimore, we think a road trip might be in order very, very soon…

P.S.: If you’d like to be featured in our ‘Bloggers We Love’ series (or you’d like to nominate your favorite local blogger(s) for inclusion), we’d love to hear from you! Simply send an email to esther[at]outside[dot]in.

23
Mar 10

Bloggers We Love: Dana Freeman

BLOGGER: Dana Freeman
FEATURED BLOG(S): Find and Go Seek
FEATURED WEBSITE: Find and Go Seek
TWITTER: @MissMagpieFGS
FACEBOOK: Find and Go Seek on Facebook

FINDANDGOSEEK.NET & FINDANDGOSEEK.BLOGSPOT.COM

“It was a born-out-of-frustration thing,” says Dana Freeman, when I ask her what prompted her to start her website, FindandGoSeek.net and its corresponding blog, blog.findandgoseek.net.

“My kids were 5 and 8 and there was no great way to search online and find great things to do with your kids in northern Vermont. My husband, Andy, came home one day to find me at the dining room table researching summer camps. There I was, with newspapers spread out all around me, circling things, calling my friends for their advice—you know, word-of-mouth marketing. But we’ve always been in the computer industry, both of us, and we knew there had to be a better way. ‘We can build that,’ my husband said, and that’s sort of how the idea was born.”

And build it they did. In March 2008, after spending a year and a half on site design and planning, FindandGoSeek.net launched, with the blog component following afterward.

The Freeman Family - Dana, Andy, Callahan (8) and Flynn (11) - Trapp Family Lodge, March 2010

Freeman warns business-minded bloggers and wannabe web entrepreneurs not to forget about design and the user experience on their website or blog. “It pays to look around and see what’s out there on other websites in your industry or others in a similar industry,” she says. “I really researched, and I’ll tell you we had 10 iterations of our homepage before we launched. There’s no sense in building something that people are going to come to once and never come to again. If it’s not quality, then you’re never going to retain anybody.”

The website itself is a directory of family-friendly businesses, events and attractions in northern Vermont, organized by category and searchable by keyword. Calling itself “Vermont’s Insider Guide to Kid-Friendly Fun,” FindandGoSeek boasts a plethora of user-generated reviews, all curated by Freeman.

“I’m really passionate about Vermont, and I’m really passionate about family things to do in Vermont,” Freeman says. “I feel like I want Vermonters to get the most out of the things to do out here. There are some people who need a little bit of guidance. I tell them: ‘just go! Experience Vermont!’”

While the FindandGoSeek website is a more comprehensive resource than the blog, the blog offers Freeman a chance to expand her editorial coverage. Freeman is also investing in a “blogover,” as she calls it, to be completed in the near future, which will better integrate the blog and the website. (03/29/10: UPDATE: The blogover has been completed and it looks great!)

PARENTS LOVE HYPERLOCAL

As Freeman says, FindandGoSeek is ”about as local and skimmed down as it gets— hyperlocal— and that’s why it works really well.”

We couldn’t agree more – FindandGoSeek does what it does successfully, in large part because the site and blog are so focused in their scope. Of her audience, the overwhelming majority are moms and dads in Burlington, a demographic that speaks well to local advertisers. Freeman says that advertisers will come to her after realizing that their advertising dollars will go much further in a targeted, local campaign.

“[A local advertiser will first] put an ad in the local newspaper and then [when that fails,] they come to me and say, ‘I can’t track it. There’s no point! [The newspaper] put [my advertisement] next to an ad for a car wash!’ So I help them reach the audience they’re targeting: Burlington parents,” Freeman says.

FOLLOW YOUR BLISS

Though FindandGoSeek boasts a dedicated readership and satisfied advertisers, its biggest fan is undoubtedly Freeman herself— her passion and enthusiasm are contagious.

“The other day, I turned to my husband and said, ‘I love my job.’ And I do. I wake up every day and I LOVE my job. Burlington is an incredible community to do business in, and I feel like I’m doing a public service for my community,” Freeman says.

