Mark Josephson, our CEO, recently participated in a panel and interview on MediaBistro.com about building hyperlocal businesses and communities. The panel largely agreed that the explosion of content is a boon for the local industry and an enormous revenue opportunity for media companies. You can see Mark speaking directly to that point in this clip.
The interview focused on building an audience with a new site. If you’ve ever met Mark, you know his passion is a driving force for himself and his companies. To MediaBistro.com, he articulates how passion is key for content creators who are building an online audience, “Find something you’re passionate about and find those people who feel the same way and connect with them.” That’s advice Mark has taken to heart in building Outside.in.
