Check out Mark’s recent interview with the Geoweb Report’s Peter Verkoojen.

Don’t mind the glare.

A quick recap (for those who’ve not been following this blog over the last few months):

• Outside.in provides consumers with compelling local news; optimization tools for content creators; and neighborhood news for publishers. 
• Trends we see:
  1. Consumers have increased demand for personalization of content on the internt; easy to do this for verticals like sports or politics, currently much more difficult for local media. 
  2. There is an explosion of hyperlocal content from thousands of bloggers
  3. A lot of new investment in infustrure around location awareness
  4. An increase in applications that are location aware
• Geoweb = [location awareness] +  [location-specific content]
• Huge opportunity for local advertising. “We’re only scratching the surface.”
• Outside.in is a technology platform that creates new  hyperlocal ad inventory and we’re happy to be based in New York– the media capital of the world. 

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