Freeman’s passion for her work translates into an incredibly fun, visually appealing site, as the Freemans chose to create custom avatars as part of FindandGoSeek’s branding strategy. They considered using cartoon people but found that animals are more universally appealing to both parents and children – and that, while some people like dogs and hate cats (or vice versa) – “everybody likes birds!”

With that in mind, Freeman’s alter-ego and avatar on the website is Miss Magpie, a cartoon bird, which the Freemans chose because, as Freeman puts it, “A magpie is, by definition, a chatty little bird – I definitely have a lot to say, and that’s what I’m doing – I have my finger on the pulse [of Burlington, VT] and I’m sharing it.”

SOCIAL MEDIA IS KID-FRIENDLY

Freeman not only shares the pulse of Burlington via her website and blog, but also on Twitter and Facebook.

Twitter and Facebook have been absolutely terrific. Social media has grown our business immensely. I find, separately, that Facebook connects me really closely with the local parents here [in Burlington],” Freeman says.

For instance, Freeman recently ran a contest on her Facebook page in which she gave away tickets to ‘When Elmo Grows Up,’ a Vee Corporation production, presented at Burlington’s Flynn Theater. To enter the contest, locals had to submit reviews of area businesses.

“We got 86 reviews in 4.5 days,” Freeman says. “That contest completely engaged a ton of feedback. It was terrific.”

Twitter, on the other hand, has cemented me with the Burlington business community. They’ve become aware of who FindandGoSeek is, as have other family travel businesses. I’ve met a lot of potential advertisers on Twitter and made a lot of contacts.”

Freeman says her foray into social media has led to other opportunities, such as guest blogging. She’s done guest posts for several family travel resources, for instance WeJustGotBack.com (‘Travel Advice You Can Trust, From Families Who Have Been There’) and CiaoBambino.com (‘Inspiring Families to Explore the World’). She’s also recently started reviewing local Vermont travel properties.

Still, Freeman cautions business-owners against using social media tools before they’re really ready. “Don’t just fly out there blind; it pays to listen,” she says. “I watched Twitter for a really long time before I jumped in— I was really an observer. I like to make sure I know what I’m doing first, especially since [social media is] so public. I learned that for FindandGoSeek, social media is really about quality, and not quantity. I don’t really care about how many followers or fans we have, I want the right ones: I want parents, I want caregivers of children.”

IT’S NOT ALL FUN AND GAMES… OR IS IT?

Like each of the other bloggers we’ve spoken to thus far, time management remains a challenge for Freeman. In addition to raising two kids, she works on the site full time. Much to their chagrin, Freeman also works weekends.

“Oh my God, there are not enough hours in the day,” Freeman says. “I wish there were 48 hours in the day. I try to do as much as I can before the weekend, but people are always looking for things to do with their families on the weekend, and I like to make sure that I’m there.”

The lesson? If you’re looking to start a hyperlocal venture of your own, be prepared to work long and hard. This local business takes dedication: “Anything hyperlocal really needs to be updated daily,” Freeman says. “People don’t want anything that’s out of date. They’re looking for you to be their source. They want you to work for them – fresh is best. That probably sounds like a grocery store slogan, but it’s the truth.”

It may be a tough job, but if you’ve got the right concept, it can also be rewarding— so the next time you find yourself drowning in a sea of newspapers, frustrated with the difficulty of finding quality local information, it may be time to embark upon your own hyperlocal adventure because, as Freeman says, “it’s challenging, but I’m pleasantly surprised at how much I like working for myself.”

P.S.: If you’d like to be featured in our ‘Bloggers We Love’ series (or you’d like to nominate your favorite local blogger(s) for inclusion), we’d love to hear from you! Simply send an email to esther[at]outside[dot]in.

P.P.S. The Freemans have designed their site with the ability to license their technology anywhere. If you’re interested in learning more, Freeman encourages you to contact her.

23
Mar 10

Outside.in Named to Lead411’s Hot 125 – New York

Outside.in has been recognized as one of the hottest companies in the New York City region.

