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Why Boston is Bloggiest

When outside.in released its list of the Ten Bloggiest Neighborhoods in April, the USA Today got interested in the story, but instead of neighborhoods, they wanted to know what the bloggiest cities in the U.S. were. Phillip Lamplugh and Hillary Byrum, our resident Blogiology Experts, ran the numbers on the sixty cities we’ve been tracking and came up with a list, which USA Today then turned it into one of their most excellent graphical snapshots:

bloggiest.jpg

And there you have it – Boston is now officially the ‘bloggiest’ city in the U.S., with Philadelphia, Pittsburgh, Washington and Portland coming in on its heels.

Immediately the press wanted to know: why Boston? What makes it so bloggy? Why isn’t San Francisco on this list? And what about New York City?

Well, the figures represent the total number of place-based blog posts in March and April per 100,000 residents in the cities’ metro areas. So to arrive at this list we just took the total number of place-based blog posts in a city’s metro area, and divided by the number of people living in that area.

As far as why Boston and not NYC or SF, we see two possible factors influencing the list:

1. The demographics of a city’s metro area strongly shape its blogginess quotient. Cities like New York may have areas, like Brooklyn, that are very blog-dense, but if they also have big areas where blogs are sparse (like the Bronx), that will lower their overall post-to-resident ratio, making them less-bloggy cities. Chicago, Los Angeles and New York all scored lower on the list for this reason – they had lots and lots of local blog posts, but the sheer number of people living in those areas blew that number away. If your metro area has 19 million people in it, you’ve got to do a lot of blogging to get on the bloggiest cities list.

2. Blogginess in a city is reflective of growth, civic activism, and a writerly population. Boston, as the bloggiest city, has a hot economy, is notorious for local political activism, and has a university every other block, which all combine to push it’s post-to-resident ratio up-up-up.

When you factor these two things together, you get a list of mid-to-large-sized cities with neighborhoods in flux, active local political scenes, and residents with the inclination to write about these things. The result is the bloggiest cities in America list. Here’s the full top ten:

1. Boston
2. Philadelphia
3. Pittsburgh
4. Washington, D.C.
5. Portland, OR
6. New York
7. San Francisco
8. Seattle
9. Chicago
10. Los Angeles

It’s also important to note that this is all in fun, and while it does represent an honest effort to answer questions about blogging around the nation, it doesn’t approach anything on the level of scientific inquiry. That’s for 2008.

  • Michael
    Does the bloggy quotient bear any relation to general adoption / usage of geotags? I wonder that if, within the segment of local blogs, geotags are still in way early adoption, making Boston the earliest adopters but not necessarily the bloggiest. Thoughts?
  • Interesting theory Michael. But the segment we looked at was for March and April, well before we launched any geotag effort on outside.in, so those wouldn't be reflected in the numbers. Possibly they will going forward...
  • i'd be interested to hear how a metro are is defined. depending on who you talk to, the saint louis city (which is entirely legally seperated from st louis county ie the burbs) has anywhere between 1 million and 2.5 million residents in the metro. the city nearly has 400,000 of those people. so how does that ratio pan out? who has the right figures if per capita numbers are used, for any city?
  • Phillip and Hillary took their metro area figures from Wikipedia: http://en.wikipedia.org/wiki/Metropolitan_Stati.... And as Stephen Colbert says, if it's on Wikipedia it must be true.
  • Wow. I am really upset. I understand why Boston is ranked #1. And I'm OK with it. Really. But for New York City to be #6, well, that's just embarassing! With all due respect to Philly, Pittsburg (Pittsburgh?), D.C., and Portland (OK, I get Portland), but NYC #6? Can we find out how Manhattan ranks? I think that would be more fair.

    I say we have a contest. You know us New Yorkers. We're very competitive!

    (Disclaimer: some of my best friends are from Pittsburgh.)
    (Oh, and I suspect I've offended several million people. My apologies. But can we look into the Manhattan thing?)
  • How about giving the 2 "raw" numbers for each city?
  • Two words: Bull. Crap.

