Posts FromSeptember, 2008

30
Sep 08

Dept of Blogiology 101: Buffalo

This is our fourth in a series of posts where we explore top neighborhoods, blogs, and bloggers in cities around the U.S.  In previous posts we’ve covered San Francisco, St. Louis, and Boston.

This week we investigate our favorite city named after an animal- Buffalo*.  Sorry, Squidtown.
*In actuality, the name Buffalo may derive from the French beau fleuve, “beautiful river” (or so says our Department of Wikipedia Researchiolgy)

Bloggiest Buffalo Neighborhoods:

Top Buffalo Blogs:

  1. buffalo rising -  original content written by fellow Buffalonians knowledgeable and passionate about their city.
  2. buffalo pundit -  A shovel-ready blog from the sunny shores of Lake Erie.  Proudly blogging about WNY, politics, cars, and other esoterica since 2003
  3. in da buff – Commentary on news, information, politics, sports, from Buffalo, New York
  4. buffalo geek – Local commentary on news, events, politics, and life.
  5. all things buffalo – Buffalo music, food, sports, politics, urban planning projects, and random crazies on the metro.

Up and Coming Blogs in Buffalo (in no particular order)

Most Talked About Stories:

Have your own Buffalo Top 5? Tell us about it. Leave a note in the comments section.
Methodology: Our rankings track local buzz by analyzing a mix of variables including: total number of posts, location of posts, links from other sites in the community, and feedback from Outside.in members. Bloggiest Neighborhoods/Top Blogs, past 30 days; Most Talked About Stories, past 7 days.

26
Sep 08

October’s Ruby Happy Hour is this Wednesday

A new month is coming, which means it’s time for the next Ruby Happy Hour, sponsored by outside.in and Pivotal Labs.

As usual, we’ll have free beer and pizza and please RSVP in the comments so we make sure to get enough for everyone. See you Wednesday!

Where: Outside.in offices, 20 Jay St Suite 1019 (10th Fl), Brooklyn, NY
When: 7-9PM, Wednesday October 1st
Who: If you’re a developer who uses Ruby and would like to meet some other Ruby folks, toss around ideas, or just have a few beers, we welcome you with open arms!

24
Sep 08

Story Maps and the Real Estate Community

Real Estate agents are often great hyperlocal bloggers. Their job is to be an expert in their neighborhoods and they use blogs to convey that, so we are really excited that the StoryMap launch has gotten great reviews on several Real Estate blogs. Here are some of the reviews:

We don’t expect them to use the maps for their listings since there are so many great MLS tools for that but we are really excited to see what they do with StoryMaps.

23
Sep 08

Dept. of Blogiology 101: St. Louis

This is our third in a series of posts where we explore top neighborhoods, blogs, and bloggers in cities around the U.S.  For background of our project, check out the inaugural post, which was all about Boston and our second feature on San Francisco.

Today we focus our microscopic lens on St. Louis – Gateway to the West!  Once a booming industrial city and more recently the most dangerous city in America, St. Louis is working to revitalize itself.

St. Louis

Bloggiest Neighborhoods:

Top Blogs:

  1. Urban Reviewa critical look at urban planning and related politics in the City of St. Louis and region
  2. Ecology of Absenceexploration and analysis of the architectural and ecological world of St. Louis
  3. STLog – St. Louis’s alternative weekly Riverfront Time’s blog, covering local arts, entertainment, and people.
  4. STL Risinga blog dedicated to the renaissance of the City of St. Louis.
  5. Built St. Louis - chronicling the historic architecture of St. Louis.

Up and Coming Blogs (in no particular order)

Most Talked About Stories:

  1. Flood damage from Hurricane Ike
  2. Metrolink’s financial burdens
  3. Sudden death of former State Rep. Sherman Parker
  4. National PARKing Day and the Green Space movement
  5. Vice Presidential Debates on Oct 2 at Washington University

Have your own STL top 5? Tell us about it. Leave a note in the comments section.
Methodology: Our rankings track local buzz by analyzing a mix of variables including: total number of posts, location of posts, links from other sites in the community, and feedback from Outside.in members. Bloggiest Neighborhoods/Top Blogs, past 30 days; Most Talked About Stories, past 7 days.