On a daily basis, the Lead411 research team scours through at least 600 press releases and business articles including venture capital financings, company launches, office openings, new customer press releases, etc. This information has given insight to which are the fastest growing companies in U.S. Lead411’s “Hot List” awards have been created to recognize these fast growing companies.

“We are very proud of these awards. We have been tracking fast-moving companies for our customers for the past 10 years,” said Tom Blue, CEO of Lead411, “and we felt it was important to recognize these growing brands publicly.” The entire list including more details about the award and winners can be found at http://www.lead411.com/topnewyorkcompanies.html.

Lead411 provides information, news, and research about U.S. companies and their executives. Founded in 2001, its goal has been to focus on quality corporate data that is valid and useful rather than producing as many company records as possible. In addition, Lead411 tracks company news in order to alert its customers about venture financing, new hires, hiring plans, etc. Customers include Gartner, Administaff and ADP.

16
Mar 10

‘Bloggers’ We Love: Jen Connic

‘BLOGGER’: Jen Connic
FEATURED BLOG(S): Behind the Press
WEBSITE: Millburn-Shorthills Patch
TWITTER: @JenConnic & @JenPatch

MILLBURN.PATCH.COM

Today’s installation of our “Bloggers We Love,” series is a little different, as Jen Connic isn’t a blogger per se. As editor of the Millburn-Shorthills Patch, Connic considers herself a ‘community journalist,’ a role that she views as distinct from that of a ‘blogger’ or ‘citizen journalist.’

Connic in the Field

“A blog has come to be known for more than it actually is—not everything in the web space is a blog. I’m not a blogger. I was called a citizen journalist by someone [and I’m not one]. I’m a professional journalist who’s been doing this for more than ten years,” Connic says. “If I’m writing an article about the Board of Education budget, it’s not my opinion. If I want to give my opinion about that item, I will write a column about it.”

Connic says she considers someone a professional journalist because they’ve had formal journalism training—not because they get paid for their reporting, which is what many would associate with the term ‘professional.’ She notes that in today’s changing media landscape, there are a lot of out-of-work reporters who are blogging for free, but that they remain trained professionals first and ‘bloggers,’ second.

Still, Connic does recognize that not all blogs are opinion-based. “A blog can be an opinion column, it can be a photo column, or it can be a news blog,” she notes. “You see this a lot in news. [A reporter might say] ‘I can’t write an article right away, so I’m going to post something on my blog.’ You especially see this in the sports world.”

And, while she is careful to distinguish herself from citizen journalists, Connic says she appreciates the work they’re doing.

“I have all the respect in the world for [citizen journalists]. There are a lot of people in my industry that frown on citizen journalists, but there are a lot of people out there who are not trained who are doing great things. I call it the ‘Matlow factor,’” she says.

By Matlow, Connic explains, she’s referring to Dave Matlow, a ‘citizen journalist,’ she worked with while she served as the editor of WestportNow. “Dave’s work has been picked up by the AP, he knows what to look for at a scene, and he knows what kind of information to bring [to his editor]—and he’s not a professional journalist,” Connic says.

Hold on a second.

A reporter who knows what to look for at the scene, what information to bring to his editor, whose stories have been picked up by the AP – and he’s still not considered a professional?

Hmm.

While many may dispute Connic’s terminology and we could surely argue about the semantics endlessly, there’s one thing we can probably all agree on: the work Jen Connic is doing at the Millburn-Shorthills Patch is helping to change the local news industry.

EVERYBODY LOVES MILBURN

Millburn, NJ is indeed a popular spot when it comes to local media, a fact to which Connic can attest.

“There are so many of us here. We have The Item, The Independent Press, The Star-Ledger, TheLocal and The Alternative Press. That’s two weeklies, one daily and, including us, three online ventures.”

According to Adam Isserlis of Rubenstein Communications, who represents Patch, “Patch aims to deliver the best, most comprehensive, local news, in real-time. It’s real journalists doing local news on a real level.”

So what makes Patch different from other local news sources?