    So a "city" with 1 person who makes 1 post...

    You could have at least used a raw number like total number of blogs or number of posts and then compared that to post-to-resident ratio... would have been WAY more accurate. Maybe factor in World Series rings while yer at it ;)
  • Hi Ethan,

    >>So a “city” with 1 person who makes 1 post…

    We didn't examine any cities with metro areas smaller than 1 million people, so the hypothetical city of one would not have made the cut.

    >>Maybe factor in World Series rings while yer at it

    Aha - that would definitely give NYC a boost in the rankings. I like that - maybe we'll try it next year.
  • of course, in this "study," any given city's bloggers has to actually give a rat's ass about outside.in.

    Find over 200 Tampa Bay area blogs at Sticks of Fire: http://sticksoffire.com/about/tampa/blogs-more/
  • Hi Tommy,

    Actually, liking outside.in wasn't a qualification for inclusion in the study. I'm sure if someone did any research into it, they would be able to find bloggers who were counted in our results who do not have much opinion on outside.in one way or the other.

    >>Find over 200 Tampa Bay area blogs at Sticks of Fire: http://sticksoffire.com/about/tampa/blogs-more/

    Looks like there are some great blogs there - thanks for the link.

    As a point of clarification, this wasn't a study about blogging in general, but about local blogging. So we're not making any claims about Boston's *overall* blogginess as compared with, say, Tampa Bay, only about their tendency to blog specifically about the places and issues around them.

    There may be some confusion on that because the USA Today snapshot omitted any mention of the word 'local', but there's no changing that now, so we're just going to have to live with it.
  • Hey John!

    I did not mention anything about "liking" your site, but simply acknowledging it.

    How would you be able to count posts written about local (Tampa Bay) items, if you don't know the blogs exist?

    Unless you get the blogographics from a third party, you are only counting those blogs that you know about - isn't that correct? In fact, Tampa is not even on your list of cities. http://outside.in/us_country_map.php

    If you are counting only blogs that have registered or been submitted to outside.in, then even these (admittedly unscientific) numbers mean nothing.

    Please tell me if I have made incorrect assumptions.
  • I suppose I have not...
  • Hi Tommy,

    >> Please tell me if I have made incorrect assumptions.

    You're correct in your assumption that we're only counting blogs we know about. We didn't use any third party blogographics (hey, did you just coin a new phrase there? we may have to use that down the road). You are incorrect though in your assumption that because a city is not currently featured on outside.in, we don't know about the blogs there.

    Phil and Hillary, our heads of blogiology, do a lot more than just throw together stats for the USA Today to turn into snapshots. They and their team spend each day combing the web, following links from one blog to another, searching Google, Technorati and the like, to assemble the best data possible on who is blogging about local issues around the U.S. We love the blogs that have registered or been submitted to outside.in by users, but they are only a tiny fraction of the blogs we are aware of.

    At the same time, we're not perfect (yet!). if you know of blogs in the Tampa area that focus solidly on local issues, and you think we've missed them, we would love for you to tell us about them. The more the better - that's the whole premise here.
  • Dick Fitzwell
    DC may not be the "bloggiest" but it does produce the most hot air....
  • I hope you're joking about the "most excellent graphical snapshots" bit. Talk about chartjunk! Decorative elements that add nothing and bars with misleading areas (i.e., widths that vary without connection to the data). These people seriously need to read some Tufte!
  • bennegan
    Seems like everyone wants to bitch and moan that Boston got the top spot. Well, as a Boston blogger, EAT IT RAW 2-10!
  • Go pittsburgh! I've been blogging since october 2003 and I thought I was so alone in the blogosphere!
  • Granny Smith
    Great data. We added all 10 of these top cities as target ad trading categories in the free blog exchange at 125Exchange.com

    Thanks.
  • I would be curious to know what stats are available for major cities in Canada
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