Today we are announcing that publications from The McClatchy Company, Dow Jones, Lee Enterprises and The Tribune Company have selected the Outside.in for Publishers platform. The full release and details are below.
It is really awesome to see these titans of local media build their neighborhood pages with our tools for aggregation and curation. It goes a long way to helping fulfill the promise of the new local media ecosystem. Big publishers need to get to a neighborhood level to satisfy their readers and advertisers and local bloggers need more traffic and visibility. Our tools bring them all together to their mutual benefit.
We’re glad these leading sites think we’re the best choice and we’ll continue to build and improve our services so everyone wins.
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MORE PUBLISHERS TEAM WITH OUTSIDE.IN FOR HYPERLOCAL CONTENT
News Organizations Across the Country are Adding Real-time Neighborhood News to their Sites
NEW YORK, NY (February 8, 2010) – In the past 7 months, hyperlocal content and advertising platform Outside.in has formed partnerships with some of the country’s most well-known publishers, including The Miami Herald, Dow Jones Local Media Group, New York Post, St. Louis Post-Dispatch, and properties of the Tribune Company, including Chicago Tribune, Chicago Breaking News, ChicagoNow, and the Baltimore Sun.
Outside.in launched its publisher offering, Outside.in for Publishers (OIP), in June 2009 to create targeted Neighborhood News Pages for every city, town and neighborhood in a publisher’s market. Publishers using the OIP platform can create customized and curated hyperlocal news sections, add tagged news maps, and curate the aggregated news feeds to fit their editorial guidelines.
As a result, Outside.in has extended its reach to more than 100 publishers, providing consumers, publishers and bloggers the tools needed to make neighborhood news and information easily accessible and widely available.
“People have a deep interest in the news and events that are happening in their immediate neighborhoods,” said Camilla Cho, Vice President of Business Development of Outside.in. “But the ability to create, find, organize and distribute local content has historically been a struggle for many media companies. As the media landscape continues to change, more and more publishers are seeing the value in hyperlocal content, and Outside.in provides a source of flexibility, transparency and control to get hyperlocal easily and efficiently.”
In addition to growing its network of publisher partnerships, Outside.in has added 4,000 local bloggers to its roster and has seen traffic increased to more than seven million monthly unique visitors on the Outside.in Network. Outside.in currently services 57,830 neighborhoods, aggregates and organizes over 40,000 unique feeds, and provides neighborhood information to over 100 news websites.
About Outside.in
Outside.in is the leading hyperlocal content and advertising platform. Outside.in monitors all the news, blogs and discussions on the web and dynamically maps them to more than 57,000 neighborhoods in the U.S.
Through the Outside.in for Publishers platform, publishers create customized and curated hyperlocal news sections to offer highly localized content on their sites. Bloggers can distribute their content with the Outside.in Network to build traffic and attract new users to their blogs. Advertisers are able to take advantage of quality local advertising inventory.
Outside.in is supported by leading investors including Union Square Ventures, Village Ventures, Betaworks, the New York City Investment Fund, Milestone Venture Partners and CNN Worldwide. For more information, visit http://outside.in, the company’s blog or follow us on Twitter.