The distinction is ‘real-time,’ Connic says. “We’re going to tell you what’s going on right now, not what went on three days ago,” she says. While most online news sources do this, Connic says her advantage is that she covers a smaller community than the others. “The Alternative Press covers a much larger area [than the Millburn-Shorthills Patch],” Connic says, “and TheLocal is also being drawn in different directions because they cover other communities, too.”

Essentially, the Millburn-Shorthills Patch is able to do what it does by keeping its geographic focus narrow. “In my experience, towns under 20,000 are manageable,” Connic says.

DON’T CALL IT A COMEBACK

Given the popularity of the term ‘hyperlocal,’ in Connic’s—and our—line of work, it seems only natural that we would ask her how she would define the term herself.

“[Hyperlocal] bugs me, it’s a buzz term,” she says. “What we do is down and dirty community journalism. It’s the same thing that people have been doing for decades: ‘Don’t call it a comeback,’ to steal a line from L.L. Cool J. Community journalists have been here, only now we’re getting pulled in different directions. The daily papers aren’t here anymore, or they’re not covering their local communities like they used to, but there isn’t anything new about the kind of journalism that local journalists are practicing. This is the kind of news that people have always been craving, and it’s always been around, only now people are getting it online.”

CHANGE, CHANGE, CHANGE

Of course, that isn’t to say that the changing face of media and journalism hasn’t changed the way Connic actually writes and operates—it has.

“When you write for a newspaper, you’re writing for tomorrow,” Connic says. “I think when you write for the web, you have that whole aspect of writing for ‘now,’ and not ‘tomorrow.’ If you write for tomorrow, it’s old news.”

Connic also says that ‘less is more,’ when writing for the web. “Two lines is news on the web. I can put out the first notice of a story and do the writethrough later. That’s the beauty of the web.”

Oftentimes, the way stories are edited is also different online. This is certainly true at Patch, because as the editor of the Millburn-Shorthills Patch, Connic is its only full-time employee, so she doesn’t always get a second set of eyes on her stories.

“I call it ‘flying without a net,’” she says. “This is how I operated when I worked back at WestportNow. The first time I had to do it, it made me nervous—it scared the crap out of me—because I’m a perfectionist. But I’ve had to stop beating myself up. I’m by myself, and there could be an error in a story that’s there for 3 hours.”

Still, Connic isn’t really alone—there’s clearly a fair amount of collaboration going on at Patch.

“We all kind of look out for each other,” Connic says. “My regional editor will look at my stuff later on, or if I want someone to put their eyes on something, I’ll call Jose Ortiz, my sports editor, and I won’t post it right away. It’s not, like, scary ‘without a net.’”

Of course, many in the media world do feel they are ‘flying without a net,’ right now—even scary ‘flying without a net.’

But not Connic.

“I really hate it when people say that print is dying or that newspapers are dying or that the news industry is dying,” she says. “We’re not dying, we’re evolving. The news industry hasn’t always been the way it’s been for the past 10 years. [If you’re interested in the future of media,] you need to be a reader of history. Even 100 years ago, in the days of Pulitzer and Hearst and those guys, the news industry was quite chaotic. They were saying some of the same things then as now. Obviously I am concerned—and I want to evolve with [the industry]. I can’t imagine myself not being in this industry. I’m not scared, I’m excited.”

THE FUTURE OF JOURNALISM

Connic’s job is certainly not meant for those lacking passion, fortitude and a very strong work ethic. Moreover, in an industry that’s been plagued by mass layoffs in recent times, it must take a certain fearlessness to endeavor to become a journalist. But what other skills are crucial in a quality community journalist?

“The basics are: a sense of curiosity. Be observant,” Connic says. “There’s a lot to say about the scientific method when it comes to reporting. You have your hypothesis and you start asking questions, and eventually you come to some sort of conclusion, and that’s your article. Having a good pair of walking shoes—that will really get you a lot of places. Those are the basics. If you don’t have those basic skills, it doesn’t matter what kind of camera you have or if you’re using Facebook or Twitter or what have you. I guess you could say I’m a little ‘old school,’ in that way.”

Old school or not, Connic is leading the charge to define a decidedly new-school incarnation of local journalism.

