Outside.in Launches First Personalized Hyperlocal News Feed
News, Events, and Discussions Organized Around Your Exact Location
BROOKLYN, NY (August 12, 2008) – Outside.in, the web’s leading platform for neighborhood news and conversation, announced today the launch of Radar, a groundbreaking new way to organize and present local content. Outside.in‘s Radar places users at the center of their own local experience and displays personalized local news— what’s going on within 1,000 feet or closer— wherever they are, from the stories on the street, to neighborhood events, to city headlines.
Outside.in aggregates thousands of sources, including local blogs and discussion forums, news outlets, and Twitter tweets, geotagging each with place and location data, helping users discover what’s happening in their immediate surroundings. Users can also track news and discussions about any specific place or topic important to them be notified via email when new items “pop up” on their Radar.
“People experience and organize their lives around physical location and Radar is a way to discover information that way. Your favorite restaurant, the playground where you take your kids, your commuter train stop— they’re being written about and now those updates can be accessed from one online access point, ” said outside.in CEO Mark Josephson. “Radar is like your Facebook feed, but you see relevant news and buzz within 1,000 feet of your current location instead of status updates from your friends.”
The company also announced today its integration with Fire Eagle, a Yahoo! open platform that helps users take their location to the Web, while smartly managing how and where their location is shared. This integration gives Outside.in users the ability to sync their account with Fire Eagle and update their location from dozens of applications and devices. Commenting on the Outside.in integration, Tom Coates, head of Products at Yahoo! said, “We are really excited to have Outside.in as one of our launch affiliates because products like Radar are exactly the kind of cool new application we designed Fire Eagle to support.”
About Outside.in
Outside.in (www.outside.in) is the web’s leading platform for neighborhood news and conversation. Outside.in’s technology dynamically maps web content to offline locations, which enables hyperlocal news discovery and sharing for consumers. The company also recently released GeoToolkit (www.outside.in/toolkit), which provides powerful tools for content creators of all sizes to optimize, promote and monetize their local content. Outside.in is supported by leading investors including Union Square Ventures, Milestone Venture Partners, Betaworks and the New York City Investment Fund. For more information, visit www.outside.in or the company’s blog at http://blog.outside.in.
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Outside.in Media Contact:
Nina Grigoriev
646-591-2417 (cell)
718-801-8555
nina@outside.in
