We’re excited to announce a deal today with NBC Local Media to help them build out their nine new O&O sites. The new sites are positioned as the ultimate resource for “Locals Only” in each market and provide a comprehensive resource for what’s news and what’s hot in their market.  Press release is here.

This is all part of our plan to use our automation and aggregation platform to help media companies build a more sustainable long term business.

In order to deliver the “most local” site they could, NBC turned to Outside.in and our Neighborhood News Pages.  Outside.in’s Neighborhood News Pages  leverage our automated platform to aggregate tens of thousands of sources (blogs, news, traditional press, twitter tweets, etc…) and organize them by discrete geographic neighborhoods.

We created 650 of these Neighborhood News Pages for NBC, and now they are more local than ever before.

The beauty of these Neighborhood News Pages is that they really serve all of the key audiences:

• Consumers get more personalized and targeted news.  What’s happening down the street from them.
• Advertisers can target their buys to a more specific audience that’s not just IP targeted, but actually engaged in content withing specific geographic boundaries; and
• NBC gets high quality hyperlocal editorial pages that cost a fraction of what it costs to build a “tradtional” editorial page and they actually are a great fit for Consumers and Advertisers.

Check out some of these Neighborhood News Pages covering the Lincoln Park, Chicago and Bella Vista, Philly hoods.

Congrats to Brian Buchwald and the team at NBC for their great sites and stay tuned for more partners coming soon.