9
Mar 10

Bloggers We Love: Katlin Smith

BLOGGER: Katlin Smith
FEATURED BLOG(S): Southwest Washington Zest
WEBSITE: Urban Words Group
TWITTER: @KatlinS

SOUTHWESTWASHINGTONZEST.COM

The first thing that comes to mind when speaking with blogger Katlin Smith is that she’s one ambitious lady. Her blog, Southwest Washington Zest, is all about ‘Celebrating People, Places and the Good Life in SW Washington State’, and it does just that.

The Bounty from a SW Washington State CSA

Smith covers seven counties in SW Washington State: Clark, Cowlitz, Klickitat, Lewis, Pacific, Skamania and Wahkiakum, to be specific. That’s some 8900 square miles (by comparison, the entire state of New Jersey is only 8729 square miles), and Smith is determined to cover all of it.

CHAMPION OF THE LOCALS

Smith, who is originally from Iowa, has lived in the Pacific Northwest since 1976. A former journalism major, she started her blog as a creative outlet and as a way to publicize her (rather large) corner of Washington State and call attention to all of the activities, attractions and goings-on there.

But her biggest goal is to get local people out and about, exploring their area:

“When people think Washington State, they think of Seattle. We’re right across the river from Portland, and Oregonians can be a little snooty; I’d like to get my Oregonian friends to come over here more. That river shouldn’t be as big of a divide!”

MONEY, CASH, BLOGGIN’

Smith also sees the blog as a way to combat the recession:

“That’s one of my goals, too – to increase visitors up here in my own tiny way and to create some kind of economic stimulus around the state.”

Smith herself has certainly shelled out a nice chunk of change in the name of blogging. She says the expense has been one of the most surprising things about blogging, and notes that she’s dropped a hefty amount of cash at hotels and restaurants across SW Washington.

Smith Sampled Barbequed Oysters at River View Dining in South Bend, WA

Like blogger Sara Pepitone, Smith foots the bill herself and says that bloggers do need to be aware of the newest FTC regulations:

“I don’t accept any freebies. That may be my downfall – I don’t know! I may go broke blogging. It bothers me when I read blogs that don’t disclose [the freebies they get] and there’s clearly no way they paid for [a certain item, trip or experience] themselves. I have a journalism background and I’m trying to follow the same ethics that I would if I were a newspaper reporter. So, consequently, I will probably go broke!”

That said, Smith isn’t doing anything at the moment to monetize her blog.

“I’d like to get to a certain number of subscribers or visitors before I do that. I don’t want to destroy the look of the blog. I just need to find a way to do advertising in a way that is aesthetically pleasing,” she says.

LEAVE IT TO THE PROFESSIONALS

Blog design is certainly something that Smith has put a lot of thought into and also invested in.

“I think a lot of people feel it’s challenging to design their blogs, so I hired someone. That turned out to be a great decision. I love looking at food and travel blogs because they’re graphically so gorgeous. Of course, if you want to have a certain look and feel, you need a professional,” she says.

As for her own professional life and how it has been impacted by her blogging, Smith says she hasn’t seen much of a crossover between the two.

“I would say [the blog is] kind of separate from my professional life – it’s introduced me to some potential clients, but that’s not why I started it, so I haven’t leveraged it that way. For my clients, it shows a fun side of me that they don’t normally get to see, but I don’t know if that’s necessarily going to bring me work. I’ve thought about creating a PR blog, but I’m not ready to take on a second blog.”

WHAT TIME IS IT? (BLOGGING TIME)

Not surprisingly, Smith’s reservations regarding the possibility of a second blog stem from what seems to be a recurring theme amongst bloggers: blogging is HARD. It takes a LOT of time to do it right. Smith spends roughly eight hours per week on blog-related activities, and averages about one post per week.

“[The amount of time it takes to blog] has been the most surprising thing. When I started, I expected to blog three times a week – and now, doing it all on my own – research, writing and marketing – I realize there just isn’t any way I can do that – and run a business and keep a social life and all that. I do have to do a fair amount a research, and that takes time,” she says.