23
Sep 08

Monday at StoryMap HQ

CNET’s webware blog just wrote a great piece about StoryMaps and people are adding them to their sites. Some we’ve noticed over the weekend are:

River West Neighborhood Network
The Local Tourist
Down The Hill We Go

You’ll see it used differently on each of the three sites. RiverWest has a StoryMap on it’s home page, Down the Hill We Go in a sidebar, and The Local Tourist on a dedicated archive page similar to Gothamist. All of them work well and help their readers navigate in a new way. Keep them coming.

19
Sep 08

Have a Good Day – Ad Ops Job

When I am asked what I like about working in a start-up, I have lots of answers, but one always floats to the top:

When you have a good day, the company has a good day.  And vice versa.

Being able to move the business and the responsibility, accountability and pure thrill that comes with it drives the best entrepreneurs I know and the best people at Outside.in.

A company can’t have enough people who get excited by that opportunity.

We are looking for some new talent to join the team — an ad operations manager — and the opportunity is so ripe for someone looking to make a profound impact on a growing business.

Yes, I know, adops isn’t the sexiest job in the world (sorry, adops friends), but we’re at the crucial point where we are going to pick and implement our adserver and finish fleshing out our targeting strategies (top secret, but wicked cool).

We are building the infrastructure of our business and it is the perfect opportunity for someone who has a few years of adops experience and wants a shot to:

  • Build something from the ground up
  • Fix all the things they do don’t like about their current system
  • Roll up their sleeves and make a difference
  • Innovate in the exciting hyperlocal vertical

We are a innovative, aggressive company, so we’re not looking for VPs or super-senior people.  We want the people who feel constrained by old systems and old companies who want to prove they are stars.  We love stars.

Above all, it’s a shot for someone to have some good days and really make a difference in the business.

Here’s the job spec.  If this fits you, email us at jobs@outside.in.

Mark

—–

We are looking for an Ad Operations Manager who can drive the construction of a top-to-bottom ad serving system for this dynamic New York start-up. We are looking for a proven ad ops specialist who has the passion and skill to take on this big challenge.

Job Description

Outside.in is the web’s leading provider of hyperlocal news and information. Combining the excitement of a start-up company with the security of an extensive network of venture financing, the company is growing rapidly and looking for individuals who want to help drive this success.

We are hiring an Ad Operations Manager.  The role would suit an individual who has spent the last few years learning and excelling in an ad operations role and is looking for the opportunity to step-up into a leadership role. This is your chance to help define the future of an exciting and dynamic start-up doing visionary things in the local media space.

You must be a natural self-starter, with the detailed knowledge of the ad ops space to make the right decisions. The role would include the following responsibilities:

Ad Server Implementation, Product Management and Reporting
* Be the ad platform guru – know it, live it, love it
* Planning and implementing ad tags on pages
* Determine strategy for targeting ads to most granular and successful level
* Establish reporting practices and key metrics

Inventory and Revenue Management
* Report, forecast and manage inventory and revenue reports
* Coordinate inventory with sales team

Revenue Optimization
* Create and manage relationships with 3rd party ad networks
* Optimize performance of networks to increase monetization via negotiation,
targeting enhancements, etc….

You should have demonstrable, directly relevant experience in a similar role with a prior media organization.  You are ready to make the leap to being in charge and building your own ad infrastructure.  You can thrive on the freedom to define the advertising vision for a dynamic young company.   If this sounds like you and you’re prepared to roll up your sleeves and get to work, get in touch.

Strong references are a must.

19
Sep 08

StoryMaps Reviewed

Fun day yesterday (and today) as we’re getting great adoption and feedback on our StoryMaps.

Have ideas or suggestions?  Post a comment and we’ll discuss.

Here is what some other people had to say:

We’ll be back with some examples of StoryMaps in the wild!

Mark

18
Sep 08

New Navigation & Promotion Tool for Local Sites

Today we launch StoryMaps, the next offering in our GeoToolkit—products to help publishers promote, optimize and monetize their local content.

Our goal is to leverage location data and the geoweb to help local publishers reach a larger audience and our StoryMaps are the first of many products designed to do that.

