We are powering hyperlocal news for local TV news sites through a a partnership with Local TV LLC, which owns and manages a portfolio of 19 television stations across all major networks. Outside.in for Publishers delivers an easy and quick solution for these sites to cover every neighborhood in their markets by supplementing their content with other news and blog sources in the area and creating new local pages and inventory for additional ad sales opportunities. Some of the Local TV sites were able to go live with our product on the same day they registered for their accounts–it really doesn’t get much faster than that!
Many of these sites have put up interactive maps and headlines for select neighborhoods, while others have chosen to use a list of local headlines on their homepage. We are also seeing an increasing number of partners driving traffic to their Neighborhood News Pages with direct links in their navigation. We are paying close attention to engagement metrics to see what works for each of the partners and how we can help them execute on their local needs.
We are excited to be working with the teams at Milwaukee’s Fox6Now, St. Louis’s Fox2Now, Kansas City’s fox4kc, Memphis’ WREG and Cleveland’s Fox 8, just to mention a handful. We’ll be implemented across more sites within the Local TV LLC family soon, so stay tuned.