BLOGGERS JUST WANNA HAVE FUN

Still, in spite of all the challenges that come with blogging, Smith says, she’s never thought about quitting.

“It’s so much fun! I’ve met so many great people. How often do you get to set an appointment with a museum director? You have to have a reason for doing it. The blog gives me that entrée, to meet interesting people I wouldn’t have met otherwise.”

When I ask Smith to give me an example, she’s reminded of a tattoo parlor she and her husband visited while in Camas, WA.

Painless Ric's in Camas, WA

Painless Ric's in Camas, WA

“We were in downtown Camas on a Saturday night, spending the weekend there for the blog. It was about 10 P.M. and I said to my husband, ‘let’s go out and see what’s open.’ It’s a pretty quiet town, but there were two taverns open … and a tattoo parlor, too. It turns out that the reason that it was open was that there’s a paper mill in Camas, and the tattoo parlor – Painless Ric’s – caters to the mill workers. Apparently the mill workers will stop by for tattoos after work. A tattoo parlor is not a place I’d normally go, but we had a great time talking to the staff.”

But the best part about blogging?

“The sky’s the limit. I think some of the most creative writing and best photography is happening on blogs right now – there’s not a doubt in my mind. Blogging opens up this whole new way to be creative. Some people say, ‘don’t you think you’re going to run out of things to do [in SW Washington State]?’ – but there’s so much to experience, it’s limitless. I’d love to see every area in the country have a blog focused on recreation and tourism. ANY area – I don’t care where it is – can be turned into a blog full of great local insights.”

PS: If you’d like to be featured in our ‘Bloggers We Love’ series (or you’d like to nominate your favorite local blogger(s) for inclusion), we’d love to hear from you! Simply send an email to esther[at]outside[dot]in.

4
Mar 10

Bloggers We Love: Sara Pepitone (Part 2 of 2)

… CONTINUED FROM PART 1

BLOGGER: Sara Pepitone
FEATURED BLOG(S): 30toMidnight, ScoreboardGourmet
WEBSITE: SaraPepitone.com
FACEBOOK: 30toMidnight on Facebook
TWITTER: @SaraPepitone

SCOREBOARDGOURMET.COM

ScoreboardGourmet, Pepitone’s other main venture, strives to answer the ever-pressing question: ‘What did you eat at the game?’

To this end, Pepitone reviews the various culinary offerings at ballparks around the country, from the lowest-profile minor league parks to the swankiest new stadiums.

Pepitone began the project several years ago after unsuccessfully pitching a similar story idea to the now-defunct Gourmet magazine. Today, ScoreboardGourmet “remains a natural extension of what I do, which is go to games,” Pepitone says. “Originally, I was blogging because it was going to be part of my writing portfolio, but then it turned out to be really fun.”

Blogger Sara Pepitone Enjoys Herself at a Game

HERE WE GO, SCOREBOARD, HERE WE GO!

One of Pepitone’s first forays into blogging, ScoreboardGourmet now regularly gets over 10,000 unique visitors a month, though things are a bit slower in the off-season. “I always think it’s the last winter [I'm going to run the blog], but then spring training starts, and I get excited again,” Pepitone says.

It certainly doesn’t hurt that the site has a legitimate following in the always-enthusiastic world of sports. The site’s popularity has opened doors for Pepitone – both figuratively and literally: “I get to do things like call up the security at the Louisiana Superdome and get a tour.” Truly an awesome perk, as any member of the Who Dat Nation will undoubtedly tell you.

NO FREE LUNCH

Despite the fringe benefits, Pepitone remains true to her roots and journalistic ethics. “I don’t take free stuff, and if I do, I always mention it,” she says.

It’s not surprising, then, that Pepitone supports the Federal Trade Commission’s 2009 guidelines regarding endorsements and testimonials, wherein bloggers can be fined up to $11,000 for non-disclosure of payments and freebies. “I absolutely do [disclose everything], and I’ve done that all along,” Pepitone says.