Local publishers write about places and things happening within a specific geography and readers live their lives the same way — “What’s going on around me?”

Until now, bloggers only had the option of displaying their stories on a chronological basis, with feeds that showed just the most recent posts and pushed the rest off the page and into oblivion.  If a local blogger wrote about a great new restaurant or about a recent town meeting and some readers didn’t visit the site that day, that post was gone and the blogger had missed the opportunity to reach those readers.

But its not just about letting readers see content that is more than a day old. It’s about letting users view content in a way that makes sense to them – organized around the places each post is written about.  So they not only see a current post about that place, but links to all previous posts about that location as well.  That translates to a better, more full reading experience for them — and to more pageviews for the blogger.

Now, with Outside.in’s StoryMaps, they can promote their content by geography and places — and use  a permanent promotion and navigation element that matches how their local readers live and want to explore content.

Placing a StoryMap on your site will drive more pageviews; and that’s what we’re trying to do.

You can see some great examples of local sites using StoryMaps to promote their content here:

How it Works

These StoryMaps are found in GeoToolkit under the “Tools” tab.  Until now, GeoToolkit members could see and edit the place data our geotagging engine finds in their content in the “Feed” tab of GeoToolkit.  They could also see the geoanalytics — the stats on places, neighborhoods and connections — in the “Stats” tab.

GeoToolkit members can now easily grab code and put a map on their page that shows where their stories are in their neighborhood.

These interactive StoryMaps highlight each post and aggregates the content around the places they are writing about.  They can be adjusted to look deeper into the archives as well.

So, come grab the code and try out a StoryMap on your site.  Please give us feedback on what you like and what you’d like to see in future updates and products.

Mark

15
Sep 08

Blogiology 101: Intro to San Francisco Blogs

This is our second in a series of posts where we explore top neighborhoods, blogs, and bloggers in cities around the U.S.  For background of our project, check out the inaugural post, which was all about Boston.

Today we explore San Francisco, land of great food, beautiful bridges, and birthplace of hippie culture.

SAN FRANCISCO
Bloggiest Neighborhoods:

  1. Civic Center
  2. SoMa
  3. Golden Gate Park
  4. South Beach
  5. Mission

Top Blogs:

  1. Curbed SF
    One of the more established blogs in SF, covering real estate sales, rental prices, architecture, and restaurant openings.
  2. SFist
    Billed as the “most popular blog in SF,” the folks at SFist have been covering the Bay area since 2004. Features, interviews, and general neighborhood gossip are mainstays of the site.
  3. Eater San Fransisco
    A sister blog of Curbed, Eater provides extensive coverage of the vast gourmand restaurant and bar scene in SF.
  4. All Shook Down
    While officially part of the the San Francisco Weekly, All Shook Down blog maintains its edge and unique coverage of the arts & music scene in SF.
  5. The San Francisco Citizen
    A relative newcomer, covering all sorts of quirky local news and happenings.

Up and Coming Blogs (in no particular order)

Most Talked About Stories:

  1. Median Ordered for Golden Gate Bridge
  2. The Slow Food Movement
  3. Murder of Hells Angels Leader
  4. Escalation of Violence in the Mission

Have your own SF top 5? Tell us about it. Leave a note in the comments section.
Methodology: Our rankings track local buzz by analyzing a mix of variables including: total number of posts, location of posts, links from other sites in the community, and feedback from Outside.in members. Bloggiest Neighborhoods/Top Blogs, past 30 days; Most Talked About Stories, past 7 days.

12
Sep 08

Follow Hurricane Ike on Outside.in

When Katrina bore down on New Orleans a few years ago in many ways it was a waking moment for hyperlocal news. Recently I’ve been looking at the pages on Outside.in when there is a a big news event, such as a storm.

Its amazing to see the wealth of local information local bloggers add to big headlines. Check out these blogs, who’ve been presenting great coverage: Isiah Carey’s Insight, Houblog, and Around Town Houston.

Follow them and other local voices on: Hurricane Ike tagged stories, and on our Houston and Galveston pages.


Blog WebMastered by All in One Webmaster.