FAMILY MATTERS

Peptione’s background also informs the structure of the site — while technically a single-author blog, ScoreboardGourmet can feel like a larger operation.

“When I started ScoreboardGourmet, my intention was that it was going to be a database— but with blogging, people like to be involved,” she says.

Pepitone’s reader’s certainly do love to get involved — they write to her often, asking for information and soliciting advice.

“I get a lot of moms who are going to their first ball game with the kids and their friends, and maybe one of them has a gluten allergy, so they want to know what to what that child can eat at the game. Or, they may want to know how much hot dogs cost at a specific minor league park in the Midwest. ”

And what’s the most popular search topic on ScoreboardGourmet?

“That’s easy,” Pepitone says. “Peanuts. People are constantly searching for ‘calories in peanuts,’ and then they find my site.”

GROWING PAINS

What has all this blood, sweat, tears and blogging taught Pepitone?

“If you want to grow, you have to invite interaction,” she says.

With that in mind, Pepitone is considering ways to build community on both of her sites (she’s implementing a TypePad community page, for instance), though she admits the prospect of investing more time and energy into her blogs can be a bit overwhelming.

She’s currently considering taking on interns to help with the workload (“I suck at Twittering,” she admits.) and is also actively seeking both local and national sponsors for ScoreboardGourmet.

Pepitone has also grown her traffic by submitting her blogs to the Outside.in network. “Outside.in definitely drives a lot of traffic to me,” she says. “It’s really smart, thinking about neighborhoods.”

INFORMATION, PLEASE!

One thing Pepitone won’t do to grow traffic? Write tabloid fodder.

I still remain a journalist first. I don’t put up information that isn’t researched in some way. I don’t do gossip, because I think that’s irrelevant. I’m more interested in information first. My primary interest is information and sharing information.”

###

PS: If you’d like to be featured in our ‘Bloggers We Love’ series (or you’d like to nominate your favorite local blogger(s) for inclusion), we’d love to hear from you! Simply send an email to esther[at]outside[dot]in.

2
Mar 10

Bloggers We Love: Sara Pepitone (Part 1 of 2)

BLOGGER: Sara Pepitone
FEATURED BLOG(S): 30toMidnight, ScoreboardGourmet
WEBSITE: SaraPepitone.com
FACEBOOK: 30toMidnight on Facebook
TWITTER: @SaraPepitone

“Food and sports have always been the most important things to me,” Sara Pepitone explains, when I ask her why she blogs. “It’s all about bringing people together.”

Pepitone, a freelance journalist who lives in New York, is the creator and editor of numerous blogs that use Outside.in to help drive their traffic, most notably 30toMidnight and ScoreboardGourmet.

While they’re very different sites, each evolved organically for Pepitone. In today’s post, which is part one of two, we’ll focus on Pepitone’s newest blog, 30toMidnight. On Thursday, we’ll follow up with part two, a post about ScoreboardGourmet, one of her first forays into blogging.

30TOMIDNIGHT.COM

30toMidnight, a blog on which Pepitone rates New York City bars on their age-appropriateness for the thirty-something crowd, started “because I became single,” Pepitone explains. “When you become single in your 30′s, you realize the scene has changed a lot,” she says, “especially if you were used to going out as a couple.”

The blog’s catch phrase? ‘We tell you: Where to go, Who you’ll find there (How old they are), What they say to us, and When to leave.’

It’s a straightforward, database-driven concept and, as it turns out, New Yorkers in their thirties are hungry for this kind of information. As we noted in our conversation with Pepitone, while unquestionably helpful, New York magazine’s searchable restaurant database doesn’t include a filter for the patrons’ average age.

Thirtysomethings enjoying the scene at Balthazar (Spring at Crosby, SoHo)

That said, 30toMidnight enjoys a small but growing following, who are “mostly women,” Pepitone says, although “it’s not about dating, it’s to help you find a bar where you’re not the oldest person.”

SHE WORKS HARD FOR THE TRAFFIC

As the sole author of 30toMidnight, Pepitone spends a lot of time in New York City bars — which, contrary to popular belief, is not all fun and games.

“Going out all the time is exhausting — quite often I’d rather sit on my couch,” Pepitone says, noting that creating new content remains her biggest challenge.

Another challenge for Pepitone is photography, or ensuring that there’s enough visual content on her blogs.

“It’s much more important [for blog traffic] than I’d realized,” says Pepitone, who considers herself a wordsmith at heart. “People love pictures, they love numbers, and they love places.”

When asked what other advice she has for new or wannabe bloggers, Pepitone continually comes back to the themes of dedication, perseverance and hard work. “There’s almost never a moment when I’m not working,” she says.

When choosing an editorial model, niche or topic for your blog, she advises, “decide if it’s something that’s fun, or if it’s a career. If you’re thinking of it as a career, you’re going to need to spend a lot of time on it. You have to spend the time doing the annoying things, like checking links — and you HAVE to market it, you have to.”

BLOGGIN’ AIN’T EASY (BUT IT SURE IS FUN)

She’s not kidding. It takes a lot of hustle to become a successful blogger, whether your definition of success comes in the way of reader engagement, monetization, some mix of the two, or even some other measure.

“I think people are surprised by that,” Pepitone notes. “If you don’t have 10,000 visitors a month, you probably don’t need to be blogging,” she argues. “You should always be asking yourself: who am I doing this for? I like to think the future of blogs is really well-researched and thought-out content. If you’re doing it casually, it doesn’t need to be a blog.”

At the same time, Pepitone acknowledges, 30toMidnight has yet to hit 10,000 unique visitors a month. So what is it that keeps her motivated to continue with the project?

In the long run, Pepitone says, 30toMidnight will live or die by the numbers, but in the short term, the little things are enough to keep her going:

“I was out one night with a friend, and two guys started talking to us. 30toMidnight came up, and it turned out they had read every post — the blog wasn’t even 6 months old [at that point]. They were just two normal guys — it was really fun and a really gratifying moment. When I don’t feel like going out, I think about that experience.”

NOW YOU’RE IN NEW YORK

Of course, Pepitone has also learned a lot about going out in New York City through her 30toMidnight adventures. For instance, if you’re looking to meet new people, don’t go out with more than one other person, and definitely don’t go out in a group of three.

“Groups of three are the worst – triangles can’t be infiltrated, and they make you very unapproachable.”

She’s also learned that age is a touchy subject.

“I get a lot of hate mail from young [read: under thirty] readers. People get really upset about age. You feel too young, or you feel too old.”

This is especially true in New York City, she adds, a city where “people are always questioning where they are [in life], and [bringing up their age] often reminds people of where they’re not.”

… TO BE CONTINUED!

PS: If you’d like to be featured in our ‘Bloggers We Love’ series (or you’d like to nominate your favorite local blogger(s) for inclusion), we’d love to hear from you! Simply send an email to esther[at]outside[dot]in.

1
Mar 10

Outside.in Loves Local Bloggers

At Outside.in, we’re all about local content, and some of the best sources of that content are local bloggers that live and write in neighborhoods all across the country. They write about restaurants, business, town council meetings, fishing, nightlife, art, outdoor adventure, real estate, music and much more.

While some may pursue blogging as their career, many others might have full time jobs that have little or nothing to do with their blogs. In either case, we believe that a love for writing and a passion for the place they call home (be it love or hate) are common amongst all local bloggers.

As an organization that is constantly inspired by the energy and enthusiasm of local bloggers, we want to provide them with an opportunity to tell you who they are and what they do.  So, we’re continuing our series aimed at shining a light on the awesome work of these individuals, and we’ll be interviewing local bloggers on a regular basis — sharing their stories, experiences, advice and passion with you.

If you’d like to be featured in our ‘Bloggers We Love’ series (or you’d like to nominate your favorite local blogger(s) for inclusion), we’d love to hear from you! Simply send an email to me at esther[at]outside[dot]in. I’m Outside.in’s new Community Manager and I’d love to get to know you better.

Our first interview will be posted tomorrow, so stay tuned!


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